| Back to logs list
134233 2010 年 12 月 08 日 18:49 Reading (loading. ..) Comments (0) Category: Learning to share
Zhang talked about how the Chinese context, so suitable for China's management innovation
here today I would like to make three points: first, to adapt to China's national conditions Zenmeyangzuo management; second, what to do in the information era of innovation management; third, Haier their business model innovation in the exploration .
China now has an MBA
paradox, at first everyone is very enthusiastic on the MBA, as long as there MBA students, business management education by the MBA will be able to go. MBA course is very important, of course, a MBA MBA case mainly because most of the foreign cases, very few Chinese own, China does not have its own management, management. Before the reform, China did not own management, reform and opening up of China's major is to learn Japanese management methods, rather than management, such as Toyota, this management model. MBA is not the introduction of soil and water phase and a service, I myself feel that this is indeed a very big problem.
problem 1: Know-adapted to national conditions of China's management?
last November I went to Boston, and Jack. Welch has created a specialized talks about a lot of questions, I asked the first question is: how can Welch GE to do the world's largest, but it did to the world's smallest. This means that the company did his first in the world, but every company has to give full play, reflecting their value, in fact, this is very not simple. S hard to do that, I asked him to talk about his experience. He said the corporate culture of China and the United States has a very big difference, and in many areas can be decentralized, because the U.S. financial system is very, very perfect, perfect to myself do not know, there are very complex, very detailed content, but can help me put this business in a systematic manner. I gave employees more creative, because in this system but will feel bound by many. GE in China, there are many enterprises in China, employees are willing to tamper with something that China did not some very good system, which is in the management of the two countries is very big difference.
fact, our own set up factories in foreign countries and foreign companies or deal with, too, feel that the Chinese enterprise culture and the United States, Japan has a very big difference. For instance, we in the U.S. state of South Carolina set up a factory, we tell the American people in the past should be production line workers how to operate, but after a few days, according to the U.S. conditions can be changed about the American worker is not done. He said two days ago told me that you do, and today they tell me so dry, in the end what is right. It can not easily be changed.
This reflects a For example, let them wipe 5 times table, but the Chinese may wipe 5 times today, tomorrow, wiping 3 times. We have a factory in Japan and over, a very good product research and development in the world are selling very well, we gave the team a special award, and they do not agree. Why? Allow these people to dry on the development of good products, if not let them dry, so that other people will develop dry good products, this is our decision, rather than their ability, can not give them individual awards, the last of the money or the average. Japan and China, this team is not the same.
China's management must be suited to China's own national conditions, which may be encountered in a foreign country a big problem, but how to do a problem encountered, and now came the financial crisis, many companies feel about now What management, to get by on the line. Therefore, we hold to
January 1 this year, Premier Wen Jiabao visited the Haier, I talked about this idea, many enterprises do not consider what management does not manage the problem, is considered to Our idea is not as Haier should be meaning, the so-called All enterprises in the financial crisis, the problem is encountered two major problems: one is the stock very much, and second, uncollectible accounts receivable. Especially Jiangsu and Zhejiang area owes a great deal. Taken as a general business had to cut the price of inventory, then sell, in the case of the financial crisis .
I was told Premier Wen said that this depends on innovation, there is a word of Zen Buddhism, If not innovative, then a Dumen in front of you also make life difficult. This is the first point I want to say, how to use innovation to fit the situation in China.
problem 2: how to manage innovation in the Internet age?
now entering the Internet era, the Internet age the challenges of the enterprise to put forward the word speed. Who can more quickly meet the needs of users. Some people say that industrial agricultural age, hunger conquered space, information industry to conquer the time, so the enterprise, time is the key to winning, can be the first time to meet customer demand. Drucker has a word, the Internet has removed the distance, which is its greatest impact. For enterprises, and users can do the zero, if and user distance you win.
first to do enterprise information, and then improve enterprise information. As Chinese enterprises in terms of enterprise information is still a long way to go. Chinese companies are now media reports can not be successful ERP 93%, that can be done only 7% of the ERP, which is 7% will not necessarily be successful. The media can see many companies and ERP consulting firm to do a lawsuit, saying that you gave me to do ERP, promise me to what extent, it did not, I request that claim on you. This shows a big problem, so information has a very big misunderstanding, but failed to do user-centered to meet the needs of users, and then asked to do information technology, in fact, can not. Chinese companies now do oil and water separation, had business to like water, now overtaken by the information like A bit like can only put new wine into new bottles. Like the original business process, like old bottles, and now the same information as the new wine, put new wine into old bottles to go definitely not.
Na Haier myself, do waste a lot of information but also twists and turns, it is better to do again. For example, inventory problems, we are doing when the inventory of information flow are not well resolved, and now under the proposed zero inventory information. I do not have inventory, but the user wants, then I can immediately give you, the user will not form a stock should not, in fact, the whole process of recycling. Such as research and development,
如果你的朋友生肖是蛇的请好好珍惜 - Qzone日志, today's R & D products must be six months after the needs of users. Marketers should be aware of the needs of users, my product will not form a stock. Now the problem we had to do relatively better.
This is also a large Chinese enterprises are facing problems, such as uniform data compiled in 2008, China's household electrical appliance enterprise inventory turnover days is 64 days, our inventory turnover in early 2008, the number of days is 32 days, almost the average turnover of China half the number of days. Although our process reengineering is now down to three days. This process is actually very painful. Our sales in the process has also been greatly affected,
波折+意会＝发展 - Qzone日志, grinding his teeth done, the information of the entire process done again. Basically a lot of Chinese companies to sell stock, we are able to start selling services, and the user needs to do.
I recently saw a report, Toyota said it during the financial crisis affected the reason why is because it deviated from the Toyota Way. The Toyota Way is not the original surface of said lean management, but I produce the car must be a user wants. Now we do now zero inventory, but also be produced in the production line came out not on the warehouse to go, but what shopping malls, which the user already, so I production line product is the product user to . Not as many Chinese enterprises to purchase the warehouse for storage sales, this is a very big challenge, our enterprise information cut from here is to do user-centered.
to do next and then further on is the What I mean is that ring, it should be faster to run in this chain. Haier is how to do our business from manufacturing into a service-oriented enterprises.
Anderson United States in the . If the cost to provide all of the products, it is not a large-scale Chinese companies are now manufacturing and mass customization should be. Because low-cost mass production can do it. Like a long tail that is not the 80/20 principle, but all types of products the user may have to use. At that time, in mass customization, although a large scale, but to customize many types of products, which is a very large Chinese enterprises, the challenge.
help users find high quality products that he needs now is not your user facing a business, but many companies worldwide to help users find high quality products that he needs for your products in the world in a very competitiveness. This is for the Chinese enterprises concerned, from now through the financial crisis to transformation is a very big challenge.
we explore the specific network is combined with the actual situation, the so-called Users click of a mouse on the Internet should be the first time after I served, which requires real network with logistics, marketing services combined. Network aspects in real now we are trying to push ahead, because China's market is too big. Especially in rural China, mainly in rural areas is now to expand domestic demand, China has 2,812 counties, 35,000 townships and 640,000 villages, there are millions of people in a county, Guangdong province in some places a small place, a county may GDP can break billion, the potential is very great. But this network is very difficult to go deep, so we from the county, township and village shop a little bit down.
This Many large foreign logistics companies to China to hope and Haier to cooperate. Many aspects of his stronger than me, but to almost, that is, the last mile. Now the Chinese Government in promoting Because I built a huge network. There are also many foreign brands and I are competitors, for example, the United States, Europe, Japan, the brand electrical appliances are my competitors, but he is a sales commission in rural areas to me. Why? Distribution because it is no way, no way to service, to each village, each county is very difficult.
China is very interesting, it is important that the village mayor, the village head if you feel I Haier products are very good, probably would agree with the villagers in the village. Because he can give you some incentives, for example, can give you a discount price point. In addition, we village electrician, who if I bought a Haier appliance to you for free repair, the villagers will be very happy of course. In addition electricity prices in rural China is very interesting, and urban price is not as expensive. Why expensive? Because many costs are Tandao price go. Farmers can afford to buy electrical appliances, but could not afford.
It is very important, and now after entering the cloud computing era, no one to buy the server, and certainly only buy services on the line. As there is no one unit that I bought a generator, power for ourselves on the line. But what kind of service you buy is a big challenge. This service must be and the market are closely linked.
Puzzle 3: What is the business model of innovation benevolent?
Haier
I turn on themselves in the exploration business model innovation. In the end is what this business model, and now, many say, the so-called business model after all is one, can not create customer value. If you are able to create customer value, to reflect the customer value, this is the right business model was. Like Toyota's lean management, Dell's direct sales model.
our own process of doing now, how to unify a goal to create customer value. Haier started business in 1984 when only 600 people turned out to be a near collapse of the small factory, now an international enterprise, development is faster. In the development process, many things have not managed to keep up, eventually they have a disease of large enterprises. The so-called disease is big business among employees and departments within the game. As Nash received the Nobel Prize in 1994 said, everyone from the start to maximize their own interests, and finally form a game. I might harm their own interests for the company, the interests of others, which is also in our own group slowly formed: authorities with each other to make a firewall, thus forming a very big problem. How do we do now that everyone's goals are to focus on creating customer value, how can collaborate together.
first step to subvert the various organizational structures. In accordance with the functions of management principles, organizational structure should be the pyramid is a triangular, top business leaders at the top, followed by a secondary lead, and then a level leading down to the bottom must be employees. But employees face is that client. Problems reflected in the customer staff to reflect the up step by step, do the leadership decision-making down, there is in addition to internal consumption but also have a big problem can not be very good to face the market, make decisions quickly. Now put this triangle upside down, into a inverted triangle. Customers at the top, then line managers, employees face the customer, and finally a level down into the bottom of the top leadership. The top leadership of this enterprise from the original orders into the bottom of the first-line managers in the provision of resources. Among all the departments in which all first-line managers and clients to provide the resources into resources from those who give orders.
because of the various departments within the group must face the customer, so to break down barriers between departments, we are called autonomous body, we work together to achieve customer value.
April this year, I went to Florida and Gerstner (IBM, former chairman of the board) talked about, he wrote, from being inverted triangle to the triangle, we do it, do you think? He said that IBM did in my head when I wanted to do, but I did not do. He said that this direction is certainly correct, the method is certainly good, but there was no reason to do what? There are two points: First, if you call in the above line into one business manager of the body, the management team will have some problems, some new opportunities on the market will not be concerned about, and only concerned about his customers , it will lose a lot of new opportunities. Second,
别有丰姿的杏花村04 - Qzone日记, the team front line managers clients fail to provide the resources behind him, he turned around to find resources to focus on customers declined. Because of these two factors were not used this method in IBM.
We also take into account these two issues, is now taking steps to solve. A business can be large, but then big, then small business is three sheets, income statements, balance sheet and cash flow statements, profit and loss account do I put a team in the inverted triangle leads the personal loss the most sophisticated table is to pay attention to the enterprise's strategic direction in the market and strategic objectives, of course, the new business opportunity is the task of his income. In order to prevent line managers and customer commitments of resources is also worried about not sharing behind all these people behind, say, human, financial, and so have their own income, the income statement and the team's commitment to customers inside to form a contract. We also carried out some experiments, the effect is not bad. Received a number of results, it completely subverts the idea of the past, I have to business in the past to dry, according to my job, ability to work gave me a salary or bonus, you now have turned into the company to dry you've got, the assets of the company, you get the assets must be added, if not, then to a loss of value. After you get the balance I give you the time designated, so how much is guaranteed, how much the company earned profits. Average profit of a market sector, a market benchmark for the highest corporate profits, the first step to achieve the average rate, the second highest, to the profit left after expenses used to remove, and the rest were divided.
doing now on the market doing a lot of companies will lower prices. Beijing sent a manager to do the past, he said the product was not sold, to cut them down, he asked to be, we approved, this thing does not matter to him. Now is the buyout, the price will be a loss, you do not pay after a loss. You can no longer create value. China's rural reform and opening up a bit like the beginning of time. By 1978, China's rural reform and opening up a very short time, that is, Now you have to value hundreds of thousands or a million.
after doing so three advantages: first, to adapt to changing information age, rapid market. Now the market is changing so fast, wait until the market changes and feedback back to making sure you do not work. But I market to you, you to operate, he would definitely do it. As Alvin Toffler said in a new civilization in the business, like a sentence, and now the era is the era of money and the speed of light, information needs faster than this because as the information faster than the speed of light,
in rural areas have these, give a small example of our very popular product to the rural areas, refrigerators, washing machines have a rodent board, if you do not fight, then mice, rats put the wires snapped, and we add a rodent board. We found that rodents board regardless of first-line use. Darwin's theory of evolution in this work, the mouse has evolved. The original rural housing is poor, what doors are open, the mouse easily accessible. Now close all windows and doors, and rats can not get in. Four centimeters of the little mouse can breed the next generation, the original rodent board did Fangbu Zhu mice. They immediately take measures in the field this issue is resolved, things like this very much.
second, to solve the problem within the game is one single unity of culture. People are people, single order is not in the narrow sense, but the target market. Everyone has their own target market, up to and marketing goals into a win-win collaboration. He can create value to the user, the value can be obtained from this new value.
employees in China is very smart, no matter what policies you have issued measures to deal with you, quickly corrected. But there is one, as long as the home office to spend public money, it is sure is the first low efficiency, the second a waste of money. If you spend your own money to do their own thing, the first high efficiency, the second money. This is very simple, you get all the assets of the company, and now I plan to your name, and turned. This asset to you, for you to work. If you have added the benefits of the operation, if there is no loss of wages, many problems will not be pushed to the top of your come. British philosopher Francis Bacon said something, people tend to pursue personal gain everyone's house burned to cook their own eggs. In fact such a thing more to go.
third, the traditional management accounting for the promotion and exploration of new. We have implemented these things, the American Accounting Association and we explored several times, he felt very interesting. Now the United States reach the peak of management accounting has been difficult to overcome, and Haier have done all this provides a breakthrough new ideas for the existing management accounting. As management accounting, in the final analysis is the management of the future, planning for the future of accounting. If a business plan for the future planning of the good, that is your strategy very well, but the employee can not cooperative, not directly reflected in the market is no good. If management accounting, planning for the future of the accounting becomes everyone to plan for the future, everyone and their future planning for the future are linked, so that management accounting will be full of vitality.
last I'll say one of my personal experience, I worked in the enterprise 30 years, I think the most difficult, as business leaders is to continue to beat themselves. Because you are not immortal, not subjective judgments will always adapt to the objective law, it will be very difficult. Therefore can not self-righteous, we must never think that non-self, the only way to constantly challenge yourself. So when leaders to Hale said that the financial crisis, what is your goal? I said to two words: left is king, then you can certainly win the rest of the. To the rest is not so simple, is not sufficient low level of the rest, and must be improved. How to innovation and how to improve it? Like Rely on you to make decisions, you will be wise when there are mistakes, so make clock division, everyone is able to build into their own values reflected the value of constantly creating new principal. This business does not depend on you for a man to run, but as a sophisticated operation of the clock as accurate, it will overcome all problems.
my goal is to hit this business caused by a self-organizing, self-running, able to cope with all challenges, all of the crisis, can really Everlasting.
Office 2010 Home And Business Key How quickly can
Linear Mode
