In 1913, founder Mario Prada in Milan, Italy, founded the first center of boutiques, design including
handbags,
luggage,
leather accessoriesand
cosmetics casesand
other products. In 1978, PRADA founder's granddaughter Miuccia Prada and the current products with rich experience in luxury Patrizio Bertelli to establish a business partnership. Miuccia Prada PRADA as the chief architect, Patrizio Bertelli as CEO, the commercial operations.
After twenty years of effort, via Miuccia Prada and Patrizio Bertelli of tacit cooperation, Prada established a worldwide product distribution channels and production systems, making the Prada in the world has been greatly promote, Prada has grown from a small family business to become the world's top luxury brands.
Pradais recognized worldwide as the leading shoe manufacturer, is the first choice for a number of celebrities. In the United States, Prada fame even with
LV,
GUCCI, and other world-class famous par.
Currently, PRADA Group already has
PRADA, Jil Sander, Church's, Helmut Lang, Genny and Car Shoe and other international brands, but it also has the brand
Miu Miuexclusive license. All products PRADA Group processing arm of the Italian Tuscany region are Prada Spa jurisdiction. Prada is currently 94.89% owned by Prada and family, the current CEO-Muiccia Prada Prada's husband Patrizio Bertelli to master, and the remaining 5.11% in the hands of Italian bank Banca Intesa SanPaolo
Hybrid Mode
