this is posted, the author is sent on behalf of the veryls. I very much agree with the view that it is hereby recommended.
I served four e-commerce companies, of which two are traditional enterprises. Compared to pure electric providers, power of a traditional business background is a sense of the word: tired.
For example, I served
A company is a distributor of Zhongguancun's notebook, the boss to the business side of the price of electricity, actually added a profit, that business owner of the electric division earning the money, but also power Commercial Division to earn money to him. A few stores but the company's surprise, not to put any site promotional materials on the grounds that the high price of store profits to do, the customer can not know the site stores to do business. The owner of the first electricity supplier out the cause, but to listen to peers in the channel at the Jingdong chatted to a film forehead,
上海团购网, we have put forward a website, do better than Jingdong ...... I left a bad years, site also now hanging half dead.
say B company, so famous in the traditional industry, and electricity providers to do early, the starting point only as a store display. No attention has been no promotion,
长沙团购网, relying on the brand's reputation can actually be tens of millions a year online. I entered, after a period of time to help the company re-planning the organizational structure, a product manager system, the introduction of a large number of electronic business talent, and achieved good results, online orders and sales increased rapidly, get electricity supplier peer attention, or even caused some competitors, the largest pressure. But there are also problems of which one is the old lack of employee knowledge and understanding of the negative attitude, the other is dragged down by the store, causing commodity prices are not competitive. Fortunately, the owner of more liberal, to the great online support, gave me a lot of trust, but not enough. Each site and stores have differences and contradictions, the boss will be half-hearted, he always stressed that he is very optimistic about online make online bigger, every time I asked him: \must do these two very different. \
There
C Company, is a diversified business group, the annual multi-billion business, electrical business is a small part of the loss of the 3 years on there are turning a blind eye. Then think of it, decided to take to make trouble, but never a large investment. Rent a very expensive business to the power of office, but do not want to buy a good point the server, possessor of a large group of people, but do not want to spend more money you have experienced a few electrical business talent. Actually, that 3-year loss of money, enough to several major moves, and so many inefficient idler wages, payment of a strong and efficient team has a lot of surplus. To such a company, also known as 3 years to become the IT B2C in the top two ......
addition to the boss, the staff is a big problem. There was product manager at the regular meeting that \customer service manager does not know CALL CENTER; once logistics managers do not know the COD and mobile POS; there is a market manager who does not know the EDM and the CPS; who have the human resources manager, talent recruit B2C C2C ...... Shique find this kind of thing too much too much, I have to say, the traditional industry employees the knowledge and understanding of the Internet, and electronic business practitioners do a lot worse.
Please do not preach the myth
traditional power companies to do business, but that is enterprise software dealers who go out and buy 忽悠 mall system. Into the electricity business,
qq团购, before a look at your business, whether a good balance of the relationship between online and offline, it can effectively use their resources, do not take advantage into disadvantage, do not let the accumulation of a constraint.
confident to enter the power of the traditional commercial enterprises are, first ask yourself a few questions:
electric provider for enterprises, a slogan or a determination?
business enterprise is to understand how electricity, electricity suppliers know the format and the reasons behind?
business enterprise is to find talent and to give sufficient power of trust and support,
上海团购, and receive electronic business professionals brought in fresh air?
companies really ready, internal coordination and long-term mobilization of adequate investment?
write this not just a feeling, but also because recently received two headhunters call, are listed in billions of business enterprises, all came to a high position, power head of business division directly responsible to the chairman. A chat, do not understand the feelings are the electric business, watching hot jealousy to kill business in, jumping on the \Electric providers do not rely on passion, not out of things to do out of YY.
To go beyond
Jingdong, first learn to fear and learning Jingdong. Remember,
北京团购网, the world's largest B2C called AMAZON, it is the home of pure electric provider, the largest IT B2C called NEWEGG, it is also the home of pure electric providers. Electric providers and enterprises in the developed environment is so very mature, especially in the country. Do entity, you have a professional, do electronic business, you do not professional, it is necessary not to be professional,
团购网, or find professional people, do not blind people cross the river, fuss.
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