Microsoft and Yahoo officials mentioned a week in the past that the pair are working out their ad/sales transition strategy, via which Microsoft is going to be supplying Yahoo with lookup outcomes and Yahoo shifting its ad clients to the Microsoft adCenter ad platform.In a brand new blog publish on Might 13, Yahoo execs shared a couple of examples with the types of thorny problems they;re having to work out with all the Softies as a way to make this transition occur.Acknowledging “there were naturally a lot of concerns by our lookup advertisers” regarding how the transition may well affect them, Yahoo officials posting some of their ad partners; questions and some answers on the Yahoo Lookup Marketing blog. Among the queries: “Will liquor advertising keywords, which we currently use on Yahoo!, operate on MSN’s? MSN’s current policy does not allow liquor keywords like scotch, liquor baskets,
Microsoft Office 2010, etc.”“What about singular and plural word that YSM (Yahoo Lookup Marketing) see them as same word but Bing does not?”“Will the new platform allow us to run FLASH driven and video capture pages? Currently adCenter pauses campaigns that have video-driven capture pages since they can not read the file.This has been a drag for marketers, as the web continues to transition to video than actual ‘web copy’.””I use both but adCenter does not have Tracking URLs. Is this likely to get fixed? Also, ad scheduling is better in Yahoo. Are all features,
Windows 7 Enterprise Key, that are currently missing, going to get implemented in Adcenter?” (The answers all are fairly involved, so check the weblog post for the particulars….)Last week, Yahoo and Microsoft officials said they hoped to complete the ad/search transition in time for holiday 2010 ad campaigns to be unaffected, but if that weren;t possible, they;d hold off on transitioning until early 2011.Speaking of search/ads, I didn;t have a chance to post the latest comScore lookup share data released earlier this week. The quick overview: For April, both Yahoo and Microsoft gained U.S. lookup share, while Google lost a bit. It;s all relative, though: Google still owns 64.4 percent of the U.S. search share, Yahoo owns 17.7 percent,
Microsoft Office 2007 Professional Plus, and Bing,
Office Pro Plus 2007 Key, 11.8 percent, according to comScore.SearchEngineLand;s Danny Sullivan mentioned there are many things to keep in mind when looking at this data. (”Yahoo has turned the corner! or “Google is starting to lost share!” proclamations are unrealistic and hasty, he notes.) Plus,
Office 2007 Pro Plus, there are some (including Sullivan) who believe Yahoo;s gains are a result of navigational changes that are “gaming the system,” Sullivan mentioned.