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So you can see how I might be a bit curious
about how this joker is able to afford all this
travel. So I finally pin him down and get him
to talk. He says it is very simple he just
gets a letter in the mail with a travel offer.
People will remember this behaviour and might even block all future emails from you. Words such as ": time-sensitive, only 3 days left buy louboutin shoes, powerful, offer about to expire, exclusive, limited, secret" are known to attract attention but should only be used in appropriate circumstances, ie when they relate to the contents of the email.Create an email marketing campaign subject line that doesn't look like hype. This has to be the hardest one of all as it is subjective. What looks like hype to one person will look like a reasonable proposition to another. A perfectly genuine statement will be suspected hype to an overly cynical person. The first thing to do is to avoid anything that you personally think looks like hype. Ask yourself if it would convince you if it turned up in your mailbox or if you would immediately hit the delete button - if you can't even convince yourself, you will be causing a similar reaction in other people.
Well I am back from my trip to florida, had a great time.
So I go back to work that monday start to catch up all
the work my replacement left for me. Come home and
take a load off,then the phone rings it is my friend Mike.
So I answer it, Mike wants to know if I can watch his
dog Dusty. I like dogs and Dusty is a good fellow so
I tell Mike that I will watch Dusty for him, But first I
want Mike to tell me how he can travel the world
when I know he is not rich. This joker is going to
some exotic place every other month.
He says he will give me the 411 when he gets
back from Paris. I had to settle for central Florida
this joker is going to the City of Lights. So I go
by and feed Dusty for a couple of weeks and wait for
Mike show back up. Let me see if I can recall
I fed Dusty last month when Mike was in
Scotland. Then two months before that I had
dog duty because Mike was in Rio for Mardi
Gras. The month before that Mike took the
dog with him to Aspen. Then back in December
He took off to Scotland for the holidays.
Now I get these travel offers to send the
company my hard earned cash, and they
will let me travel in the back of the bus.
But that is not what he is talking about.
He gets letters that offer him a free trip
to say London or Paris or Rome or other
great places. He says all he ever pays
for is the taxi to the airport here at home.
To engage the recipient's interest in your email marketing campaign you can employ one of the following techniques: (a) state a powerful benefit - "xxxxxxx Satisfies Your Need for xxx" (b) pique curiosity - "xxxxxxxx Has Uncovered the Secrets of Success" (c) write your subject line with a news angle - "xxxxxxxx Launches xxxxxxxx For Those Who Want to xxxxxxxxxxx Fast!" (d) offer Immediate Gratification - "With xxxxxxxxxxx, you can start xxxxxxxxxx before the sun goes down tonight"The subject line of your email must be relevant to the body of the message. If you want to annoy people and ensure they never open another email from your marketing campaign, pick an important sounding subject line - eg "Urgent - Re Your Account" for an email that has nothing to do with any account held by the recipient. People do not like to be misled or tricked and will not forgive you if they think you are trying to fool them. Using an irrelevant title to get someone to open an email is tantamount to lying to them.
So what does Mike do he goes on these
great trips to fine hotels has a great time
then when he gets back he writes about the
trip. On top everything else he gets paid
for writing the story. Now I need to tell
you a little bit about my friend Mike. He
is not the brightest bulb on the tree, I
think his Mom still ties his shoes. I
wonder if He calls room service at this
hotels to tie them for him over there.
If Mike can do this anyone can.
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