Jennifer Chu Wins StartUp Competition herve leger

Jennifer Chu Wins StartUp Competition,herve leger
NY-based entrepreneur Jennifer Chu founded her company Chu Shu in 2010. Part of what got her started was the New York Public Library StartUP! Business Plan Competition,herve leger dress, where she won first place prize of $15,000 for her patent-pending product, Silver Linings. Silver Linings are the first antimicrobial shoe liners designed for women who wear shoes without stockings. Jennifer spent over a year researching and developing the product using her own savings,正确穿内衣的方法 herve leger, but she says that the real challenge has been getting into stores. Instead, she worked with blogs and other relevant sites to drive online sales through silverliningsnewyork.com, where she could get the highest margin while building the brand. She has reinvested the prize money in PR and marketing initiatives to expand her customer reach,herve leger for sale, and this season,herves leger, Jen says, Silver Linings are even being worn by the dancers of “Dancing With The Stars”. Silver Linings are just starting to get into stores this year. Before launching Chu Shu, Jennifer worked at UBS Investment Bank in their Global Technology Group. Prior to that, Jennifer was at startup Internet marketing company, QuinStreet. Jennifer holds a BS in Chemical Engineering from Cornell University and an MBA from Kellogg at Northwestern University.
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