谜底2

　　
一、名词说明：（每题4分，共16分）
　　1.促销：是指企业通过人员推销或非职员推销的方式，向目的顾客传递商品或劳务的存在及其机能、特征等 信息，赞助消费者意识商品或劳务所带给购买者的利益,supra 2010，从而引起消费者的兴致，激发消费者的购买欲望及购买行为的活动。
　　2．分销渠道：是指某种货物和劳务从生产者向消费者挪动时获得这种货物和劳务的所有权或辅助转移其所有 权的所有企业和个人。
　　3．相干群体：指能直接或间接影响一个人的立场、行为或价值观的集团。
　　4.产品的经济性命周期：是指从产品试制胜利投入市场开端到被市场淘汰为止所阅历的全体时 光进程。
　　二、填空题：（每空1分，共10分）
　　1．直接分销渠道、间接分销渠道
　　2．市场占领率、同行业最大的竞争者
　　3.消费者需要、企业利润、社会利益
　　4.顾客差别定价、产品情势差异定价、销售时间差别定价
　　三、单项挑选题：（每题2分，共20分）
　　题号
　　1
　　2
　　3
　　4
　　5
　　6
　　7
　　8
　　9
　　10
　　谜底
　　D
　　A
　　D
　　D
　　C
　　A
　　D
　　D
　　C
　　B
　　四、简答题：（请求要点明白，并有阐述。只答要点而未论述者，只能酌情得分。每题10分， 共20分）
　　1．试述市场营销观念的基础内容,polo shirts long sleeve，并结合社会经济的发展变更的特征，阐明市场营销观念的构成和发展过程。
　　答：从19世纪末到当初，西文发达国度的企业市场观念,BvlgariReplicaWatches，可分为五种：
　　（1）生产观念，即以生产为中央的企业经营思惟，重点考虑“能生产什么”，把出产作为企业经营活动的中 央。
　　（2）产品观念，即企业以消费者会抉择品质高的产品为条件，把企业营销活动的重点放在产品德量的进步上 ，深信只有企业能提高产品的质量，增添产品的功效便会顾客盈门，而不讲求其它如销售方法。
　　（3）销售观念。又称倾销观念，是以销售为核心的企业经营领导思维，重点斟酌如何能卖出去 ,prada prada，把销售作为企业经营运动的中心。
　　（4）市场营销观念。是以消费者需求为中心的企业经营指点思想，重点考虑消费者需要什么，把发明和知足 消费者需求作为企业经营活动的核心。
　　（5）社会营销观念。社会营销观念是20世纪70年代呈现的新观念，它强调企业向市场供给的商品和劳务 不仅要满意消费者的个别的、面前的须要，而且要合乎消费者总体跟全部社会的久远好处。
　　2．影响分销渠道取舍的因素有哪些？试联合市场营销实际进行分析。
　　答：（1）产品因素。
　　（2）市场因素。
　　（3）生产企业自身的因素。
　　（4）政策划定。
　　（5）经济收益。
　　（6）旁边商特征。
　　五、案例剖析：（共30分）
　　市场细分是依据消费者对产品的不同愿望和需要，不同的购买行为和购买习惯，把整体市场宰割成若干个分市 场或子市场的过程。
　　（1）进行市场细分有助于企业挖掘市场机遇，进而开辟市场。
　　（2）进行市场细分能有效地使企业充足应用现有资源，取得竞争上风。
　　（3）通过市场细分，有利于企业懂得各细分市场的特色，制订并调剂营销组合策略，加强企业的市场应变才 能。
　　（4）有利于中小企业开发和占据市场。
　　该企业采用的细分尺度是地理因素中的地域细分子目以及人口因素中的年纪细分子目，为了更深刻细分，还能 够采取地舆因素中的城乡、地形子目，人口因素中的收入、职业、文明教导细分子目，心理因素中的个性特点、花 费价值观点子目，行动因素中的购置地点、应用者、使用频率等细分子目。

Many computer users show much concern about how to reduce boot time on their computers. Many of you might encounter some unexpected troubles when starting up computers. Are you bound hand and foot by waiting for more than one or two minutes to enter the system? Do you eagerly want to reduce the boot time? Now I will share some tips and skills with you,mp3 player, which are helpful for making your computer start-up faster.Tips on how to reduce the boot time on your computer:Disable your start-up applications from starting up during boot time.Some default applications will automatically launch when you start your computer, such as MSN, download tools, and anti-virus programs. If too many applications are launched when Windows starts, your system as well as the system starting will be slowed down. So in order to reduce the boot time,high-speed thumbnail scrolling, you need to disable the programs which you think are unneeded when the system starts up. You may try these steps:1. Click Start → Run,2. In the Open box type msconfig and then click on OK or press Enter,3. Select the Startup tab,4. Locate the start-up entry you want to disable and click on the "tick" in the box beside it to disable it.Clean Prefetch Folder.Why to clean Prefetch Folder? Windows will keep track of the way your computer starts and which programs you usually open whenever you turn on your computer. This information will be saved as a number of small files in the prefetch folder. After using Windows after some time, the prefetch folder can get full of rarely used or obsolete links and data which will slow down your computer noticeably. Thus you spend more time starting up your computer.How to clean Prefetch Folder? Just go to C: WINDOWS Prefetch, delete all files with pf extension,Television shows, and then reboot your computer. Now you will find that you have effectively reduced boot time on your computer.Disable automatic search function in Windows.You can also reduce the boot time on your computer according to the following steps:Open my computer> tools > Folder Options > view > disable auto login network share foldersEffectively reduce the boot time on your computer in a quick way.You may find that the above methods are effective for reducing the boot time. However, if you are a computer novice, the process might be a bit difficult for you performing. We strongly recommend that you use optimization software to accelerate computer start up, which can effectively and conveniently reduce your boot time and make your computer run at its top performance. The easy-to-use optimization tools will be your best choice. It can scan your entire Windows and drives for any invalid or obsolete entries and provide a list of the Windows errors found. After that you can choose to clean list items with selection or automatically repair them all. Also the rich built-in utilities will make your system overall run faster and more efficiently.