Talk about cosmetics store marketing channels to d

store cosmetics industry in 2007 is undoubtedly the most popular sales channels, one promising development, in order to attract a lot of people into the shop of the boom, the store is sprung up overnight between urban and rural areas throughout the town. Second, many of the manufacturers or distributors are also keen on self-built retail end, Xiandao cosmetics store, and it was the climax of the development.

store because the presence of hot.

in the cosmetics industry, in our large cities and villages, large super on the geographical coverage is limited awareness of consumer shopping habits and there are very different, which makes us cosmetics store has a fairly extensive living space, because of their mode of operation is flexible, powerful to fill the gaps in the market, with further increases in consumer spending, the market will store an unprecedented prosperity.

why upstream firms can be so seriously?

the base of the channel market is very large, if compared the large super large carnivores, so they have a territory is the minimum requirements for survival,Louis Vuitton Outlet Store Online, otherwise things do not have enough sources of enough to eat, to will be starved to death, and many cosmetics stores the size of the majority is not large, in the face of the wide range of consumer groups, operate in a flexible, low cost, so that the terminal is far more than the number of large supermarkets, in the favorably on sales, which is caused by the industry are generally concerned about the attention the main reason. There is also a manufacturer's own reason is the current cosmetics companies are mostly small and medium sized cosmetic companies, no major ad spending to boost customer spending, but to use leveraging the power of the approach, relying on the retailer to end higher profits space, in exchange for the recommended products on their own initiative to achieve the purpose of promoting products. Compared with large-scale super, cosmetics store and cost much lower threshold, when the product's popularity is not high, the influence of the brand is not strong, in large stores on the terminal, and there is not much advantage, so they may not do not choose to store the sales channels of cosmetics products in the promotion, so all businesses especially the importance of this channel is not surprising.

channels open up, almost all of the problems faced by cosmetics companies.

been so sought after, store fortune and a threshold of rapidly upgrading the difficulty of development also further increased. This became small cosmetics companies put in front of us a major problem to the author's view, that is to increase the difficulty of channel development, but can still find ways to do, the key is to use the right mindset and methods to explore .

how to store the extension of city, I wrote in previous articles, but the overall feeling enough, not exhaustive, the following re-introduce some industry friends for reference.

1. the face of an arrogant boss, to maintain a good attitude.

together with friends when the store owner about cosmetics, not without sympathy, agreed that the current store owner is too much bad, is not how good they are, but too proud, too lazy to general See, normally brand disdain, than the county mayor also cattle. This makes sense, and now the brand as the sand, so the owner can optionally store room is very large, factory store this channel for the attention, flatter a certain extent, increased the degree of store arrogant boss. Services of personnel, such as river carp, and some store owners received a dozen a day even as much as, over time, but also so that they get bored, but to take a bad attitude toward visiting business people. Faced with such a boss, the boss can not blindly believe that the quality is not high on their point of view to consider, not difficult to understand that their state of mind, so to adjust their attitude, people on you and your brand and Why should I believe you do not understand and cooperate with you? people do not recognize you, to prove that there are certain your marketing problems, what is it depressing? The face of the boss's cold and neglect must not have unhappy or depressed mood, to pinpoint Figure machines, to sell yourself, and use their manners and industry knowledge to impress clients, make them quick to accept you.

2. to seize the customers within the shortest possible time, not messy and incomprehensible.

experience tells us that in contact with the store a few minutes before the boss if you can not be brought to his attention and focus on your marketing will lead to failure of 90%, bosses and even the opportunity to let you continue to express do not give you. And as a qualified marketing staff is to first have to sell yourself to make others accept your fast. For example, in into the store by the owner immediately after the rejected, can be used so beams: brand and new marketing model that can bring a lot of customers, and rapidly increase your visibility and sales of the store, you would be willing to look at it? manufacturers and market information is not always a bad thing, I am speaking about the current market situation and we do the operation of the brand idea, you have no reason to see? Beam is often so difficult bosses again refused, so that it can successfully open topic.

3. do the marketing industry say good things either ashamed to meet others.

some of our marketing staff, both want to make people's money, but also refused to set aside their shelves, it still fails when the uncle? Especially young people just out of school, often they may also commit mistakes I used to, that is too thin skinned, people say nice words to a stand that is flattering people say good things, is flattering, is the villain that is, not to say that Confucius seldom carry jen trying to be clever it? This is very ridiculous to praise others, to praise others, this is the most effective lubricant relationships, but also a number of relationships is their masters like the Carnegie success, saying remarks to three Winter, you want to achieve their sales objective is to put down what you smell like college students stand,Burberry Online Sale, do not let the unfriendly attitude of bosses to their emotions, but also to praise others not hesitate to go for experienced senior hesitate to ask their boss, or even before they could get their favor, in order to achieve their sales objectives.

4. get rid of the symptoms caused by misunderstanding the market.

some of the marketing staff encountered difficulties in opening up the market, often produced pessimism that is now highly competitive cosmetics industry, many of the brand has firmly occupy the terminal market, and later a small brand Cosmetics for survival and development is very small, few opportunities. This is wrong, the cosmetics industry is still full of opportunities, the key is how to grasp, China's market is large enough, consumption levels of diversification, as long as the find their own way of marketing, is not difficult to win a share in this market. Also, do not be intimidated by the store's arrogant, proud to know them and then re-cattle, most of the bosses can not produce their own cosmetics, or to rely on manufacturers, and we still have to deal with such a marketing staff, the introduction of the brand. Others see a lot of store brand cosmetics are very much that the owner may not need the introduction of the brand, the boss often has a lot with my brand to stall We do not want to draw a line brand marketing officer, in fact, this understanding is wrong The. Normal circumstances, the boss will be eliminated in the business of some of underperforming brands, the introduction of several new brands to maintain their own stores to give customers fresh, to keep the store attractive. For some of the customers, some good may have a certain brand loyalty,Hermes Handbags, but it rarely has been used in stone a few years go, will try some new brands, especially in the case of the boss highly recommended next, so that our little brand new brand are still many opportunities.

5. increase the amount of the market visit, from the probability to win.

in the marketing industry is to have such features, then a high level of marketing experts can not say there are hundred percent sure win customer orders, regardless of the original one in Japan or the United States George Girard flat , also have failed, then the low level of marketing personnel with the increase in customer visits will also be successful when the probability of success is just different. The level of our business is not a great increase in the short term, then the call to increase the number of terminals, although an awkward, but for the city is expanding it is very effective. Competition in the market to know not how high your level, fixed up a number of downright customers, Competition to see who is more than enough home sales outlets, sales volume is large enough.

6. to be good at summing up, before the negotiations well prepared.

in the early practitioners, some marketers may be the problem stumped store owner, there could not cope with the situation, but over time, you will find many of these problems were repeated, that is, Despite the marketing staff in a variety of customers, but they are concerned about the problem so much, you just good at summing up the accumulation of these was the boss asked questions often find out, organize the response to the words of beam, do mouth to come fluent, you can boost your odds of success. We are in the market, customers frequently asked questions are summarized in general there are so few:

what company you are?

This is the client to understand the basic question, who can not cooperate without knowing whom the case is able to co-operation, which requires marketers to the glorious image of his company introduced them, such as strength and reputation and so on.

you do what brand?

your brand name, price, for the crowd, samples should show, say, compared with similar products is there any advantage, what are the selling point and so on.

your company's sales policies?

the discount products you supply, how much profit? in material and personnel support to end any more.

Do you have any sales strategy?

in the current market, pushing new brands is very difficult, and that you have any good methods and strategies to open market? What are operating in new ideas?

where your products sell?

Which in the surrounding areas in cooperation with you? How do they like? The problem is that bosses are more concerned about is the most convincing information will enable them to know the power of example is infinite, so our marketing staff to be good at sorting this information to make good use of resources to facilitate the achievement of the business.

you have any kind of service?

can timely delivery, exchange of goods, carry out promotional activities and so on.

Why should I believe you?

have a lot of manufacturers are now marketing staff in the store's owner promises it promised it would not be a trace after the purchase, making the bosses have increased vigilance, will not easily trust people, so marketing personnel should dispel doubts about the boss, to take something convincing to prove to the boss to see.

harder to sell goods if the case how to do?

because it is new brand, owners can not help but have doubts about how much the sale is not sure, so to give up the boss to worry about, such as poor sales of the product can be committed to the introduction of conditional or unconditional exchange or direct return of goods .

as marketers of these problems if the policy response to overripe in the chest, then they would have considerable confidence, negotiated boost your odds.

7. attaches importance to and strengthen the development of a new store opening.

the rapid development of the cosmetics industry, more and more people to join this industry in the past, but an alarming number, but also invisible to our small and medium businesses to provide numerous cosmetic opportunity. Shandong Province, 17 prefecture-level cities, 31 county-level cities, 60 counties, 48 ​​municipal districts, 352 street, 343 townships, and 1,512 towns. The province's total 2207 market is very large,Chanel Bags Outlet, according to our 2006 market survey, according to the most conservative figures, a province of Shandong Light year, around the newly opened cosmetics store to far more than one thousand new stores may be opened at the beginning lack of experience in the business, but this also determines the choice of their relatively loose on the brand, many people do not have good purchase channels, the choice of brand is relatively not very mature, and eager to find the brand, just be patient to pay This store most likely to reach a marketing staff with the cooperation of manufacturers, but as a small cosmetics company be able to penetrate one-tenth of the new store opened, the year can be stable down to do a few million, enough to steal nothing laughed.

---- talk about cosmetics store marketing channels to develop breakthrough

store cosmetics industry in 2007 is undoubtedly the most popular sales channels, one promising development, in order to attract a lot of people into the shop of the boom, the store is sprung up overnight between urban and rural areas throughout the town. Second, many of the manufacturers or distributors are also keen on self-built retail end, Xiandao cosmetics store, and it was the climax of the development.

store because the presence of hot.

in the cosmetics industry, in our large cities and villages, large super on the geographical coverage is limited awareness of consumer shopping habits and there are very different, which makes us cosmetics store has a fairly extensive living space, because of their mode of operation is flexible, powerful to fill the gaps in the market, with further increases in consumer spending, the market will store an unprecedented prosperity.

why upstream firms can be so seriously?

the base of the channel market is very large, if compared the large super large carnivores, so they have a territory is the minimum requirements for survival, otherwise things do not have enough sources of enough to eat, to will be starved to death, and many cosmetics stores the size of the majority is not large, in the face of the wide range of consumer groups, operate in a flexible, low cost, so that the terminal is far more than the number of large supermarkets, in the favorably on sales, which is caused by the industry are generally concerned about the attention the main reason. There is also a manufacturer's own reason is the current cosmetics companies are mostly small and medium sized cosmetic companies, no major ad spending to boost customer spending, but to use leveraging the power of the approach, relying on the retailer to end higher profits space, in exchange for the recommendation of products on their own initiative to achieve the purpose of promoting products. Compared with large-scale super, cosmetics store and cost much lower threshold, when the product's popularity is not high, the influence of the brand is not strong, in large stores on the terminal,Hermes Birkin Bag 30CM, and there is not much advantage, so they may not do not choose to store the sales channels of cosmetics products in the promotion, so all businesses especially the importance of this channel is not surprising.

channels open up, almost all of the problems faced by cosmetics companies.

been so sought after, store fortune and a threshold of rapidly upgrading the difficulty of development also further increased. This became small cosmetics companies put in front of us a major problem to the author's view, that is to increase the difficulty of channel development, but can still find ways to do, the key is to use the right mindset and methods to explore .

how to store the extension of city, I wrote in previous articles, but the overall feeling enough, not exhaustive, the following re-introduce some industry friends for reference.

1. the face of an arrogant boss, to maintain a good attitude.

together with friends when the store owner about cosmetics, not without sympathy, agreed that the current store owner is too much bad, is not how good they are, but too proud, too lazy to general See, normally brand disdain, than the county mayor also cattle. This makes sense, and now the brand as the sand, so the owner can optionally store room is very large, factory store this channel for the attention, flatter a certain extent, increased the degree of store arrogant boss. Services of personnel, such as river carp, and some store owners received a dozen a day even as much as, over time, but also so that they get bored, but to take a bad attitude toward visiting business people. Faced with such a boss, the boss can not blindly believe that the quality is not high on their point of view to consider, not difficult to understand that their state of mind, so to adjust their attitude, people on you and your brand and Why should I believe you do not understand and cooperate with you? people do not recognize you, to prove that there are certain your marketing problems, what is it depressing? The face of the boss's cold and neglect must not have unhappy or depressed mood, to pinpoint Figure machines, to sell yourself, and use their manners and industry knowledge to impress clients, make them quick to accept you.

2. to seize the customers within the shortest possible time, not messy and incomprehensible.

experience tells us that in contact with the store a few minutes before the boss if you can not be brought to his attention and focus on your marketing will lead to failure of 90%, bosses and even the opportunity to let you continue to express do not give you. And as a qualified marketing staff is to first have to sell yourself to make others accept your fast. For example, in into the store by the owner immediately after the rejected, can be used so beams: brand and new marketing model that can bring a lot of customers, and rapidly increase your visibility and sales of the store, you would be willing to look at it? manufacturers and market information is not always a bad thing, I am speaking about the current market situation and we do the operation of the brand idea, you have no reason to see? Beam is often so difficult bosses again refused, so that it can successfully open topic.

3. do the marketing industry say good things either ashamed to meet others.

some of our marketing staff, both want to make people's money, but also unwilling to put aside their shelves, it still fails when the uncle? Especially young people just out of school, often they may also commit mistakes I used to, that is too thin skinned, people say nice words to a stand that is flattering people say good things, is flattering, is the villain that is, not to say that Confucius seldom carry jen trying to be clever it? This is very ridiculous to praise others, to praise others, this is the most effective lubricant relationships, but also a number of relationships is their masters like the Carnegie success, saying remarks to three Winter, you want to achieve their sales objective is to put down what you smell like college students stand, do not let the unfriendly attitude of bosses to their emotions, but also to praise others not hesitate to go for experienced senior hesitate to ask their boss, or even before they could get their favor, in order to achieve their sales objectives.

4. get rid of the symptoms caused by misunderstanding the market.

some of the marketing staff encountered difficulties in opening up the market, often produced pessimism that is now highly competitive cosmetics industry, many of the brand has firmly occupy the terminal market, and later a small brand Cosmetics for survival and development is very small, few opportunities. This is wrong, the cosmetics industry is still full of opportunities, the key is how to grasp, China's market is large enough, consumption levels of diversification, as long as the find their own way of marketing, is not difficult to win a share in this market. Also, do not be intimidated by the store's arrogant, proud to know them and then re-cattle, most of the bosses can not produce their own cosmetics, or to rely on manufacturers, and we still have to deal with such a marketing staff, the introduction of the brand. Others see a lot of store brand cosmetics are very much that the owner may not need the introduction of the brand, the boss often has a lot with my brand to stall We do not want to draw a line brand marketing officer, in fact, this understanding is wrong The. Normal circumstances, the boss will be eliminated in the business of some of underperforming brands, the introduction of several new brands to maintain their own stores to give customers fresh, to keep the store attractive. For some of the customers, some good may have a certain brand loyalty, but it rarely has been used in stone a few years go, will try some new brands, especially in the case of the boss highly recommended next, so that our little brand new brand are still many opportunities.

5. increase the amount of the market visit, from the probability to win.

in the marketing industry is to have such features, then a high level of marketing experts can not say there are hundred percent sure win customer orders, regardless of the original one in Japan or the United States George Girard flat , also have failed, then the low level of marketing personnel with the increase in customer visits will also be successful when the probability of success is just different. The level of our business is not a great increase in the short term, then the call to increase the number of terminals, although an awkward, but for the city is expanding it is very effective. Competition in the market to know not how high your level, fixed up a number of downright customers, Competition to see who is more than enough home sales outlets, sales volume is large enough.

6. to be good at summing up, before the negotiations well prepared.

in the early practitioners, some marketers may be the problem stumped store owner, there could not cope with the situation, but over time, you will find many of these problems were repeated, that is, Despite the marketing staff in a variety of customers, but they are concerned about the problem so much, you just good at summing up the accumulation of these was the boss asked questions often find out, organize the response to the words of beam, do mouth to come fluent, you can boost your odds of success. We are in the market, customers frequently asked questions are summarized in general there are so few:

what company you are?

This is the client to understand the basic question, who can not cooperate without knowing whom the case is able to co-operation, which requires marketers to the glorious image of his company introduced them, such as strength and reputation and so on.

you do what brand?

your brand name, price, for the crowd, samples should show, say, compared with similar products is there any advantage, what are the selling point and so on.

your company's sales policies?

the discount products you supply, how much profit? in material and personnel support to end any more.

Do you have any sales strategy?

in the current market, pushing new brands is very difficult, and that you have any good methods and strategies to open market? What are operating in new ideas?

where your products sell?

Which in the surrounding areas in cooperation with you? How do they like? The problem is that bosses are more concerned about is the most convincing information will enable them to know the power of example is infinite, so our marketing staff to be good at sorting this information to make good use of resources to facilitate the achievement of the business.

you have any kind of service?

can timely delivery, exchange of goods, carry out promotional activities and so on.

Why should I believe you?

have a lot of manufacturers are now marketing staff in the store's owner promises it promised it would not be a trace after the purchase, making the bosses have increased vigilance, will not easily trust people, so marketing personnel should dispel doubts about the boss, to take something to prove to convincing the boss to see.

harder to sell goods if the case how to do?

because it is new brand, owners can not help but have doubts about how much the sale is not sure, so to give up the boss to worry about, such as poor sales of the product can be committed to the introduction of conditional or unconditional exchange or direct return of goods .

as marketers of these problems if the policy response to overripe in the chest, then they would have considerable confidence, negotiated boost your odds.

7. attaches importance to and strengthen the development of a new store opening.

the rapid development of the cosmetics industry, more and more people to join this industry in the past, but an alarming number, but also invisible to our small and medium businesses to provide numerous cosmetic opportunity. Shandong Province, 17 prefecture-level cities, 31 county-level cities, 60 counties, 48 ​​municipal districts, 352 street, 343 townships,Coach Sunglasses, and 1,512 towns. The province's total 2207 market is very large, according to our 2006 market survey, according to the most conservative figures, a province of Shandong Light year, around the newly opened cosmetics store to far more than one thousand new stores may be opened at the beginning lack of experience in the business, but this also determines the choice of their relatively loose on the brand, many people do not have good purchase channels, the choice of brand is relatively not very mature, and eager to find the brand, just be patient to pay This store most likely to reach a marketing staff with the cooperation of manufacturers, but as a small cosmetics company be able to penetrate one-tenth of the new store opened, the year can be stable down to do a few million, enough to steal nothing laughed.