高科技公司的 身段

一位动物学家曾经作过这样的研究,在物种灭绝的动态过程中,这些动物牙齿与屁股比例的变化特别引人关注,从 鲨鱼、狼、狮子、大象到河马、甚至是已经灭绝了的恐龙,Prada Totes Bags,牙齿越来越钝化,尾部越来越硕大,与之相呼应的是攻击性和适应能力越来越弱,反应迟缓和功能退化日益明显 .
与此形成映照的是,许多知名IT公司也喜欢用这样的比喻,比如IBM总是有点自鸣得意地把自己比喻成一头" 虽然笨重但仍然不失灵敏的大象",而惠普则在经历从"沙漠骆驼到草原雄师"的变迁.
问题是,你的公司像哪一类动物?它还像一家创业型公司那样拥有"鲨鱼般"匀称的"身材",可以随时准备下一 次进攻吗?
根据高科技品牌塑造专家Frederick M. Hoar教授的多年研究,上百年来,一些知名IT公司的品牌一直在这样不断的"再造"过程中.像Intel 从早年在半导体内存领域与日本厂商的厮杀中后来转向了芯片,而惠普则从帕克特(David Packard)的"惠普之道"走到了"凡事皆有可能"的"卡莉时代",当然,并非每一家公司都能在品牌打 造方面永续成功,像苹果电脑经历了从"把科技带给个人"、"为我们其余的人制造的电脑"、"实现最佳自我的 力量"、"所思不同(Think Different)"到今天的"它就是行",但却过于标新立异却使它越来越远离主流,离当初"把科技带给 个人"的目标也越来越远,康柏则更不幸,从当年的"它的确做得更好"、"创新致用"、"它改变了你的生活了 吗"、"灵感科技"到最新与惠普的合并,也能使自己幸免于产业整合潮流之外.
近年来一本最近在国内非常流行的商业著作《基业常青》也从另外一个侧面揭示了这一点,根据作者对于若干个存 续几十年甚至上百年的著名跨国公司的研究发现,在这些公司追求"基业常青"的过程中,并没有什么普遍适用的 既定法则,如果有的话,那就是一种企业自身内在的文化、价值和观念的一致性,这样的"精神"支撑它们走过市 场的风风雨雨.
这一打造品牌的过程在Hoar教授那里被称为是"The Battle for The Mind"(心灵之战),在"体验经济"甚嚣尘上的今天,一家公司的核心价值、核心目标、使命和文化驱动力 几乎可以等同于企业"生命",而品牌就是基于这样的"欲望"和"信任"(Lust +Trust).很多年前,帕克特(David Packard)就指出:"我们在这儿干什么?很多人会错误地认为:一个公司存在的目的就是挣钱.虽然这是 公司存在的一个重要结果,但深入分析就会发现并非如此."伟大的管理学大师德鲁克也指出,赚钱不是企业的目 标,而是一个自然的结果,伟大的企业应该更好地服务社会,树立更高的企业目标.
"如果你不知道自己要去哪里,那么,这意味着你走哪条路都可以."这是《爱丽思漫游仙境》中一句有名的对白 ."我是谁?"、"我的客户在哪里?""我到底要卖什么给它们?" Hoar教授称一家公司有"三商":智商(多聪明)、"情商"(多敏感)和"誉商"(多知名),在期待品牌 企业和呼唤"有战略眼光"的企业家出现之前,我们的IT企业还要一遍又一遍地为这样的问题困扰 多久?

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Many individuals take into consideration shutters and also experience they are traditional, nevertheless it is not real whatsoever. You can find usually shutters of most several measurements, elements, shades, as well as fashoins. Today shutters are extremely well-known because based on the means applied as well as the house they're devote, they might increase the risk for house much more laid-back and cozy or perhaps they are able to make the property a lot more stylish. Who does have got at any time regarded as in which shutters might be consequently versatile?

Shutters are a fantastic choice should you would certainly want to allow generally in most mild. House windows perform nearly all efficiently availability of mild for your house, not forgetting they are an economical way to obtain mild. An individual don’t ought to transition a new exchange or even spend the invoice, basically start your personal
shutters as well as allow the illumination all through. A number of shutters will allow you to take care of simply how much mild you wish to enable on the inside, is an incredible attribute.

Despite the fact that shutters are a fun way to permit see how to avoid, also they are a sensible way to attain privateness. If you notice that blinds along with draperies are certainly not your lifestyle however, you even so wish to just be sure you've gotten your personal privateness at your residence, shutters
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