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Old 05-21-2011, 05:37 PM   #1
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Default Classification of orthodox web sale pl

============================================ =================
Internet Marketing Platform traditional classification guide (Henan Edition)
============== ===============================================

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1 the main platform for classified
-------------------------- -----------------------------------

1.1 Search Engine
1.1.1 main marketing model and customer value
1.1.1.1 search engines to establish and enhance brand
1.1.1.2 low cost quest engine optimization to attract visitors
1.1.1.3 search PPC to bring high-value customers
1.1.1.4 communities to build and amend search engine word of mouth
1.1.1.5 to bring low-cost visitors to your web site navigation
1.1.2 main types
1.1.2.1 comprehensive search engine
1.1.2.2 Vertical Search Engine
1.1.3 Typical brand
1.1.3.1 Baidu
1.1.3.2 google
1.1.3.3 Search Search
1.1.3.4 Taobao built-in search
1.1.3.5 easy to check
1.2 portal
1.2.1 main marketing model and customer value
1.2.1.1 rich media ads for the establishment and enhance the brand and attract high value customers
1.2.1.2 text links ads to help bring high-value customers
1.2.1.3 Links to low-cost and flexible text marketing to attract visitors
1.2.1.4 Community portal online community to assist integrate interactive marketing
1.2.1.5 free e-mail capabilities to help corporations to establish a personalized customer communication channels
1.2.2 main types
1.2.2.1 comprehensive citizen portal
1.2.2.2 citizen vocational entry site
1.2.2.3 national manufacture portal
1.2.2.4 local portal site
1.2.3 Typical brand
1.2.3.1 Tencent
1.2.3.2 Sina
1.2.3.3 Network operators are
1.2.3.4 Taobao
1.2.3.5 YORK
1.2.3.6 4399 games portal
1.2.3.7 future worries
1.2.3.8 Ctrip
1.2.3.9 3G.CN
1.2.3.10 Sina Henan
Huajun
1.2.3.11 download site
1.2.3.12 QQ mailbox
1.3 corporate website
1.3.1 elementary ingredients of its marketing value
1.3.1.1 Internet domain names and website links to external platform for the establishment and upgrading of the network brand, attract visitors
1.3.1.2 propaganda of information unlock system brand message and brand picture
1.3.1.3 build and promote the online interactive features, visitors became narratives
1.3.1.4 Web site management platform for inner and external resources to achieve the docking and conversion
1.3.1.5 E-mail to establish a personalized internal and external communication channels
1.3.2 main types
1.3.2.1 network name card
1.3.2.2 Information Release type
1.3.2.3 online sales-type
1.3.2.4 E-type
1.3.2.5 Enterprise Portal-based
1.3.3 Typical website
1.3.3.1 Microsoft Web site
1.3.3.2 KFC website
1.3.3.3 China Mobile's Web site
1.3.3.4 Dell's Web site
1.4 interactive community
1.4.1 main marketing model and customer value
1.4.1.1 Create an Account used to create word of jaws
1.4.1.2 content issuing,Supra Muska Skytop Shoes, friends are used to establish and enhance the fame and low cost to attract visitors
1.4.1.3 rich media ads for the establishment and enhance the brand
1.4.1.4 text links ads to bring high-value customers
1.4.1.5 interchange links because cheap spend to establish brand and preoccupy visitors
1.4.1.6 users to search for the precise detection of latent high value customers
1.4.2 main types
1.4.2.1 BBS
1.4.2.2 movie sharing community
1.4.2.3 picture community
1.4.2.4 microblogging
1.4.2.5 blog
1.4.2.6 Social Relations Website
1.4.2.7 Simple class website
1.4.3 Typical brand
1.4.3.1 entire network
1.4.3.2 elated network
1.4.3.3 Sina microblogging
1.4.3.4 Douban
1.4.3.5 Tudou
1.4.3.6 Interactive Encyclopedia
1.4.3.7 QQ space
1.4.3.8 River Forum
1.4.3.9 Sina blog
1.4.3.10 Baidu understand
1.4.3.11 Baidu Post Bar
1.4.3.12 Tencent microblogging
1.4.3.13 QQ group
1.4.3.14 Tianya
1.5 customized software
1.5.1 main marketing model and customer value
1.5.1.1 accounts and avatars,Supra Indy NS Shoes, signatures and additional data and information used to create and enhance the brand, to achieve precise digging
1.5.1.2 skylight advertisements and text links for creating and disseminating the brand, attract tall amount clients
1.5.1.3 personalized rind, facial statements accustom apt create and spread brand
1.5.1.4 user interaction outlet used to build and enhance the brand, to achieve an to an communication
1.5.1.5 popup, mass and other models for accurate, large-scale, rapid realization of brand mansion,Supra Footwear, promotion and marketing information and communication
1.5.1.6 Automatic Reply and other personalized features for implantable content distribution, low-cost communication
1.5.1.7 interface and exit the shade starts with ad placement and to establish and enhance brand for fast
1.5.2 main types
1.5.2.1 IM tool
1.5.2.2 Download tools
1.5.2.3 network game client
1.5.2.4 mobile browser
1.5.3 Typical brand
1.5.3.1 QQ
1.5.3.2 Thunder
1.5.3.3 tempest video
1.5.3.4 UC mobile browser

-------------------------------------------- -----------------
2 platform and traits of the preferred
---------------------- ---------------------------------------

2.1 Baidu
2.1.1 Domestic user's preferred search engine, users leadership scale
2.1.2 search engine marketing capabilities mature, perfect, scalable
2.1.3 user bottom,Supras, a massive space to be tapped, for proceeded marketing
2.1.4 cover most calculator users, user group adult
2.1.5 advertising cost-effective
2.1.6 search claim is stable, exactly search auction model is easy to put
2.2 QQ
2.2.1 the preferred communication tool for domestic users,Supra Skylow Shoes, subscribers leading
2.2.2 Customer relationship marketing capabilities mature, complete, scalable
2.2.3 user base, a large space to be tapped, for continued marketing
2.2.4 user to override a great many computer users, mobile users, mature and grow strong
2.2.5 advertising cost-effective
2.2.6 client and site interaction, user stickiness strong,Supra Skytop II Shoes, the mob was separated and easy to put accurate and rapid deployment network of integrated marketing
2.3 Taobao
2.3.1 shopping site of choice domestic users, subscribers chairman
2.3.2 full stop sale features mature, faultless, scalable
2.3.3 shoppers base, suitable for fast sales
2.3.4 cover most of online shopping users, user group purchasing power
2.3.5 advertising cost-effective
2.3.6 fast deployment prototype is cozy to shop online bargains
2.4 Sina
2.4.1 the fashion user's preferred portal, subscribers leader
2.4.2 features the station's marketing mature and well, you can select strong
2.4.3 influential network media, suitable for brand marketing
2.4.4 cover most high-end users, user groups with strong purchasing power
2.4.5 advertising cost-effective
2.4.6 Internet portal model is easy to rapidly deploy integrated marketing
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