Wuhan, the mart layer of

the market's attraction lies in its variety, a single sales model can not encounter the increasingly mature market, and cosmetics in the shop floor, in this context is connate out, and its solitary mode of operation neutral of the department appearance counters and specialty stores.
airing streets, the city's office is no longer a easy place to work, cosmetic stores, clothing stores, cafes, gym, bakery ... ... office space has become loud up. Recently, this reporter visited the office in Wuhan, opened 2 cosmetics shops, which is different from the department store counters, but also different from the commercial franchise stores, and consumers have become more and more cases of this unique pro-Lai The shopping
subtle fragrance floating office building - Wuhan cosmetics shop floor in the alive conditions of
features to attract customers to
According to report, in Wuhan, the cosmetics floor in the shop that now only three or 4. Sa Sa Cosmetics early begin has been operating for about three years, currently have a branch in Hankou and Wuchang. The lovely shop opened more than 6 months has also been a settled source. These stores usually selected in the cosmetics floor, make-up of foreign brands, the multi-brand low-cost business tactics. To Fangfei Shop, for example, it operates a cosmetics mark in the country almost not set up special counters, but sales of the fiery brand of network products, including the British AA, The Body Shop, Australia's superior side, the United States Kiehl Taiwan Niu Er, Kwong Yuen Leung, South Korea's Skin Food, etc..
online store production price maximum of the sales price lower than the more than ten greenbacks, single product prices along one hundred dollars alternatively so based. In another building Sa Sa Cosmetics store Zeyi international brands based, such as Lancome, Estee Lauder, Biotherm, Clinique and so on. These brands have built a special counter by the mall, the store counter price stamps are basically about.
floor price avail in the shop from the convenience of purchasing channels. Reporters in an interview that the employer of these stores through periodic exotic friends in the local shipping deputy or directly in a diplomatic country to ascertain the navel part of the abatement and savings in import tariffs, making feasible a sharp drip in prices,GHD Blue Butterfly 2011, good The price to become a key factor to attract customers. On the additional hand, the rendition convenience of this aisle in time in the new OTC. Sa Sa Cosmetics Koo (MICHAEL) told reporters, because getting goods in foreign direct their shops virtually simultaneous new product to market and overseas.
likened with the department store, the shop floor comprise a large digit of Europe, USA, Japan and South Korea's international brand, customers have more choice of room. Sales staff recommend products to customers,GHD Midnight Gift Set 2011, it will not subjective prefer a brand, but suggest the most suitable for the customer's products.
specifics of the service is in the shop floor, another factor to attract customers. They will market position in the age of 25-40 year-old feminine white-collar laborers, this population has a tall cultural quality and consumer strength. They not only skin concern, also need to update the access of life. If Starbucks is understood as the world, in addition to selling coffee, but also sell its consumer surroundings,GHD MK4 Gold Straighteners, melody, cultural or even lifestyles.
patronize the shop floor approximate a great many customers are white-collar go, they weary of thronged daytime weekend ahead the referendum at the compact cosmetic counters,GHD Carry Case & Heat Mat, and choose the lunch destroy in to the office the shop to sit for a while, a glass of tea, talk with friends, try out the products needed. In order to create a better atmosphere, a lot of the shop floor on a regular basis for members to provide some additional services. For example, regularly organize exercising lessons for make-up of small, the overall shape courses, bloom arranging courses, fix courses, which is alter from traditional private service counters, yet also in the shop floor,GHD Purple Butterfly 2011, gathered a lot of popularity in the development of the plight of
;
shop floor, through the early stages of evolution in a unattached shop operator, is also gradually revealing clues scale operation, whatever, there is such a kind of flawed business model has become an obstacle above the road of its evolution.
meager flow of people all the crux of the problem. Did people prefer to set up shop in the office, shopping hearts while taking into account the threshold too high rents. On the other hand commercial facade can be a choice pile up small, to find the right is not easy. The office was a short-lived gap in the market, the investment can be relatively cost savings. According to report, Wuhan City, 50-150 square meters office space rental price for the 2000-6000 per month. However, compared with the business area and department store counters, office space is many smaller flow of people. The floor in the shop to do business are reiterate customers, the average journal flow of people in about a twenty or so.
Therefore, the shop's position is quite important. Choose a good office, to think numerous factors. Sa Sa Cosmetics Mr. Koo told reporters that,GHD Red Butterfly 2011, first of all, select the office to transportation. Second, the quality of higher office, such as A-class office buildings in most of the corporation are listed or multinational enterprises, high-level white-collar workers, spending power is relatively strong, and the office of attribute management and other factors also play a perquisite points to shop effect.
flow of people to bring distinct few disadvantages is the restricted efficacy of advertising. In the division store and mercantile advertising can well melodrama a role in stimulating expense, brought about not only the flow of human is fixed consumers, there is a great opportunity to purchase part of the group behavior. The flow of people in the shop floor, scanty, so what is particularly essential form of publicity.
present, there are the emulating types:
one, office space elevator advertising. This form of targeted relatively strong, white-collar office space lift is a required place in a small space, you can bolt most people's attention.
Second, the Internet forum. This new mode of transmission was rapidly applied to the floor in the shop sales in the quondam. Ms. Li Fang Fei Shop
told reporters that the shop had equitable opened the premier batch of customers are from the Internet, shop the previous month, they began in the horizon, Sina, Wuhan Hotline post on the bbs to notify, the first batch of customers who are now mostly become a stable source. Now, Miss Li is also in line each day do for the customer service, narrate them some of the usages and skin care tips and so on.
three, word of mouth. This is the main mart ground, in the fashion of publicity, so in array the early stages of fast profits in the shop namely no simple, generally requires a longer period apt accumulate buyers. But good word of mouth marketing tin likewise bring some abrupt publicity. For example, about half a annual Fangfei shop business in the post, which received regional medium attention
office needs to create a good economic business weather is immediately office in the shop is not new. Pengcheng reporter noted that in Wuhan International Building, Taihe Square office space in adding to cosmetics shops, for well for clothes stores, cafes, bun shops, photography apartment, gym, charm unions, formed the prototype of one-stop shopping . Commercial webs to provide various services, in great portion formed the floor, the overall clash in the shop and gradually fostered some of the fixed team of consumers. With the shop floor in entire appearances of sound, mature consumer costing habits and a mighty business climate office, this particular economic model will also be distributing a greater mall plea !