Italian reporter Xu
strong security also cause
always said Wolf.
Right now, the home channel transmitted from the wolf really came!
Previously, only Jingdong Mall, the new seven electrical network,
Dsquared, Taobao, Circuit City, Tiger Tesco, electrical network, several full-time professional e-commerce website to new stance spoiler appliances distribution channels pattern of distribution channels. With Suning, Gome has two strong companies into a national chain of e-commerce, respectively Tesco Suning, Gome Kuba mall and online shopping mall and other platforms, the rapid promotion of the distribution channels of the network appliance craze formation.
Recently, Ling Guosheng, general manager of Suning easy to purchase in the , we must return to the fundamental electronic business,
plastic thermoforming machine, that is to provide users with a better shopping experience and value-added services. Suning Tesco held a the advantages of online shopping channels, competitive system. Previously, Gome to enter the home through the acquisition of power purchase Kuba mall market, the re-launched the
learned, Suning , provide home pickup service resolved within 24 hours of physical stores and cargo to 24 hours to complete the installation of 8 aspects of the national uniform standards.
this, Sun Weimin, vice chairman of Suning Appliance, that advantage to establish the service will become increasingly prominent. Suning 1,500 in the country physical store, 3,
iphone leather case,000 service outlets, these will provide more protection online store. first set foot in the net purchase of domestic appliances chain, Tesco Suning platform clearly does not test the water,
stator, but not just a supplement to offline channels and extension, you must purchase is necessary to identify the characteristics of home network, has been a strong rise for 80 , 90 consumption patterns, and ultimately build their own coordinates.
Gome President Wang Junzhou, pointed out that four factors. p>
Anhui University Professor Li Dejun told the channels that could not be competitive with a business model and system driven by channel system should have to. first-round blowout, in addition to Taobao, Jingdong third parties such as the promotion of professional online shopping business, Haier, TCL, Chi Higher manufacturers have opened online store, or even several days at Shun, Wuhan and other regional channel business have opened an online store.
short period of time, the home blowout channels transmitted from the new channel also contributed to the game between. Although the electrical network in the new CEO for seven days left Yingjie view, , is also a fierce advertising war. There was even a false promotion of goods is not correct, false spike, false lottery and so on, greatly reduces the credibility of online shopping channel.
the face of a large number of online shopping channels have resorted to price wars, advertising campaigns to attract consumers, soon after the formation of site traffic to attract venture capital to enter, and then re-open the larger price war advertising campaign. No wonder a person e-commerce in the What is it? , product warehousing, after-sales service, these systems will appear once the surge in orders experienced explosive storage, services, consumers can not keep up will directly lead to the loss. changes the value-oriented price-oriented, through a systematic personalized service, reflecting the convenience of online shopping channels, intimate, and even value-added. no longer follow the old channel line. strategy, the chain is positioned to par with the entity, which means that Suning have to make a feature easy to share.
Lide Jun reminder, the current domestic channel transmitted from a lot of family who have not yet found in the online shopping market competition, home appliances, consumer balance between the three points to the platform advantages of online shopping channels go old appliance chain price war, it is easy to fall into the development of a dead end, could not find a loyal consumer base, can not form their own brand. > Related: Wang Junzhou: States United States States to do at home boss transmitted from the United States Wang Junzhou: scored at a low price strategy consulting Orville home shopping market power: the size is expected to share home network 突破千亿元 2015