Personal Branding IT Professionals' Four Pain Poi

Posted by: Meridith Levinson in Very best Practices ,Office Enterprise 2007 Product Key
Matter: Individual Management
Blog: Career Connection

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I'm constantly surprised at the sum of site visitors private branding stories produce for CIO.com. My last tale within the theme, six Personal Branding Blunders that can Threaten Your Work Lookup, turned practically 16,000 page views in its 1st week.
The numbers tell me that CIO.com viewers are hungry for details on this topic. To understand why, I spoke to two personal branding strategists who've encounter functioning with IT experts. They explained why personalized branding is this kind of a scorching subject correct now too because it professionals' most typical hang-ups throughout the apply.
Randi Bussin, a certified career coach and Get to private branding strategist,Office 2010 Professional X86, attributes IT professionals' interest in private branding towards the competitors in present day task market place. They recognize that landing a fresh job requires a good deal far more energy than seeking the internet and sending out resumes, she says of her consumers in IT.
At precisely the same time, she adds, they're seeing and hearing a great deal regarding the part personalized branding can perform in their work searches, nevertheless they never understand how to place the principles of personalized branding into apply for by themselves.  
"People are realizing you have to do this," says Bussin. "It's a non-negotiable. If you can't say what makes you unique from everyone else applying for the same career, you're going to  have a hard time rising above the noise."
Personal branding is equally important to IT pros who want to increase their job security, if not advance their careers with their current employers, notes personal branding strategist Catherine Kaputa, who is also a speaker and the author of You Are a Brand!
"In the business world, soft power trumps hard power," she says. "The farther up you go in a company, the a lot more important these soft power skills are."
These soft power skills,Microsoft Office 2010 Professional Key, which include leadership ability, communication skills, presentation skills, and relationship-building skills—combine to create an individual's personalized brand.
Despite the advantages personalized branding confers to IT pros,Office Enterprise 2007 Sale, the practice can be painful for them. Here are four common pain points IT professionals encounter about individual branding:
1. Some do not want private branding to matter within their job advancement.
"A lot of data technology people are struck by the fact that the school rules no longer apply in the business world," says Kaputa. In school, she says, the student grind pays off: Their intelligence and hard work leads to good grades and academic recognition. But in the business world,Key Office 2010, she adds, intellect and hard work aren't often enough to yield a promotion or work offer, and this bothers some IT pros. Candidates often need to showcase exceptional soft skills and have good reputations as well.
2. They don't like the idea that their appearance matters.
Like it or not, your personal brand is inextricably bound up with your appearance—the way you dress, whether or not you wear glasses, your grooming. "There's a great deal of evidence that packaging plays a strong function in how people view you," says Kaputa. If you want to be a VP, you need to dress the part, she says,win7 filerepository,