When chained to the first reporter and Zhang, when he was in China, and service of new lines of two agents on the website their information MTK mobile phone packages. Zhang cell phone chip components were cleared in Shenzhen trading ring has been three years in the past did TI, Spreadtrum, Renesas, Freescale products like high-end, and now specializing in mobile phone MTK chip package.
MTK solution. and not only genuine manufacturers, who use most of the black cell phone manufacturers also MTK solution, less than 1000 mobile phone, what handwriting, large screen, MP3, MP4, camera, encryption, MTK all programs you get.
◎ cost of less than 400 will be skillful to counterfeit an casing with
Why give up the wonderful performance of Mr. Chang TI, Renesas, specializing in MTK it? OMAP chipset block hundreds of yuan each rotate, plus the cost of software development, mobile phone prices come down will be curious if I did. chipsets such as Intel's Xscale more exaggerated to an petition processor, mobile phone manufacturers have variant one with ARM7 gist GPRS baseband processor, its own operating system and software, priced at three or four thousand a normal mobile phone.
manufacturers do not make money, acquire money to go to Intel. Foreign manufacturers of chipsets and supporting the circuit board more valuable, domestic mobile phone manufacturers, especially small factory in Shenzhen side of the mobile phone chip can not afford the cost so high, nor so mighty R & D resources to cope. Currently, Mr. Chang proxy MTK chipset, is MTK6226B hottest selling catena. This product is on sale in 2006 to support the GPRS Internet access, support for MP3, MP4, support the camera,
MBT M WALK, but it can only support the camera to 30 megapixels. If the mobile phone manufacturers with a unattached Bluetooth module can be accomplished CSR BC03 Bluetooth 2.0. sold out of stock. Why? for cheap ah. I here MTK 6226BA only 9 dollars a single chip, PCB 220 chip set, coupled with high imitation of popular mobile phone shell, 2-inch LCD and a few accessories, small companies put ahead a multimedia phones, the machine costs less than 400. I opened the Baidu search for Baidu has given me more than 12,000 questions. Most of them are from the online B2B trade site. Feel free to open a website, there are many dealers mail MTK south supply information.
According to a press survey, most dealers can instantly invest the ready-made PCB chip set and software. The so-called chip set is MTK6226BA main chip, 6129 RF chip, power management chip, the basic function clasps to do a circle embark. This product is a bit like a barebones computer, mobile phone contractors who took the set chip to go with the number of chapters to be installed by. LCD's, an is 2.8 inches colossal screen, handwriting support, Bluetooth, and multimedia. 2.0-inch PCB Kit Chu Huojia is 220 yuan, a 2.8-inch Chu Huojia is 240 yuan. handset plant paired with LCD, battery, camera, keyboard and casing can be used, the software is ready, 2.0-inch straight drive costs less than 400 yuan.
In addition, we also have a folding machine with a PCB chip set, you can use directly Motorola K1 shell and LCD, 200 yuan more than the price also, most recently selling Tinghuo.
◎ core as publicity stunts direct phone nonsense
fact,
MBT Habari Shoes, for most of TI, MTK or the Agere chip solution like the cell phone providers, journalists are also cared about a long time. Optical cache chip MTK started early is to do, and we use most of the cardinal chip burner from MTK. MTK chip, multi-function mobile phones, R & D trouble is low, the key is a super cheap price.
So over the past two years, MTK even behind the servant mobile phone manufacturers have been regained a number of diplomatic brands occupy the ground. However, in these two years, many illegal use of mobile phones MTK workshop program began manufacturing black mobile phone and low phones. This has resulted in thousand dollars below the domestic mobile phone now, but also if it is authentic, or illegal, exactly the same interface - the screen beneath the 4 to 5 small contacts, these contacts were already a little MTK's ID card, nice recognition. **** 52RD Research Network Forum, a mobile phone consumers told this correspondent.
a MTK chip and the PCB package, a high imitation shell and a Samsung mobile phone cheap LCD, can make a
native phone to Samsung mobile phones from the outside and no feud
, manufacturing, mobile phone is cheap, but there are many small problems, and always be solved. The answer lies in providing the solutions MTK. This is like the motherboard based on Intel processors and computers,
hermes bag, chipsets and processors if someone had gone wrong , how many times you reinstall the system is useless. In addition, MTK solution to the second line, third-line manufacturers and most of the people and R & D firms have lost the power of individuality. Just think, an addition LCD screen, keyboard and case appearance What are good solutions for what you use the dynamic development of the head to engage in? now a lot of brand-name of the domestic mobile phone, nothing more than to find a mold factory shell duplicate duplicate Nokia,
Sony Ericsson mobile phone interface and icons then make use of them to use, installed macabre huge LCD screen to get. So periodically we say the lack of R & D capabilities of domestic manufacturers, is used MTK out of this granny. handsets made this continues there is no hope. Fortunately, some manufacturers now understand this reason, began to hike the road of neutral research and development. Why TV direct sales company can find so many gimmicks it? The ecology of these gimmicks in the end what is it? We got a few recent popular mobile TV direct sales, the ad talks about
◇ Qiao Xing 8988
analysis: Seven Star Shopping promotional video because this production parameters and its website have greater access to nominal parameters. For example, the video mentioned the machine has 2.4-inch screen, yet the site says only 1.8 inches. Video that has 3 million telephone writing, can in fact only 1,000. This machine namely also accustom in mobile phone MTK piece solution, the use of two GPRS baseband chips that support two GSM cards. This production 2 annuals antecedent to arise ashore the market, and immediately the latest products can make CDMA 1 X and GPRS EDGE cards online standby. The function of this machine is very easy, nothing more than 2 million ordinary lens camera, multimedia player and browsing and so on. Qiao Xing interface dual card twin standby mobile phone with most of the MTK program as naught fashionable.
◇ Green Business navigation standby power M98 King
analysis: Seven Star Shopping on the introduction of green power M98 is very ambiguous. Let me start with a 1.3 million pixel high-definition camera, joined instantly below 30 million pixel built-in VGA camera. In fact this machine uses a MTK6226 platform can only support 30 million pixel camera. M98's biggest selling point is GPS navigation. Kay Rucker is used in navigation software. Green power they demand, cost tens of millions of United Kay Rucker developed navigation system. Kay Rucker actually Kay Rucker own navigation software is amplified, can be installed in a kind of mobile phones and PDA, and green power ware? Green power is nothing more than an integrated GPS chip and installed a set of Kay Rucker map to call yourself a cost of tens of millions? Moreover, along to our tests, GPS navigation is a very cost electricity process, integrated GPS-enabled mobile phone, open the GPS will dramatically abbreviate the standby time after, how about 30 days of standby king? M98 support for home cinema features, nothing more than another common, but the MP3, MP4, WMA audio and video multimedia playback, these features are cheap MTK6226 chipset default function. With a 18mm super noisy spokesman, according to our tests, the speaker sound quality is very poor, sound a little larger on the cilia splitting, very uncomfortable.
◇ Jin L6
analysis: If the Jin L6 and Nokia N95 slider pluck together, from a distance you will not acknowledge out who is wrong. Jin is always sage to learn from the creativity of top industrial design. Wang Jin voice is exactly like the one Motorola And even more surprising is that this third edition of L6 with Nokia Symbian S60 interface is borrowed, the icon is almost exactly the same. Unfortunately, the hideous bottom of the screen 5 prove that this is still a small contact is a program based on the ordinary mobile phone MTK. Domestic plant to establish the six-color concept has been ratified mercilessly, Jin still do not care, it can even do not care about the 3 RGB color channels only scientific facts, bold color to build a six-screen cell phone notion. Unfortunately, in this earth there is no LCD plate factory to establish a six-color announced the LCD panel.
◇ ten long double-G mobile phone
analysis: the world's premier it? If it is the world's first, then this paper's Qiao Xing dual network dual standby, what is it? Four small contacts bottom of the screen once repeatedly testified that it is still based on MTK solution. So, nothing to say. The so-called penmanship PDA, MP3/MP4 video release, 30 million pixel camera MTK are mutual features could not be more ordinary. Thus the products normal extreme black mobile phone market fewer than 600 yuan, fewer than 1,000 yuan parallel machine, and this stuff is really sold to 1990 yuan is huge, it is difficult to accept.
● , the shopping adviser said Miss product origin is not clear, and even asked did not answer.
TV shopping in the phone portrayal seems very vocational. According to May 2007 on the TV shopping to purchase a phone survey showed that 61.81 percent of those surveyed said they would not at path of TV shopping purchase mobile phones, and 38.19% of readers surveyed said they would buy a cell phone by this access.
Reporter Experience: request a return to experience is when the end it passed
products: Green Power GTM92 phone
experience goals: how to successfully return
return reason: there is no cell phone battery with five days electricity, the first suspect a problem
reporter phone call 4006706712 Seven television shopping service, once opened up.
Reporter: I fair bought the green power of mobile phone battery does not take 66 days, only with 5 days, I suspect the device is a problem, apply a return.
Seven: Please provide the phone when you purchase left name and contact phone number.
Reporter: This is a gift from a friend, do not know the phone is. But I have your invoice.
Seven: I am apologetic that we can not validation that your phone is purchased from us,
wilson k, can not provide services.
(invoices ambition not work? receipt service the most momentous certify is not it?) helpless, the press printed on the box via the mobile phone make, use search engines to find the plant site, and finally saw the company's 800 free Tel. Tips are on the phone the first cry, the second ringing cry automatically behind 1 minute wreck, the third call was eventually connected.
Reporter: I just bought a green power mobile phones, the battery does not take 66 days, regardless of Seven Star TV shopping, you can give back that?
Green Power: Our 66 hours standby is out of the country the results of laboratory tests is not inserted in the SIM card, without backlight lights, and not under anybody operating conditions tested. If you elect to play more than a dozen calls a day, it can be used more than 20 days.
Reporter: What do you have such a promotion is not suspected of deceit?
Green Power: ads are distributors do the details of the characteristic message we are not very understanding. If you have questions, can contact the dealer.
(after the green appear to coerce the staff engaged, up to half a minute did not answer a reporter then asked other questions, the reporter had to hang up the phone, return to this try failed.)
◎ behind a shipment, gnaw on so hard?
regardless of which consumers are not willing to buy their own asset and look forward to the I'll say.; no matter what business, but also do not ambition to sell their own asset to be returned. If a traditional shop, This is not the problem, but on the television shopping, a problem.
◆ Question 1: return invoice to find problems?
This is a lot of TV shopping companies to accentuate return conditions. Seemingly TV shopping is now the hottest commodity in nothing more than jewelry and cell phones - users do not all understand jewelry identification and digital product testing to our first time to identify problems and return is a bit too difficult for us?
◆ Question 2: Only place to buy be accepted before?
be a big sale this inconvenience. For example, seven shopping to do direct marketing on television, the website also has direct sales platform. A direct purchase of products through television consumer marketing platform is on the site can not get any after-sales service. Seven Star Shopping site I see a lot of after-sales service requests services bbs, have been politely acquainted the superintendent, not by the network users can purchase the service television direct dial telephone. Imagine: If you bought something through the TV direct sales, found a problem away for service, the neatness of the sales store tells you, because your product is hit TV shopping to buy the phone, so only the phone before playing TV shopping acceptance - this is the plea?
◆ Question 3: out of the question, who identified be thought?
use, who is in charge? Consumers Association Tip us: fault identification can be carried out by the manufacturers, but if consumers do not recognize the results of the identification of manufacturers, you can find third-party accreditation bodies were identified. Failure to identify in terms of mobile phone, you can choose a more authoritative third-party citizen accreditation bodies
● Direct Digital TV fishing show, the cost of a ticket left
phone only forty-five hundred dollars, several hundred thousand dollars per month to support the direct costs of television, high-priced sales can only choose profiteering. And their last outcome, only one vote went fishing.
affair friends I said.
The. But by the time on television without a digital product sales, TV shopping enterprise in common did not defiance to attempt. and we contacted the company to do that time is not too long, not many product categories, so Take what we tried it , did not expect one instant kick. not only drives the store's sales channels, but also let the mark become a family name. This is what we did not expect.
◎ sell a store selling television
sit there straight to 9 the number of fingers the number of sales in recent years been on TV quite a few buses of digital products. Aiptek Netease took the earliest, emulated by celebrities electronic glossary, and then effortless to memorize digital knowledge machine, then afterward GUIDEC. In 2006, the TV lit digital camera fhardly everme time, and in 2007, TV direct sales of the hot specks into the phone. time, by the time the product is not wrong, the general television channels and store channels can be attained than 1:9 or even 2:8. do not do this, there is no way to bear the direct costs of television. secret.
ideal. According to the survey, there was a bombard at the sales of digital learning machine is only 1:11. that is, store sales of 11 elements to sell a television station. If the manufacturers of products and channels with the ground is not good, it is difficult to money. unless the cost is very low, some of these digital products in the same year is not unusual.
◎ purchase price of a huge price gap among the lack of standards in accordance with shooting commercials
400 to 600 per month. Jiangsu TV per minute dictate for the present 3,800 yuan, 2,800 yuan in Chongqing TV, Yunnan TV is 2400 yuan. National mean price of 2700 yuan. Under this offer, we'll Counting account. The notable According to statistics, the total per night Hou 3 to selling products, each 10-minute show, the total price of 80,000 yuan up or down. If manufacturers in the country among a time of 10 TV commercials scampering, it is not a small fare.
1 / 5. For example, breast Po Polly banned products, the buy price was 15 yuan, 99 yuan TV straight sales inquiring price. so many examples. is such big profits, making numerous small companies lack aisles to cache a large amount of profit of money. In addition, both the diet drugs tablets, or digital products, the API was refined than the more mercantile advertising. So, the content of these videos how to agree in arranging is out? Sales.
◎ homogenization of digital products go fishing, one vote
is a homogeneous product. that is, besides those who see differ, essentially the same interior function,
Nike free shoes, and the lack of innovative products. such products in television direct marketing to sell there is no hereafter, and consumers are very difficult to accept. Deng Rin expressed their views.
Indeed, Take the current peppery mobile phone screen, the extensive majority of products are based on the MTK program. On the extravaganza and specifics of these products, the topic has been said earlier is very clear. Most of the products stripped off coat, the basic is the same object. And most of the product's features, can be found in the current market, a large number of copies, and the current overall picture is not good TV direct sales, it is difficult to amplify sales.
with 15 seconds or 30-second commercials that clear, so 10-to-minute television commercials direct sale will play a catalytic character. But, at last, is to promote manner of sales data from the past can be watched, television channels and store channels large gap, expected sales of the main television channels, as simply unrealistic. In addition to housing and not the same shape, which is the same thing. such products are difficult to shoot videos. already penniless function, but also no selling point, of course, made a 10-minute membrane to take some thought. and such products are difficult to affect alike products on the market. Stanley Ho, general manager of South China and Nokia also said that a similar strategic outlooks, he thinks of TV shopping functionality for a detailed description of the products needed, meantime Nokia's huge market share and brand appeal to aid it do not absence TV shopping sales.
Therefore, those with MTK solution itself has no differential advantage of the phone who dare enter the field of TV direct sales, in addition to some companies to take advantage of this tool began the brand, the store channel power, the more The cost is lofty prices hit profits plan. Imagine, a cost of four or 5 hundred dollars, the price does not exceed the natural channels value of mobile phones, on TV packed to be sold for 1,800 yuan. If the information is properly handled, can get TV direct sales cost and profit balance, and even scatter by the equivalent of three to quadruple the cost of making higher profits. For the homogenization of the mobile phone manufacturers, go fishing, one poll may be more naturalistic!
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