Baidu Product Manager Quest needs to grasp and co

Author: Wan Wei-ya
Editor's note: Internet companies in China, Baidu's products have always been praised. Especially its search engine peripherals, such as Wikipedia, to know, paste it and a series of products. In many experienced Internet users and experts in the eyes, these products should be the standard search engine. But in the end is what makes Baidu to plan and design so many good products, why his competitors in these areas simply can not compete with? We invite personally Baidu's product manager for our mystery.

any product, must sort out the product analysis and decision-making ideas,[ Emotion literature ] thirty -compliance unfinished woman - my love and my drea, we must first figure out what is the product. The product's core values, is the ultimate user of the product esoteric. For example, military coats and are used to wearing bikini, but the core values ​​of the former is cold, whose core value is ######y. Although changing mobile phone, but the core values ​​of voice communication, so if the call quality is not possible, then this phone and then show off cool,Running with Coach Honea, user will be discarded.
Internet products the same way. Many products may look the same, but if you dig deep, then why should the user? The most fundamental benefit of that? The answer is very very different. For example, one is Baidu, another assumption is that online shopping site difficult Q & A platform, the product form is similar, but the essence is entirely different. Former's core values ​​is This essential difference has led to many of the points and details on the differences in product decisions.
so the analysis of a product before, the most important issue is to figure out why users use this product, it gives users the benefits of what is most fundamental.
To answer the question, is not easy, many failed products in the beginning is no reason to use it to figure out the user, behind the doomed failure. In the product development front,dr. dre studio headphones, the product search engine Baidu first person to answer this question.
Baidu product decision-making principles
search engine product products sector in the recruitment staff, candidates, especially on the Internet often passionate students to actively throw their own ideas, but without careful analysis of why do it? Should or should not do?
the outside world has often been to raise some questions, why Baidu do not do this product? Why Baidu not do that product?
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The first is demand-driven. Whether the customer needs or user requirements, the final analysis the demand. First there is a demand before we take any action. To borrow a classic story, there are two people to the island to sell shoes on the open market, followed by a back boss said: , we have not shoes.
Secondly, to effectively meet demand,Ultra-detailed steps to drive, we or without advantage. User experience is a complete process for the needs of the user's ultimate satisfaction is the real value.
This video is not much help, so there was no intervention; a later stage, since the rise of professional video-sharing site, user video experience has been great improvement, and the resources of many, from the user can easily search for keywords found in a large number of video search demand, Baidu's strengths in the search to find the video for more and better user convenience, and the search for solutions to common Web search and video search can not fully meet the specific needs, so the timing of the birth of the video search to. Follow-up through product design, product development, as a large number of users use search product is the natural thing.
Finally, to comply with Baidu
mission, focused on search, enhance the company's core competencies in order to maintain vitality, and promote the development of more far-reaching search. Now we see that Baidu Web Search, MP3 search, image search, know that, paste it,justin bieber beats, Wikipedia, etc. Each product has a huge user base, and related to each other and promote each other - this is no accident, nor is Baidu In order to integrate the product and do the integration, but their birth is precisely in order to effectively meet customer needs, they themselves constitute the overall framework of the search engine, Baidu is the core product competitive advantage.
product innovation ideas
Why innovation? Li said that Products and Technology of innovation every day during the attempt, but the new technology, new features, new concepts are just tools or instruments, product design is more concerned about the
Baidu product system is a major innovation in the search community, Baidu Post Bar, know,Sauce Beef practice Daquan (20 species), Wikipedia, space, building a complete community search system, we look back on line then paste it home was: Internet on the information, and information on the brain compared to just drop in the ocean - Baidu in the past few years, experience has shown that, similar to paste it so the search community model, in the people's tacit knowledge into explicit knowledge, and to enhance search engine's core value, is extremely successful. So, paste it is a great innovation, in terms of the relative world is unique, and paste it represents the search for community patterns of product innovation and relentless practice and exploration, Baidu is the search field to make an outstanding contribution to innovation.
Some people think that things turned out is innovation, innovation is the only thing to reinvent the wheel, but do not overlook the fact that some innovation is the crucial, as a driving progress in the field.
example, in the image search area, many people will feel in an attempt to search maps, color selection, face recognition technology, these recognize new look, that only provides such functionality is innovation. Products in Baidu's image search group, the early almost every new colleagues for these services curiosity, but after a period of user behavior analysis and reflection, in order to understand the use of filtering is not necessarily an effective solution to the problem of the best user method, application of user needs identification technology, image identification technology to optimize the search results sorted, the user need images directly arranged in front of the user, which is an important
product right decisions
product manager or product designer's responsibility is to ensure the success of products, from product to product decisions can meet the expected completion of development on the line, of course, is crucial in the early needs to answer why the do and make a product look like.
product people in the grasp of product decisions based on the principle, to have the insight to make the right judgments, have to have the two necessary conditions.
First, he is the product of loyal users. Baidu every product sector colleagues on the passion and interest in Internet applications, take the initiative to become a relevant product areas most skilled front-line users, with a real purpose, and users can stand together, not with a look at the angle of inspection , the latter often see the game better, can not discern the real needs. Paste products such as bar staff in the student forum is not a ################ diver is well-known man of the Forum; Web search for a certain product people search engine enthusiasts, keen to enter before the Baidu search engine find all kinds of magical effect.
Second, he must be able to stand the perspective of most ordinary users to think about the problem. Baidu product departments do not require any professional background, technical background, as long as you can accurately grasp and respect for common user experience, at this point the requirements of almost demanding. You can not because you know all kinds of search techniques, and expect ordinary users like you. When the design is frequently used functions, such thinking is rejected:
course, the search engine as the entry point of access to information, bringing together the tens of thousands of users needs and habits,Just Beats Studio Purple, Baidu staff more products through direct data to analyze user behavior, they are concentrated from the search request found product issues and product demands. This is one of the magic weapon.
many do not understand Internet products work asked: research, research method is very easy to think of the survey. But in fact, product design and improved many aspects you can not by directly asking the user to get the answer you want, just like you can not by directly asking the user each time what is needed to guide the search more accurate search results. In fact, the actual user's actions have actually told the product people, more than his own right, but true. When the Internet products group of users reaches a certain size, their behavior data with statistical significance, than the pure conduct market research more reliable and direct, that is a very valuable asset.
For example, our analysis of the data through user behavior, user behavior found in Web search and image search user behavior is different: most of Web search users with specific goals, we help users quickly find what he wants piece to complete the search results, such as certain versions of the software download; and image search a large proportion of users is no specific target, he wanted to enjoy a group of image search results, such as a tourist city. This time, for each image search results must all click to open a new window meet the continuous browsing experience, so we turn on the search results has been improved on the model, there is also a large amount of data analysis to determine what kind of model for total receipts of all users is greatest.