Scully in one interview that Steve Jobs talked almost the success of the 12 principles: ,
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1. beautiful design
Scully said that he and Steve Jobs like a pretty design,
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2. user experience
Jobs will all think such a problem that the production consumer experience is? End-user experience is a system, but likewise with product fabrication, supply chain,
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3. no group dispute
Jobs said: that, to show to others a calculator will not aid to explain the computer work, because the span is too massive.
4. Perfectionist
Jobs that every step must be done, all asset he was methodical, and quite careful. Steve Jobs is actually a perfectionist.
5. forward-looking
Jobs believes that computers will transform buyer products. In the early 1980s, this is a startling idea, because when people think that only a small morsel private computer mainframe. This is IBM's view. Others trust that the personal computer may be alike to the game, because there were several games obtainable. But Jobs's view is completely differ,
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6. minimization
Jobs was uncommon in that path, he considered the maximum essential decision is not what you should do something, but what you should not do someone. He advocates a minimum. Steve Jobs always cut some of the elements, so that products encounter the maximum easy level. Of course, Steve Jobs is not about products simplistic, he is only to simplify the complicated system.
7. recruit the best talent
Jobs can always find the best and brightest. He has leadership qualities, capable to attract others to join his team. In adding, he has no real product in the case that people adopt his views. Steve Jobs always to approach out to those in his opinion, the best talent in a field. He is always personally responsible for their own team of recruitment, prefer than working to recruit others to do.
8. complete details
Jobs
a philosophy of He was always individually contained in advertising, design and everything.
9. to nourish a smaller scale
Steve Jobs does no favor big companies, big companies he believes namely full of bureaucracy, absence of efficiency. He ambition be these companies shrieked Jobs used apt meditation, Mac crew members ought no be more than 100 human, so if somebody ambitions to join, then something must depart. Jobs said: I like to go have way to all entities.
10. reject poor work
Schooley believes that Apple is like an artist's studio, and Steve Jobs is a proficient craftsman. Steve Jobs shows an engineer who has just written to the software code, and Jobs in the explorer behind it said: So Apple's workers are always able to complete some of their original work that can not be completed.
11. good taste
Steve Jobs and Bill Gates (Bill Gates), who's a important difference is that Steve Jobs has a agreeable savor. Gates, who is always concerned about those who tin occupy the mart of products, the presentation of the product is always to seize the mall. But Jobs not do so, he thought it to be absolute.
12. perspectives from the system
iPod is a good example to show Steve Jobs aboard the user experience, as well for the concern of the entire end to end system. Jobs are always concerned about the end to end system, he is not a designer, but a good system thinkers. This is infrequent in additional companies, they only want to do their chapter to do that, and outsource the repose
Former CEO Steve Jobs ashore Apple's 12 principles
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