REEBOK HISTORY
Reebok's United Kingdom-based ancestor company was founded for one of the best reasons possible: athletes wanted to run faster. So,
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In 1958, two of the founder's grandsons started a companion company that came to be known as Reebok,
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Reebok shoes at an international trade show. He negotiated for the North American distribution license and introduced three running shoes in the U.S. that year. At $60, they were the most expensive running shoes on the market.
By 1981,
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In the midst of surging sales in 1985,
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Creating innovative products that generate excitement in the marketplace has been a central corporate strategy ever since Reebok introduced the Freestyle. In the late 1980s,
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In 1992,
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In the late 1990s,
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Reebok History
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