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scalable: [sca] scalable refers to your ease and versatility of increasing the output of a offered merchandise, or even the attain of a medium (marginal expense of growing output or achieve). the price of increasing output (the achieve of a medium) by 1 unit. if this really is insignificant (or zero!) then the product/medium is very scalable. the net and digital merchandise are highly scalable.
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search engine: [sea] research engines are web websites which might be created to allow you to research across the world wide web. research engines really are a sort of infomediary. google is now evidently the most popular search engine. it trumped altavista as a result of far better results determined by its pagerank algorithm. yahoo! is really a distant 2nd. amazon's a9 lookup motor is emerging as an exciting alternative. among its capabilities, it takes into consideration a user's previous investigation behaviour in an try and personalize the research.
search engines count on web designers to submit their pages to your motor, and on the spider that crawls the net to recognize new sites. investigation motor optimization is starting to become a critical web marketing and advertising activity.
search is amongst the hottest acitivities around the world wide web for internet surfers. it is 2nd only to e-mail, 90% of internet end users executing searches. us usage has grown 55% from 2004 to 2005.
search engines are an more and more well-known supply of promoting room. because folks are employing lookup engines to look for out data and go elsewhere within the internet, this matches with hypertext commercials. emerging lookup motor marketing packages incorporate google adwords and yahoo! / overture (which was goto.com the pioneer of ppc investigation motor advertising and marketing). they are ppc promoting applications that host text ads.
conventional research engines offer benefits based on the relevancy in the web site to the key phrases searched. blog site entries may also look amid the outcomes in the standard investigation engines, nonetheless you can find weblog investigation engines that only research the blogosphere. these lookup engines base their output on time. one of the most recent entry published, that includes the key phrase, is thus the primary entry returned. key website engines include technorati, google blog research and feedster.
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search motor marketing and advertising (sem): [searm] sem comprises search engine optimization and lookup engine advertising. research motor promoting, in its latest model, generally employs text-based ads the marketer bids on according to the keywords and phrases the marketer wants to affiliate with all the advertisement (contextual advertising and marketing). the organization model is often ppc. goto.com pioneered the ppc design for lookup engine marketing. goto.com was bought by overture which was ultimately obtained by yahoo! google's google adwords will be the primary competitor. the two these networks offer commercials for other web sites.
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search motor optimization (search engine optimisation): [searo] seo refers to your artwork of creating a web-site for better listings in lookup engines. this consists of making sure you've the suitable keywords inside the entire body text of the internet site, inside the title tag along with the meta tags. google's pagerank algorithm also rewards internet sites which have inbound backlinks, and also considers the anchor text of the inbound hyperlinks. investigation engines also reward web sites with new subject material. often current blogs consequently serve being a good search engine optimization instrument.
seo has spawned a number of spamming attempts,Tiffany Charm Bracelets, which involves link spam (generating inbound links) a subset of spamdexing.
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semantic internet: [sem] the semantic net is really a reference for the attempts to apply machine-readable which means for the world wide web. the web's that means is generally created to get recognized by human's, html is mostly used for visual presentation. including which means for machines can make searching the web for suitable material a lot more accessible. an early example of adding meaning, making use of html, are classified as the use of meta tags. tags (technorati tags) are actually staying utilized in the blogosphere to help you far better categorize blog postings.
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(net) server: [ser] the server refers to your host in the information about the world wide web. a software program that runs on the server facet is utilised to handle the data about the server. this really is in contrast towards the client-side, which refers towards the consumer interface with the information (net).
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server-side scripting: [serv] server-side scripting allows internet designers to current dynamic content material, which is useful for personalization. php, .asp and javascript are popular scripting languages. they enable for material for being drawn from databases, which might be also dependent about the customer cookie file. amazon is really a common example of this type of method.
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shopping cart abandonment: [shop] shopping cart abandonment refers towards the loss of a client who is heading from the check-out method of an internet transaction. some stats advise that this will be as large as 75%. it really is principally induced by very poor usability of the internet site and also the check-out approach (as well time consuming, too many clicks), and concealed shipping charges.
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shopping cart technological innovation: [sho] purchasing cart technologies offers turnkey answers for e-tail internet sites. these solutions include world wide web website connectivity which has a product database, capability for consumers to "store" buy intent ahead of the ultimate transaction (this needs interaction along with your cookie file) and payment processing.
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signature file: [sig] the signature file (also called the .sig file) is really a file that could be incorporated into your e-mail such that every time you send an e-mail, the file is connected with the bottom. this could be regarded as a substitute for the letterhead of your firm. it need to incorporate your get in touch with info, and ought to be no more time than 4 lines (according to netiquette). it really is deemed poor netiquette to make a signature file that's higher than the length with the e-mail message!!
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silicon valley: [sil] silicon valley refers to your region of northern california which serves as being a hotbed for entrepreneurship. hewlett packard basically served since the catalyst for this area, while in the 1930s. it's the residence for many notable high-tech companies, a serious part in the venture funds local community and stanford university. due to the symbiotic relationships in between entrepreneurship, enterprise funds and stanford college, a sturdy ecosystem has developed.
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skype: [skype] skype.com; wikipedia; archive
smart card: [sma] smart card refers into a card that features an imbedded chip that can keep data. because sensible cards can shop data, they're able to be used in transactions that enable the buyer to stay anonymous (knowledge storage using the consumer, not the organization) which can be a crucial benefit for all those concerned with their privacy. sensible cards haven't achieved entire adoption at this point, (greater rate of adoption in europe as opposed to u.s.) the wise card alliance is definitely an alliance of sector leaders working for the popular acceptance of wise card technologies.
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sms: [sms] sms refers towards the standard adopted for text messaging by means of a cellphone. this permits men and women on separate networks to send text messages across networks. sms nutritional supplements expectations being formulated for m-commerce.
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source code: [sou] the resource code refers to the programming code that is composed to create the plan, oftentimes it is compiled ahead of it's operate, as a result unviewable to your conclude person. once the software is compiled, it is readable by a machine, but really difficult for any programmer to understand. all free software package (open up resource) applications are distributed together with the resource code as well as the compiled object code.
one good thing about composing net paperwork is you can see the supply code to the page you're viewing. this allows you to a lot more simply learn html. if you are utilizing net explorer to view this web page, simply click within the edit option at the top of the web page, then pick resource. an identical process functions with firefox.
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spam: [spa] spam may be the term employed for unsolicited e-mail sent by marketers and people who typically have bought an e-mail mailing checklist. the first key web spam in fact occured when two attorney's, canter and siegel, spammed usenet information groups with their green card attorney supply. view eff's canter & siegel green card lottery net. the problem with spam is it may make the communications vehicle, whether the e-mail inbox, the usenet newsgroup, or the web discussion board, useless, as it becomes difficult to recognize excellent information from spam. spam should not be confused with advertising and marketing messages you receive via a permission-based marketing plan, where you've elected to receive data from a company. nevertheless, some businesses are reasonably tricky in terms of how they use the opt-in choice to get clients to give permission (often as one particular in the ultimate steps of the transaction), so whilst permission is granted, the customer's intent to grant permission is not always there.
the following is an exciting overview in the origin in the phrase "spam".
spam can also refer to the notion of spamming a lookup engine. spamdexing refers to each of the means of spamming research engines, link spam refers to creating additional inbound back links into a website to attempt to increase a research motor ranking.
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(net) spider: [spid] a spider (also known as a crawler) is employed by a research engine to identify web pages in order to get cataloged while in the database with the investigation engine (world wide web internet site designers can also submit net pages to become cataloged in a lookup engine). spiders consequently assist search engines to hold up using the evolution of net subject material by crawling from the net searching for new sites. to control spiders in terms of cataloging a world wide web internet site, a designer can include a robots.txt file that instructs a spider to exclude pages that are not for being cataloged.
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spyware: [spy] spyware is computer software downloaded on a laptop or computer that 'spies' on the person and reports consumer bahaviour to some third party and or takes control in the pc. spyware does this without disclosure. adware can sometimes be confused with spyware, but adware operates with total disclosure and could report knowledge to some third party. spyware is definitely an obvious concern for privacy advocates, and is actually a sort of malware.
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stock alternatives: [sto] stock alternatives are alternatives, typically provided to employees, to obtain stock while in the firm at a future date. the value in the selection is established, as a result if the company's stock value rises above the option cost, the owner with the choice is able to consider advantage of the stock increase (latest stock price tag - established stock value). alternatives for that reason function well for high growth firms and are utilized to increase loyalty of early stage employees. they will also be utilised to replace some portion from the salary which helps reduce the company's dollars flow (burn charge). stock possibilities might vest over multiple periods of time. hence a selected amount with the choices become accessible at specific stages.
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standards: [sta] requirements are extremely important in order to set up a strong networked marketplace (a marketplace that relies on connectivity across customers and multiple vendors etc.) if a industry is fragmented with incompatible proprietary standards, it really is not effective in serving all customers and businesses alike. once a standard is established, the marketplace could increase in measurement significantly.
the vcr market is an fascinating example. in the early 1980s, two competing standards were evolving, betamax and vhs. betamax was considered the superior engineering. for two standards to survive in the marketplace, either shoppers would have to purchase two types of devices to view videos, or filmakers would have to release their videos to equally formats. evidently either option is inefficient and creates additional fees towards the industry. vhs, a technological innovation originally marketed by jvc, was in fact licensed to other vendors (alliance forming). this strategy enabled the technological innovation to obtain significant marketshare over a superior technological innovation, but given that betamax was limited to only a single platform, it was not capable to survive. when the tipping stage was arrived at, along with the positive cycle took effect, vhs became the standard, and betamax disappeared (no videos, no vcr, negative cycle!)
standards may be proprietary, owned by one particular company (or a group of businesses), i.e. wintel. expectations can also be open, intended to increase the utility from the marketplace, where organizations then compete within a bigger marketplace. examples of standards setting bodies inside the open format incorporate w3c (evolution of html) and web3d (evolution of the 3d normal). in order to build open up requirements, alliances throughout competing firms want to form. alliance formation is actually a political approach, that requires aspects of game theory.
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sunk costs: [sun] sunk fees refer to costs which might be non-recoverable fixed costs. digital items normally have important sunk expenses (when compared to other fixed fees) in the type of study & development and intellectual property (copyright, patents etc.) for that merchandise. if the products is not successful while in the marketplace, the expenses linked with all the the product development (intellectual residence, labor) cannot be recovered. thus when producing pricing decisions regarding the product within the future, one ought to not factor inside the sunk fees. if a product's expense structure is made up of sunk fees (no other fixed fees) and zero marginal costs then any price tag above zero will contribute for the company's bottom line. other fixed costs, that happen to be not sunk (rent, depreciation on equipment etc.) need to be factored in when making pricing decisions inside the future, considering that they're ongoing costs towards the company. the organization will continue to have to pay these costs within the future, this really is not the scenario for sunk costs.
the development from the netscape browser can be a great instance of a item whose price structure was comprised mostly of sunk costs. regardless of the success of the product in the market, the main parts in the expenses were already expended (item development). this enabled netscape tremendous flexibility as it used its internet internet site to allow consumers to download the product for no cost (truly it was not free, but netscape did not pursue individual shoppers for sales revenue). the only form of value this introduced to netscape was the opportunity costs of lost sales from individuals who downloaded the browser for no cost. these totally free downloads enabled netscape to construct market share speedily, therefore establishing very first mover edge and substantial market leadership (for the short time!)
another instance of a sunk cost could be the price of a seat on an airplane towards the airline. the cost of an airline seat is mainly fixed and sunk (as long as one assumes the flight was heading to take place regardless of whether the seat was sold) having a small portion attributed to variable fees if one considers the food and beverage service. as a result it helps make sense for the airline to develop a pricing structure developed to maximize the revenue with the aircraft during a flight. they are able to do this by changing their pricing dependent within the demand for a particular flight,Tiffany Diamonds How Little Do Users Read (Jakob Nielsen's Alertbox), and by offering additional benefits to their regular flyers (to upgrade etc.) basically, as long because the cost of the seat covers the variable cost from the seat, its revenue will contribute for the bottom line in the airline. this assumes opportunity expenses are not a issue.
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streaming media: [str] streaming media is media that can be played as it is staying downloaded. that is helpful for audio and video around the net as it reduces the inevitable delay involved in downloading large files. streaming media is utilized for live broadcasts via the internet.
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symbiotic relationship: [sym] a symbiotic relationship is really a relationship amongst two entities which is mutually useful for your participants from the relationship. therefore there is really a positive-sum achieve from cooperation. that is a phrase commonly used in biology to explain the relationship amongst two entities that require every single other to survive and prosper. the bumblebee as well as the flower would be an case in point. the bumble bee extracts the flower's pollen for protein and its nectar for energy. the bumblebee, while collecting these sources, inadvertently brushes pollen from one particular flower to another to ensure the flower's reproduction process begins. the bumblebee requirements the flower to survive, the flower desires the bumblebee to survive. they are positive sum relationships. other relationships in biology, especially with respect for the food chain, are not so forgiving, a zero sum relationship. one 'acter' plainly positive aspects through the other (typically consumes the other). in this type of relationship, it is still essential that the two players (as species not individuals) survive, or even the dominant player will lose its food provide, and as a result die. if the foxes kill all of the chickens, the foxes die as they lose their supply of survival. if the predator kills all its prey, the predator will die.
one can see a symbiotic relationship in between enterprise capitalists and business owners. enterprise capitalists require early stage investment opportunities. they're provided by business people. business owners require investment capital to produce their ideas, these are furnished by the venture capital neighborhood. as a result each industries benefit from each and every others' participation, a positive sum game. it's important that every single keeps this in perspective, as if one particular business tried to exert additional pressure (prisoners dilemma!) then within the short expression they could be much better off, but the long expression survival in the relationship can be put at risk if it meant the other player may possibly not survive.
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supply chain: [sup] supply chain refers to your distribution channel of a products, from its sourcing, to its finished excellent status. the price chain comprises the provide chain as well as the distribution channel(s) (finished excellent to client). the supply chain is usually comprised of multiple companies who are increasingly coordinating activities y through extranets.
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switching expenses: [swi] switching charges refer for the notion of the hidden expenses a consumer is faced when switching from one particular products to another while in the marketplace. buyers ought to really try to element in the switching fees when generating buying decisions, because these impact getting decisions they could be faced with within the future (limiting freedom of choice). switching expenses are produced by businesses in order to try to create lock-in.
the airlines have a good understanding of switching fees buyers face, and have developed the frequent flyer plan to raise switching fees and increase loyalty amid their installed-bases. digital products can establish switching expenses in a variety of ways, including consumer interfaces, user training, accumulated knowledge storage that may lead to far better personalization.
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