How much of an impact did Microsoft;s choice to award prizes for search-based video games drive up its search marketshare for that month of June?If you ever put your stock in numbers launched last week by Compete,
Thomas Sabo Bead Bracelet, it would seem like Microsoft;s Reside Search Club was a enormous driver of the substantial surge in Microsoft lookup visitors. Should you rely on recently launched information from ComScore,
Thomas Sabo Style Charms, Microsoft;s gain is often a lot far more modest — although still impressive. Whichever set of information you believe, Microsoft;s lookup share definitely rose in a noticeable way final month.ComScore;s new lookup market share data, launched July 16,
Links Friendship Bracelet, has Microsoft up 2.9 percent in June, with 13.2 percent of all U.S. online searches. (Google had 49.5 percent and Yahoo 25.1 percent with the searches done in June, according to ComScore. Both were down slightly.)Even after adjusting its numbers to remove gains from the Reside Lookup Club, Compete still had Microsoft gaining in search share in June,
Thomas Sabo Collection, with 9.1 percent share. (Compete said if Reside Lookup club searches were included, Microsoft had 13.2 percent share.)Brad Goldberg, General Manager of Microsoft;s Search Business Unit, said Microsoft was upbeat about the latest data.Up until now, “month-to-month, we;ve gained a twentieth of the point here and there,
Thomas Sabo Charms Cheap,” Goldberg said. “But we;ve been experimenting with a variety of (search-related) programs,” including Live Search Club, “and that;s driving the uptick.”Goldberg;s most interesting insight: “We have 30 percent of the searchers out there” willing to try Reside Search. “But we have ten percent of the query share.” Microsoft;s take-away: “We are trying to focus on ways to increase engagement.”