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dark horse mentors advice: be fast, can not go beyond the law of business growth.
text / staff reporter Wang Ji
dark horse faster.
the same industry at the same stage of development of the dark horse, who is faster than the.
However,kids griffey shoes, if the fast blind map, it will become a sick horse, even a dead horse.
Yes. Time is always running,hats wholesale, but the speed of light, the soul, but the pace is always fast, you never go beyond your own, a dark horse will never go beyond the law of business growth.
in this "fast" time, how to grasp the "fast" and "slow" in balance, but also what to avoid "trap Ma Hang"? Three dark horse Instructor: 360 Chairman Zhou, eCapital founder Ran Wang,air griffey max 1 Fresh water, Partner, Matrix Partners, Zhang Ying, sharply, extracted ten "fast price", at the failure of their own theories, warned dark horse can not "only fast theory. " This is a dagger, is spears, pierce magic, reveal the truth. Jogging, a dark horse. Jogging, China.
one, "Only fast is not broken" is not the truth
"martial arts world, only the fast is not broken." Many dark horse to come to the fore, have to look beyond the opponents rapid growth. As everyone knows, this most likely started going astray.
"is not only fast-breaking is not the truth, do not as a rule to learn. is really the dark horse dark horse, came out in unexpected places, but it does not mean you can really succeed, many companies consider fast, the challenge will be even greater . "Zhou warned.
apple fast unhappy? That is not fast. Jobs returned to Apple in 1997, counting from the launch of iPod, has now been 12 years. Apple has a product line, product manager Jobs to do, which is actually slow. Steve Jobs ate numerous losses,cheap la hats, prior to doing a lot of failed attempts, it can not advocate quick success and fast growth. This chicken is a reason, three months is certainly not long into the chicken delicious.
public comment networks suffer for many years, buy out, it is quickly introduced to obtain a larger growth. This opportunity is not to count a person, but to come to that point, and a variety of factors play a role in the results. "Today you Ma, Li, Zhou pick out, say you then to be a PP, then be a thousand degrees, and then make a 720, do you think still have it? Certainly not the so, not because of luck is required to be the dark horse fast, I oppose this view. "
Second, the fast is slow
"fast is slow" is Warren Buffetts theory, BBK founder of luxury Duan Yongping Buffett lunch auction, once "fast is slow (Fast is Slow)" as the username. Most companies are like "fast is fast" philosophy, the consequence is that too much emphasis on techniques of operation, and forget the strategic origin. Some companies are too focused on "fast" means,custom dunks, but moving slowly. 360
Zhou inadvertently slow down, why slow? Because do not understand security. Zhou admitted, "If we are born to do security, bad,nike air diamond turf! Can not do these things become, it is estimated is opened the battle, to do this, do that." Many companies only focus on doing one thing, such as " Where "At first no one better to do tickets, but later became a successful tourism electricity provider. Enterprise is alive, as long as you insist on doing, do it like a biological process, gene changes, and will slowly grow, find new opportunities.
in the Internet field, Zhou is a summary of the law: companies need a three-year exploration period, the second after three years to dig deep to find direction, and then take three years to see if explosive growth. "Tencent three years did not care for you,sb dunk, so just give the Thunder, 360 chance. Qihoo is started from the second half of 2005, this year for six years. Thunder was started in 2003, and to do this year,roger shoes, eight years entrepreneurs have a chance, but we do not expect more than three years of opportunity. "
three fast tactical, slow strategy
Since I can not blindly map "fast", then how to grasp the "speed" of propriety? Ran Wang believes that in todays market environment, the so-called "fast" is the tactical consideration, but "slow" is the strategic, the house in the deep-rooted,griffeys shoes, it is a truly great achievements of the companys foundation.
Zhou agree with this view: in the fast right tactics, such as rapid innovation, rapid product introduction, rapid adjustment to maintain simplified management, but strategically,nike lebron james, can not think fast is fast. "A lot of thinking mind can not move a bit to do, you should be a product of millions of users may have to spend several years, so fast is relative, if we become a large-scale too fast, too fast financing , listing is also fast, hard on the strategic. "He cast enterprises
two results: First, do not boil down, and the second is just over a Kaner, a lot of things on the stroke fell into place. "Its like wine, if you want to quickly spawn Rafi, blending bird could get alcohol, but also against export of a sense of almost, but really have to take time to brew wine, all running out of patience it is easy to problems. "
3721 had a very good chance, if money was melting slowly do, chances become. However, Zhou was running out of patience. "I wanted to fast, the best way is to find someone to support me, Yahoo was extending an olive branch, it has a technology, money, brand, and we thought, that Baidu is not to be armed with play play the same? The end result is that we lost to Baidu, and I figure a few mistakes are fast, so then I summed up: the housing strategy to sink gas, tactics should be fast. "
four great companies are not using the money to drop out
past six months, Zhang Ying was very depressed, because many companies have money to drop in the scale, the pursuit of the market, this game will not last long. "Companies working slowly and deliberately, just give it time, you can see his power."
foam surging this year, the United States, angel investors are basically 10 million dollars, but many of angel investment in China to 1 million dollars. And Shennan Peng Zhou also talked about this topic, two people are feeling. They found that made the last out of business or boil, even if you have a fast development, we can not expect quick success. Such as the recently listed companies, Youku, 360, all networks, they are successful? In fact, just listed it took money, with companies like Facebook can not be compared completely.
"we will not be such a fanatical atmosphere get too optimistic, everything should expect the worst." Zhou reminded, "Business, like people have a life cycle, metabolism, illness and death. As the saying goes, if things very necessary, you can not always go up, VC is not going to contribute to this feeling. "
buy site into a capital war, who is financing more than the ability, we are constantly losses continue to spend money. Zhou said he could not buy to play, because not sure, "the money to these years in order to earn more?" Money can not punched a great business, we want to make the situation a little too pessimistic, more if you melt money, to do a protracted war.
Fifth, the "fast" market, and what can?
company listed in the United States, there are billions of dollars in market value, to use for many years? Zhang Ying judge is seven years. "Anxious that the market, such as network Qin, your market value is always hovering 3-400000000 U.S. dollars, they do not concern you, not the volume you come up with integrity, even if lost, then what?"
Ran Wang said more directly: "You are not the right time in the market, the final effect is to spend money to buy a listed companys name, other non-listed companies with no difference. good companies have their own development path , is grinding out. "
Zhou made two points: first, not to evaluate how much financing the companys good or bad; second, not to the market capitalization to evaluate the companys good or bad.
three instructors agree: If it is listed on the market to do put together, do the packaging, the ultimate is to go wrong. Whether domestic or foreign, listed are only a means, wait until you sell the stock that day, the stock is still strong, and this makes sense. If you are not listed when I wanted to listing on the city wanted to market, sooner or later go wrong. Every day thinking about their own business, no packaging, it will be listed soon.
six, get rid of the illusion of success
when the number of users is growing, more and more good-looking digital book, you will feel successful? To be alert! This may be just your illusion.
why "the illusion of success"? Ran Wang will be attributed to two things: First, the number of users increase, the number of users but not all growth is real growth, not all growth is sustainable; the second is too much emphasis on the unique nature of the Internet, while ignoring The basic business logic and basic features. This is most obvious in e-commerce industry, many companies at the expense of gross margin to be developed, which violates the most basic business law.
around us "illusion" Who are you? Zhou warned Chao, microblogging big risk is "the illusion of success", which is the dark horse and VC should be noted. "When people around you are using a thing, this thing covering it? In fact not, because we have contact with people who are selective." Happy network to do "stolen food" when we all feel that this very popular, and Tencent do "stolen food" just so people know what China is "stealing food." Sina microblogging is a high-end social media, Tencent is now encircling the cities from the countryside, you can not cross the cordon Tencent? This is a big problem.
seven successful companies are boiled out
What is the normal rate of business growth? 300 million, 800 million, 10 million. That this year 3 million, 2 billion next year, you believe that? "It was a very small number of industries, very few time points, by means of a very special, not universal." Ran Wang nose of the so-called high growth. Zhang Ying
better cast the company are also boiled for a long time. Century Internet boil more than 10 years after the market but also is listed seventy-eight billion. Two years may not live off the market, the business model to get a clear idea slowly, live customers want to buy Baidu, Zhang Ying refused.
dark horse Do not expect particularly rapid growth, good companies are boiled out. Zhou combed again giants of the age: "Today, Baidu,low dunk, Tencent, Ali have done a few years? Tencent in 1998, Ali almost 1999, Baidu is actually 1999. Mr. Chen first to do animation, but also in 1999. This is the first batch of Internet entrepreneurs, coupled with the three major portals, this year is 12 years of aging where the customer is not a new entrepreneur, he went excellent from the date it was 2000. all network Chen Zhou, From then do Chinaren date is 1998. Kai-fu Lee to do innovative workshops, but also for many years at Apple, Microsoft, Google and the accumulation time is coming and if so we count on the balance, there is no quick success. "
eight, purely a technology and products, business will become increasingly difficult
Chinas business environment is not the same with the United States. American companies small businesses do not stare so tight, but some of Chinas large enterprises themselves insecure, often to see who plunder of innovation. Zhou estimate of the situation is not optimistic, "Today is Tencent accelerated response speed, but not everyones growth accelerated, the growth rate of SMEs did not think too fast. After the start-up companies, especially the purely technical and product innovation company the road will become increasingly difficult to walk. "
stand point of view of historical materialism, an industry can not long be a monopoly, always superseding the Yangtze River, will the metabolism. Zhou feeling, the Internet is now the United States into a real fast era, Google have met great challenges, but Chinas IT industry, the Internet has not to this extent. "Baidu, Tencent such enterprises to master the flow, control the user, not so fast fading, so now we have to prepare yourself mentally and a long, uphill battle, you should always beware of these giants are locked in, they have long been beat. "
nine, to use three years to take root
after "3Q war" baptism, Zhou feel terrible Tencent is striking. "This move is very powerful, because China is still the user traffic is king and you will drink Starbucks coffee, Starbucks, but you will not eat the cake, because you have a taste for ordinary users is not the case, the average user is very important channel You give me what Im going to anything, so stop Tencent bundled, this striking very powerful. "
Therefore, the dark horse if low-key, or to keep a low profile. "A lot of entrepreneurs, not dry thing, you do it slightly hard to Sina interviews, these little things for you to increase the role of users are not the only consequence is to let you be the major companys investment department, Strategic Analysis Division to the eye in fact Facebook is successful, that is,nike air griffey max gd ii, when we did not just come out to see them, so low-key is still very important. "
Zhou suggested that the dark horse must give yourself a period of three years in the three years to take root. "When people want to kill you, you have to take root, have their own brands. Technology used to catch other peoples things over, and the user really is a huge difference in the accumulation of things. Google trying to use technology to solve human issue, which is not a solution,dunk hi, which is rapidly growing inside of a misunderstanding. "
ten, do everything, anything to do it
many entrepreneurs are their own pressure to the pursuit of quick success, this time in the investors see the most obvious. Ran Wang vividly to 90% of the business plan compared to the "hockey sticks", that the general growth in the past couple of years, but next year will soon grow rapidly. "This is everyones understanding of the game: If I am not a hockey sticks, then growth will lag behind others in the capital market can not get someone on the valuation, it will lose to someone else."
Thus, the expansion front, the bigger and stronger on a matter of course. Zhou year to eat this loss. 3721, when he did, two rounds of financing have won $ 20 million, the team are the Yahoo,air griffey max 1, Sina, Sohu out,mlb caps, but why did not succeed? He was made a aggregation portal, five or six vertical search, a buy site 51City, a B2B called "China Suppliers", the acquisition of an SP to enter the wireless. In addition to these five operations, he incidentally made a 360.
"I did go hand in hand, for a year and a half spent almost $ 20 million, which almost can not be realized, because the front is too long." Zhou summed up the lessons of the year, "This is the same as with children, You then cattle, they have pregnant 10 months before they can come out. "
pregnant woman, be born, is the dark horse for the Ten Commandments.