Apparel shopping guide customers into the shop to see immediately behind you enter the reception? This is what we do end clothing shop has been concerned about. We likewise have such sensibilities, when we as a consumer's identity afterward entering the shop, we wish to store the shopping lead is variety of how it ought be?
First, let's see at what the customer's shopping signal?
1, clear signals of shopping: the touch of clothing, look at prices, look at the brand, directly asked what color to obtain the front of the mirror control
2, the shopping is not apparent signal: linger in an item on the line of sight, in a region repeated contacts, and friends argue the clothing to discern if their shopping menu
therefore, should pay attention to the customer shopping signal Purchasing Guide
1, expression Shopping signal: revealing the joy of gratitude, including Italy, thoughtful, serious expression, etc.
2, language shopping signals: including asking prices, materials or to be friendly shopping guide
3, the signal shopping behavior: including a longer time to carefully look at the product, touch the product, when the line of sight from the product who transferred to the shopping guide, looked nigh, and shopping guide stare
and as a shopping guide, common operations are wrong:
1, followed by type: Guests entered the store, shopping guide on the tracking behind.
2, illumination type: Guests entered the store, shopping guide as a bandit, eyes nailed on the guest's every move.
punt shriek, do not immediately stand on the customer side alternatively backward him, should let the customer feel free to browse, to give them a free choice of time and space, pay attention to customers in the proximity, inspected through the eyes, ears to listen, jaws, inquire additional ways to find customer needs.
Note: Premature and customer contacts ambition reason indignation led to the visitors the visitors depart your desk. Only by the right time to speak with the guests came up to keep your guests. When guests bring whistles shopping you can salute the guests came up. Because this time it is to help guests when you most need.
bridge principle: selling products and customer demand points
marketing theory: asymmetric information
sell three sections:
one to sell their customers
the following points absence to be done
Purchasing Guide:
1, smiling. Sincere, ravishing
2, compliment customers.
3,
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4, focus on the picture.
5, listening to your customers speak. Customers to adore those who can seriously hear to their outlooks of the Purchasing Guide.
Second, to promote the interests of the customer
fault - features sales
Purchasing Guide must remember: we are not selling products, merely products to the customers' interests - what kind of products to encounter customer needs,
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Purchasing Guide can be divided into 3 levels:
about low-level Purchasing Guide Features;
Purchasing Guide talk
intermediate product benefits;
Advanced Purchasing Guide
point of interest about the product.
Purchasing Guide how to sell to their customers interests?
1, interest categories
product benefits
commerce interests
another interests
2, punctuate selling points
selling points: that the product usage, as well as in devise, extravaganza, quality, cost can best stimulate the desire of some customers to buy, use short sentences straightforward wording.
Points to note: suitability, compatibility, durability, safety, comfort, simplicity, popularity, utility, aesthetics, economic.
3, FABE Selling
F - features,
Womens Lacoste Trainers New, A - generated by the advantages of this trait, B - the advantage of being able to bring the interests of customers, E - Evidence (technical reports, customer letters, news articles, photographs, demonstrations, etc.).
Third, to enhance their products to purchasers
three critical: First, how to introduce products; second is how to effectively determination customer criticisms; third-induced customer turnover.
(a) Product method
1, language detailing
A, storytelling.
B, reference samples
C,
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D, metaphor
E, Franklin argued law.
F, depicts the image of the product benefits
G, ABCD depicted method.
model:
so-called prototype, is by some access the performance of the products, benefits, features exhibited, so that customers have an intuitive comprehending of the product and personal experience.
sales tools
introduce product information, tools, utensils,
Lacoste Arin Patent Trainers, such as customer letters, pictures, photo albums, product promotional matters, brochures, POP, data statistics, mall research reports,
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exclude customer objections
eliminate customer concerns, it will promote its commitment to make up its mind to buy.
1, cautiously arranged in advance.
2,
3, Italy and compensation approximate.
4, the use of manipulation methods.
5, query processing method.
Purchasing Guide must remember
(b) the induction of the customer transaction
1, turnover of the three principles. Purchasing Guide to be able to fulfill more transactions, it is needful to comply with the retinue three principles:
(1) initiative.
(2) letter.
(3) hold.
2, nail the customer's buying signals.
(1) discourse signals
(2) conduct signals
(3) expression signals
3, turnover method
(1) straight apply transaction method.
(2) speculation transaction method.
(3) Select the transaction method.
(4) suggested method.
(5) elimination:
(6) demands action method.
(7) evoked claim method.
(8) final contingency transaction method.
Fourth, promote their services to customers
the end of marketing activities, is the starting of the afterward marketing activities.
nice customer service go to improve customer loyalty.
Purchasing Guide
treatment customer complaints is one momentous service to the customers to sell content, and properly knob customer dissatisfaction, even more than before, believed along customers. Purchasing Guide handling customer complaints to do three things:
1, listen.
2, in a timely manner.
3, thanks