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Old 10-11-2011, 06:23 PM   #1
Adcdfwwxa
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Default 易观:2010q4无线搜索日均pv破20亿 手机阅读用户2.33

2月24日 网易科技 易观国际
易观国际发布的数据显示,2010Q4中国无线搜索市场日均搜索量达到5.08亿,环比增长9.86%,增 长速度相比上季度稍有下滑;无线搜索日均PV突破20亿,环比增长11.9%,日均PV绝对值增长量为2. 2亿。Q4 日均PV量增长率稍有下滑,这点趋势与无线搜索量的增长放缓一样,主要是由于基数放大的原因所致。未来,随 着无线搜索对移动互联网用户的渗透率的进一步提升,以及无线搜索接入方式、输入方式的进一步便利化,预计经 历两个季度左右短暂调整期的中国无线搜索市场将会重新进入快速增长的阶段,sale ugg。预计2011年底,中国无线搜索市场日均搜索量将会突破7亿,日均PV量将突破30亿。

易观数据还显示,2010Q4中国手机阅读市场活跃用户数达2.33亿,环比增长7.03%,同比增长44 .60%。2010 Q4手机阅读用户数继续稳定增长,moncler messina,易观认为原因主要有以下两方面:运营商阅读业务线上线下营销活动增多、内容品类增多;手机阅读客户端厂商 布局系统较为全面。易观预计2011Q1手机阅读用户仍保持相对稳定的增长速度,联通手机阅读业务的加入, 内容平台的不断丰富、新型移动阅读终端销量的增长都会继续促进整体移动阅读市场继续增长。
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