Even though there won;t be any Windows Telephone 7 units for sale currently, Microsoft will likely be sharing on October 11 an early examine the first wave of advertisements the company is organizing to start for that new devices.I;ve incorporated a few stills in the video/TV spots that will be airing in Europe next week and also the U.S. by the finish of October.Microsoft is hoping the ads — designed by Crispin, Porter + Bogusky (the folks behind the Windows 7 ad campaign) — will help Redmond carve out a space in the increasingly crowded smartphone market.“Our job is to disrupt the category,” said David Webster,
Buy Office 2010, Chief Strategy Officer for Microsoft;s Central Marketing Group.“There are lots of advertisements out there from other vendors and carriers,” Webster acknowledged.To attempt to rise above the noise, Microsoft is taking a different tact. Instead of focusing on how much time users can spend downloading apps, playing games on their phones and tinkering with their settings, Microsoft is organizing to highlight the reverse scenario.The goal will likely be to show potential customers that they can spend less time trying to find the information they want on their Windows Phone seven devices,
Windows 7 Home Premium, and get back to “real life” more quickly. Because of the Live Tiles user interface on the phones, Windows Telephone seven users will probably be able to get information faster and without having to intervene manually as much as they do with other smartphones,
Microsoft Office Pro Plus 2007, the Softies plan to argue.“Because we;re hitting reset on the brand and also the company, we needed an alternative point of view,
Office Pro Plus 2010,” Webster told me in an interview by telephone late last week. “We need to show that some stone has been left unturned,
Microsoft Office 2007 Enterprise, some need left unfilled.”When an early version of the Windows Telephone 7/AT&T commercials leaked a couple of weeks back, a number of bloggers and corporation watchers wondered aloud about the wisdom of Microsoft;s decision to build a campaign around the idea of using phones less. Isn;t that the opposite of what vendors and carriers — and many users — seem to want? (Many iPhone and Android telephone users seem to love nothing better than scrolling through their apps when they have a spare minute or two.)Microsoft;s Windows Telephone 7 campaign is aimed primarily at average users, not “enthusiasts.” Microsoft is betting that the “use your telephone less and enjoy life more” message will appeal to the majority of potential Windows Phone 7 customers. The idea is less glorification of technology for technology;s sake will resonate with individuals who;ve had dinners, movies, and walking commutes interrupted by smartphone zombies. (Or sheepishly admit to being among those zombies themselves.)Just as Microsoft and Crispin did (with varying degrees of success), the pair will be launching additional waves of Windows Telephone 7 advertising over time. Future spots, which will air on the Web, Television and in print, will focus on how Windows Telephone 7 devices work and how the gadgets will use “the cloud” for chores like backup, photo storage, lost telephone retrieval and more.But don;t expect any kind of “Windows Phone 7 was my idea” ads, Webster said, though that undercurrent may be there.Microsoft has posted video clip clips of four Windows Phone 7 spots to its Web site. What do you think of Wave 1 of the campaign?
Microsoft Office Pro Plus 2007 Microsoft's goal wi
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