Office Home And Stude/nt Users love fast apps

There is a good article that recaps the recent O’Reilly Velocity 2009 conference on web performance and operations. I particularly liked this quote: Phil Dixon,Office Home And Stude/nt, from Shopzilla,Office 2007 Activation, had the most takeaway statistics about the impact of performance on the bottom line. A year-long performance redesign resulted in a 5 second speed up (from ~7 seconds to ~2 seconds). This resulted in a 25% increase in page views,Windows 7 Enterprise Key, a 7-12% increase in revenue,Office 2007 Professional Key, and a 50% reduction in hardware. This last point shows the win-win of performance improvements,Office Professional Plus 2010 Key, increasing revenue while driving down operating costs. There are probably fewer ways to increase satisfaction from people that use your application than good old block and tackle performance improvements. Here is a help article with lots of useful ideas to explore making your app faster. Do you have success stories of delighting customers by making your app faster? What techniques did you employ? <div