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Following the Zhejiang fire departments for product quality high-grade leather shoes imported from Europe, the Armani, Burberry, Ermenegildo Zegna and other branded apparel in Shanghai was sentenced to failure. Recently, Iger, Wei Shaman and other women's clothing brand has been detected in Guangzhou decomposable aromatic amine carcinogens … … a lot of brand exposure faced by keeping a cheap silhouette, even a "no impact" faint lines.

International brands in China are constantly seen in the recent regulatory "problem products" account, many consumers expressed shock. However, there is dissimilar voice: "brands have such a magnificent reputation of quality problems? Might cloth is made of it?", "So many stars dressing appoint brand, be able to,0 be a problem?", "No color fastness good? bleaching, Distressed, is a neatness, like designer pants deliberately hack out the cavity. "

Shanghai authorities announced list of narrated apparel imports failed more than 20 international brands, but in the last 10 days, only 1 corporation to the consumers through the medium "deep apologize" and agreed to take momentary amounts to carry out the garment correction. Most international brands have opted to stay,0 silent.

Although more international brands will be related to the batch, the description of "problem products" removed the counter, but the reasons for causing quality problems and take remedial measures, no beyond explanation, the staff replied: to await for the headquarters of the inquiry and placard.

Not long ago, a group of Louis Vuitton, Hugo? Boss and other European import brands failed because of quality shoes, to be publicly destroyed in Zhejiang. Related brand leader has said that during their high-grade leather shoes New Year's Day, "sold well in Shanghai, not be affected."

"In the U.S., renowned brands to handle with such incidents, most will take 'cold treatment' manner,0." Shanghai University of Finance and International Business Management of Dean Chenxin Kang said, "The problem is that,air max command, compared to mature markets, top brand in China by too many people's consideration. "

And catching the public path of the second and third lines of differ brands and products, a brand, particularly,0 the top brands are "niche productions", focused above a small part of the special populations. The target earnings of a lot of money, power namely nice and the brand awareness and loyalty very high. More essential, these target clients to select the top brands, not equitable look at in the process, the quality, yet the brand mores, meaning recognition.

Recently, Jiangxi highway departments in the procurement of a 30 million yuan project, explicitly eliminate domestic brands compete. Hefei certain government agencies are likewise requested the government open tender procurement "foreign brand" climate conditioning, Haier,nike air max+ 2010 women's running shoe, Gree and other outstanding domestic brands excluded.

"This reflects a digit of administration divisions, operators and purchasers 'Worship' psychology." Shanghai Commercial Economic Research Center, agent mentor of the Renqi Xiao Zhai said the blind worship of imported brands, alien brands, domestic brands are saw down upon folk and belittling.

Compared with the adult consumer groups, China's famous brand buyers generally will not make much too,0 learn alternatively research, brand expense is still prevailed by physical goods, and the pursuance of the latest and most prevailing. The European and American consumers are usually more focused on the real worth of goods bought, favorite, esteemed experiential consumption.

Ernst & Young report won this conclusion: China's brand-name buyers, the bulk rather to buy among their method and competence, "the most priceless commodity."

"Show off, championship, gave birth to a 'you have I have' consumer behavior." Zhongnan University Dr. Huang Manyu said some students see the students bought a brand MP3, MP4, would must produce their own psychological, did not think the product value. "China's high-density populations, will endow to the brand of blind comparisons of consumption in the wind."

Face scale up eager consumers and the resulting fast expansion of mart size, many international altitude brands and agencies smug. Advertising, additional web, opened a flagship store, even at the spend apt change the brand long-standing perseverance practices. "It's favor Swiss see, and some top brands nearly no advertising, no rotation, only a restricted target as restricted product and afford, rather in the mass consumer teams in the 'unknown'. But apt China, agencies for profit, restless grant more people apt purchase, regardless of location and characteristics, and even willing to take the risk of brand abuse were made. "a watch manufacture practiced said.

Experts pointed out namely domestic consumers unfamiliar foreign brands, in the absence of the brand value and brand based on the research culture of studying, blindly believe that "the moon is forever circular overseas", such a notion ought be changed {first|at at first,0,0}.

"Many domestic enterprises are eyeing the consumer intellect in the foreign registered trademarks, production and marketing of products in China, and then declared that 'this,Men's Air Max 2010, but French goods, a good thing ah'!" Qi Xiao rapid that it is because of international brands one-sided understanding and imitating, buyers often do not distinguish among true and disloyal.

"In truth, both the top brands, or imported products, we need a more peaceful state of mind." Dr. Huang Manyu said, either since,0 of surplus love and affection do not make international brands get,0 build up proud; are not as blindly worship, to the consumer market into a "luxury disease" of problem.
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