Converse Chuck Taylor All-Star shoes have been a staple of American and Canadian society for almost 100 years! In 1917, Marquis M. Converse and the Converse Rubber Shoe company in Malden, Massachusetts, launched the first Converse All Star line. They were instantly popular: inexpensive, easily available, and durable.
Converse's most popular-selling shoe hasn't stayed static over the years, either. The company has collaborated with high-end menswear designer John Varvatos and Comme des Garons for new All Star offerings, sported superhero logos like Superman, gone purple with an ankle strap, added Velcro for the kids' Converse Chuck Taylor All Star shoes, and much more. The All Star shoes have also varied in height
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While Converse shoes were originally popular among athletes, as other shoe companies began to grab their market share, they were seen less and less on the basketball court. However, Converse started to become a fashion statement among celebrities. James Dean was one of the first stars to be seen in a pair of Converse Chuck Taylor All Star shoes. Over the years, numerous celebs have been spotted wearing them: Joey Ramone, Kurt Cobain, and Ben Affleck, just to name a few.
To engage the recipient's interest in your email marketing campaign you can employ one of the following techniques: (a) state a powerful benefit - "xxxxxxx Satisfies Your Need for xxx" (b) pique curiosity - "xxxxxxxx Has Uncovered the Secrets of Success" (c) write your subject line with a news angle - "xxxxxxxx Launches xxxxxxxx For Those Who Want to xxxxxxxxxxx Fast!" (d) offer Immediate Gratification - "With xxxxxxxxxxx, you can start xxxxxxxxxx before the sun goes down tonight"The subject line of your email must be relevant to the body of the message. If you want to annoy people and ensure they never open another email from your marketing campaign, pick an important sounding subject line - eg "Urgent - Re Your Account" for an email that has nothing to do with any account held by the recipient. People do not like to be misled or tricked and will not forgive you if they think you are trying to fool them. Using an irrelevant title to get someone to open an email is tantamount to lying to them.
People will remember this behaviour and might even block all future emails from you. Words such as ": time-sensitive, only 3 days left, powerful, offer about to expire, exclusive, limited, secret" are known to attract attention but should only be used in appropriate circumstances, ie when they relate to the contents of the email.Create an email marketing campaign subject line that doesn't look like hype. This has to be the hardest one of all as it is subjective. What looks like hype to one person will look like a reasonable proposition to another. A perfectly genuine statement will be suspected hype to an overly cynical person. The first thing to do is to avoid anything that you personally think looks like hype. Ask yourself if it would convince you if it turned up in your mailbox or if you would immediately hit the delete button - if you can't even convince yourself, you will be causing a similar reaction in other people.
There are literally hundreds of colours and styles of the Converse Chuck Taylor All Star shoe to choose from. These lightweight-yet-sturdy shoes fit into every lifestyle, and All Stars have stood the test of time from decade to decade. But, they have also been updated and modernized enough to remain in the height of fashion, year after year.
It wasn't until 1921, when Charles "Chuck" Taylor
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