Tidy code? This bloat can be addressed for major browsers, including Chrome, by making a change to the master page. Without the fix, you get this junk as a cookie workaround.
And the poems?
April 11, 2011
We also focus on results, skipping the economic theory stuff.
The question becomes,
First, I think that the data are in line with traffic to some other publishers' Web sites. The information on the Web site is not compelling and, therefore, does not attract the MBA students, job seekers, or competitive intelligence professionals . Penton's financial performance has been lackluster as well, so the Web site is in line with the overall performance of the company.
Yesterday a former publishing executive asked me about my write up about traffic to enterprise search vendors' Web sites. If you want to review those data, read Even the big dogs like Autonomy and Exalead are not pulling at the level of magnetism of some big blogs. Lady Gaga type traffic is just not happening.
Stephen E Arnold, managing director of ArnoldIT.com and this writer's nominal taskmaster, annoyed some of the SEO poobahs in Manhattan on Wednesday, March 30. Now Mr. Arnold is an old goose and has avoided becoming a Thanksgiving dinner for more than six decades. A little roasting in the Big Apple does not trouble the chief goose.
What's the impact of this new world?
The message here is that one story with a fact plucked from somewhere can trigger a surge of articles, links, and clicks. Then the point of origin of the >
That's the message for me. SEO cannot perform this type of information physics. Why am I beating up on search engine optimization charlatans? Indexes like Google's have been corrupted by these outfits. Relevance problems annoy me. At least with crazy information physics activities, the focus is on content no matter how thin, inaccurate, or poorly formed. Honk.
Freebie
Written by Stephen E. Arnold · Filed Under business strategy, news, online (general), search,
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First, Bloomberg ran a story called the online stuff that flows from the old line New York outfits. I live in Kentucky and the day or two old news is pretty much real time for us in Harrod's Creek.
Stephen E Arnold, April 26, 2011
Google does not have any issue with so-called of us, content farmers or not.
I spoke with Mr. Niemi on April 18, 2011. The full text of my interview with him appears below:
Sure, our creative director is enormously talented, truly a genius. But he does not lead the conversation about what we are going to do. The audience does that. The data do that. Once we've done the analysis then the rest of the team leaves him alone to work his magic. He creates content that works; content with intent. If he wins any creative awards he loses his key to the executive washroom.
I spent my career in the ad agency world as the field of digital advertising evolved. This experience lead to my fascination with applying technology tools to the challenges of branding.
Aggressive marketers are always looking for competitive advantages. The pioneers recognize that the current state of search makes any gains temporary until the other guys figure out what you did and copy it. Next generation techniques are of great interest to these people out on the leading edge. Current methods find out where traffic is and then compete to capture it. Semantic techniques go where the traffic is going to be and own it. Ad agencies are figuring out what the early adopters of semantic advertising-our clients-are doing , but the entrepreneurs are a few steps ahead right now. Your content with intent method involves words, tactics, and technology. That's a different bundle to shoulder.
Marketers do recognize that and the standard response can be seen in the rush to roll out social media strategies and mobile apps. These are largely versions of marketing content repurposed for different platforms, hardly an innovative or disruptive approach. It's also unsustainable, as platforms come and go, rise and fall in significance.
SEO Revealed. Exclusive Interview with Peter Niemi
In Hong Kong, the mobile device is the primary means of accessing digital content. What's your view of the mobile revolution?
Give me an example?
There is growing concern about the relevance of search results. There is mixed information about big social search services are becoming. In the Facebook, LinkedIn,
oakley sunglasses cheap, and Twitter world, SEO methods don't work. SEO is like a mechanic who tries to fix a Ford with parts from a washing machine.
The practice of building web sites as marketing tools, online brochures, is dwindling in significance and has been for some time. This is not a short term situation for traditional communication methods. It is a long term trend that is increasing in momentum like a snowball rolling down a hill. Soon enough more than half of web sessions will be conducted from a mobile device, so the traditional web site is only part of the picture.
Whitney Grace, April 6, 2011
Compete reports this:
Written by Stephen E. Arnold · Filed Under business strategy, google, news, SEO | Leave a Comment
Here's an example of the new way to get traffic even though one's reputation as a business expert may pick up some NASCAR dents on the way to the finish line.
What is required is an approach that looks ahead, not back. An approach built for the future, not based on the past. That's what we have created and employ for our clients. That's the beauty of our semantic content and proprietary distribution engine.
Why is Google making changes?
In his debrief, what was interesting was the reluctance of the Manhattan search engine optimization crowd to realize that the game of metatagging, backlink fiddling, and other SEO number of contributing factors. These range from Google's fear of losing online advertising traction to the younger crowd's penchant for asking Facebook giant wood burning stove. (Wood burning stoves frighten the feathered Mr. Arnold.)
However, not everyone is liking the Panda beastie. AccuraCastNews reports was brought to life.
Cynthia Murrell May 1, 2011
Second, I think that more and more company information is becoming harder and harder to find. Forget Google and the SEO marketers' best excuse for lousy traffic. The Penton site is little more than brochure ware. The substantive information is lacking in my opinion. A quick look at the source code for the splash page shows that the company is using an open source tool, lots of tagging, and stuff like this:
Written by Stephen E. Arnold · Filed Under business strategy, news, SEO | Leave a Comment
Penton Plunge?
A social system which allows a user to recommend a good source of information is performing a spontaneous and in most cases no cost editorial function or a curation activity. A human has filtered sources of information and is flagging
In late March 2011, I gave a 15 minute talk at the iBreakfast Meeting in Manhattan. A few days earlier, I spoke at an Incisive conference in Hong Kong, delivering essentially the same message. In a nutshell, I pointed out that Google's algorithm changes were only the tip of the iceberg regarding relevance improvement in search results. Search engine optimization or SEO has gamed the free Web indexes so that relevance is decreasing. The fix, I said, is to focus on content. My name for this approach is to deliver something for nothing. When you run a query and get pages with no information, the click benefits the owner of the page and does absolutely nothing for the user when the page is without substance.
May 1, 2011
In the ad and marketing world, what's the perception of SEO?
Google's recent moves put the pressure on Web marketers to adapt and improve their offerings to continue to see the results which they are accustomed to achieving. Hopefully it also puts pressure on them to diversify, a prescription we have been advocating for some time now. Google is dominant in search (and with YouTube, online video) and so remains a pivotal factor in any successful digital marketing portfolio.
Cynthia Murrell, May 2, 2011
But, bloggers picked up the story. In the February and March period lots of trendy Web news sites recycled what little information was available. This blog is not a this link and follow the thread of the $ 40 million nugget.
We generate revenue primarily by delivering relevant, cost-effective online advertising.
Panda may have its work load increased. One unit of Google helps Web masters generate content. Another part of Google wants that content to fit some poorly explained criteria. Knife edge if you ask me, assuming the source is spot on .
What drew you into search and content processing it seems far afield from English Literature and business school?
However, if you're looking for a quick fix, check out Google's own tools for creating baloney. The piece elaborates on each of the six tools, which are:
Written by Stephen E. Arnold · Filed Under feature, publishing, search, SEO | 1 Comment
The AccuraCastNews piece also lists the 10 UK sites that have benefitted the most from the new algorithm. Look for yourself to see whether you think the losses and gains make sense.
Written by Stephen E. Arnold · Filed Under business strategy, google, marketing, news , publishing, SEO | Leave a Comment
Search proved very useful when I was working on my MBA at Columbia Business School. I suppose it was that experience that hooked me on online and various other tools of high finance. I applied many of the modeling principles I learned to our world of digital marketing, and the result is the approach my colleagues and I use today in our work. It's a quantitative methodology for approaching what is traditionally considered a qualitative challenge.
With some Web sites struggling to reverse declining traffic, SEO is in the spotlight. To read the full text of the interview with Mr. Niemi, read
If you wish to comment on this insightful interview, please, use the comments function for this Web log.
Blog Power and Search
Let's jump back to Google. What's your take on the company's recent efforts to improve relevance for its search users?
Still useful particularly the line from George Bernard Shaw: our methods to early stage and growth companies. Our mission is to deliver effective (and affordable!) digital marketing results for the next generation of great companies.
SEO experts and service providers may find themselves hemmed in by changes such as Google's Panda algorithm tweak.
April 26, 2011
The real problem for traditional search engine optimization service providers comes from a combination of factors, not a single factor. This means that Google's Panda update has disrupted some Web sites' traffic, there are a number of other forces altering the shape of SEO. These include:
By to maximize that revenue.
It fails to make a case, though, that these sites deserve to keep their previous pinnacles. In fact, they mention eHow.com, which suffered in both markets. Um, yeah. They're one of those content farms Google was targeting.
But today, traffic generation techniques like SEO should be a marketer's first concern. Conversion effectiveness should be the second. All content should be tailored to maximize those factors. Artistic quality doesn't even enter the conversation.
Written by Stephen E. Arnold · Filed Under business strategy, feature , google, online (general), search, semantic, SEO, text processing | Leave a Comment
May 2, 2011
We wanted to throw a small life preserver to the SEO experts who were so agitated at Mr. Arnold's suggestion that SEO was in a heap of sticky tar. Search Engine Watch has published a round up of trick to fool the Google Panda. We love it when SEO articles include the word
As you may know if you were one of the 25 percent of Web sites down checked by the Google Panda algorithm change, Google launched its new pet Panda to curtail content farms and improve its accuracy algorithm. Some web sites are experiencing a loss of Google rankings and traffic, but suggests that companies focus on brand advertisement than relying solely on the search engine to generate traffic.
April 6, 2011
SEM and online advertising can certainly help to kick start traffic to a new site. Paid media can help to plug traffic holes created by changing conditions. Nothing, however, can substitute for the long term effectiveness of a thoughtful semantic campaign with content , creative, and search all working together to blanket a market with a message. Our approach will drive any idea to the top of every conversation, online and offline. This is true in any field. Branding. Politics. Entertainment. Direct sales.
Is there room for a different approach? The reaction to my talk in Hong Kong was positive. In Manhattan, it was mixed.
Written by Stephen E. Arnold · Filed Under business strategy, google, news, SEO, tools | Leave a Comment
The second problem is that SEO is a commodity. Everyone is doing it to some degree, from the smallest blog to the biggest consumer brand site. SEO requires constant managing to achieve consistent success. In the last couple of years, more and more effort seems to be needed to keep one's head above water. Market forces, competition, and changing technology require marketing professionals to revisit our campaigns more and more often. Search media agencies charge nice monthly fees to perpetuate what I call a . interests.
A trick may work, just not consistently. Unfortunately,
oakley sunglasses sale Search Engine Optimisation, SEO Service London, Search En, clients of SEO companies are asked to pay SEO invoices consistently. There is going to be dissonance going forward.
There are two shortcomings to search marketing, persistence and commoditization. There is no doubt that SEO is a necessary part of any digital marketer's toolkit, a critical element for digital marketing success. The majority of Web sessions commence with search. That's where the eyeballs start, but not where they end. That's the first problem, the lack of persistence. How do you get a customer if the customer never comes back or forgets you in a second or two? A successful approach includes search but must go further than that, surrounding a target audience with messaging at every touch point.
Why SEO Is in a Bind?
Any digital marketing effort that is solely reliant on search for traffic is at the whim of the search engines, as we saw during Google's recent formula changes. Web site owners too reliant on SEO find themselves under tremendous pressure to adapt to rule changes that can wipe out carefully built site traffic overnight. Just like investing, reliance on one property for too much of your returns is eventually going to let you down hard. The solution is to diversify. Successful digital marketers use a portfolio of techniques to minimize risk from any one source of revenue. The most powerful of these tools is semantic content crafted to deliver results that last. The problem is few know how to use this tool properly.
Freebie just like those old May Day parades
March 28, 2011
More on the Panda DNA
You reacted to my discussion of
Yep, the SEO experts are reeling from Google's crack down on gaming the Google relevance system. Some SEO professionals react poorly to evidence that they may not be the smartest guys in the room as we saw.
Blekko.com 's approach has been more direct. The company introduced filtering of sites. For more information about the Blekko method, read
The larger problem can be seen by running a free comparison on www.compete.com. Enter the urls for Bing, Facebook, Google, Twitter, and Yahoo in the search box on this page. If the traffic from Facebook and Twitter are combined, the traffic winners will not be a traditional Web search engine in the future. Keep in mind that Compete.com 's data may be different from the data your Web analytics system uses.
Google Squeezes SEO Experts: The Panda Choke Hold Introduction
Good question and a tough one.
, so you must aim to make your site an A, rather than a B or C +. And as with any teacher, some students may not be graded in the same way as others for whatever reason.
Take a look at your web site and see how it can be improved. Check the spelling and grammar, tone down the ads, minimize duplicate content and links from low quality web sites, fix broken links, and clean up your source code . Following these suggestions will help you overcome Panda and will definitely improve your web site's quality.
In New York City, I gave a breezy 15 minute lecture about under attack. On one hand, the Web indexing systems have had to admit that SEO distorts results lists. Examples range from links to auto generated placeholder pages such as the one at www.usseek.com or links to sites not related to the user's query .
From this angle, web site proprietors should consider using a paid search, social media, newsletters, videos, and Google news / images. When applied carefully and effectively, each suggestion will bring more visitors to a page. Here's a snippet for the SEO folks who are trying to explain why those SEO fees produced a negative drift for their increasingly curious clientele:
The person with whom I was conversing expressed surprise that large companies were getting such lousy traffic. He asked,
I told him that I would give this some thought and post my observations in Beyond Search. This write up captures the ideas that crossed my mind. I decided to focus on one publishing company, Penton in New York City, as my representative example. The company has a number of Web sites but the flagship is www.penton.com.
The point is not what the Times spent or did not spend. The point is not that the New York Times has since it broke its exclusive deal with LexisNexis decades ago has been trying to figure out how to make money without selling hard copies and advertising is also irrelevant.
We beg to differ-we do it all the time, and it's not that hard!
Read more
He continued:
SEO Experts and Content Farmers Face Pandapocalypse
In 2001 Peter co-founded a hybrid technology-advertising agency called Hyphen, an Omnicom company. Hyphen built a software package for managing clinical trial data as well as an online experience guiding consumers through the complex details surrounding the fertility treatment process. Peter currently uses his digital marketing expertise to craft the launch strategies for early stage ventures. Peter earned his MBA at Columbia Business School and also holds a BA in English Literature from Columbia.
The SEO experts are reeling from Google's crack down on gaming the Google relevance system. Some SEO professionals react poorly to evidence that they may not be the smartest guys in the room as we saw ... The majority of Web sessions commence with search. That's where the eyeballs start, but not where they end. That's the first problem, the lack of persistence. How do you get a customer if the customer never comes back or forgets you in a second or two?
An interesting challenge faces search engine optimization experts. Charging hefty sums, SEO experts now have to cope with demanding clients and Google's increasingly aggressive efforts to improve the relevance of its search services. After my talk in Manhattan at the end of March 2011, I was able to interview Peter Niemi, founder of GHG Interactive, the marketing arm of Gray Interactive. In our hour long conversation, Mr. Niemi said:
Traffic is less than 13,000 uniques per month. But more interesting is the alleged data's indication that usage of the Penton Web site has dropped by 30 percent in the last couple of months.
Stephen E Arnold, April 11, 2011
April 3, 2011
Google has made significant changes to its method of relevance ranking. You can read about the infamous Panda update to the PageRank algorithm in these articles:
Written by Stephen E. Arnold · Filed Under analytics, business strategy, marketing, news, search, semantic, SEO, technology | 1 Comment
Panda and Google Shaping Generation Tools. Yes, Google Tools!
Third, Penton is not using its corporate Web site with intent. Whoever is the brains behind the Web site is walking in step to a different drummer than the goslings in Harrod's Creek follow. Now I know that the slick New York crowd is with it, but in terms of creating an information service that ignites excitement, I see a typical big media Web presence.
Search Engine Journal has posted Free Tools to Generate Great Ideas (and all from Google).
Whether you are looking to write pages of content for your website, quick posts for Twitter or an interesting nugget for an email newsletter; sometimes it's a challenge to come up with a regular source of ideas for content that will entice readers and help your search engine rankings.
Freebie unlike some SEO mid-tier inputs
To test the changes and provide a rare glimpse into Google's algorithmic workings, ZDNet UK's sister site CNET News compiled nearly 100,000 results by testing Google.com in March and again on Friday after the most recent alterations took effect. News sites generally benefited from the changes.
The loop approached its starting point. Navigate to p>
Sulzberger also declined to offer any numbers when it comes to subscribers, saying it was too soon but that the company would provide some details eventually. At another point, asked about complaints that the pay plan is too complex, he urged people to be patient. Noting that the company was able to tweak the system between the launch in Canada and the US-global launch 10 days later, Sulzberger said: agree that it's too complex. It's new. Let it breathe for a little bit before you make judgment.
The notion of learning, adapting, and making things simpler sound great.
For the most part, Google does not, however, create any content. For that they need the rest of the online world: advertisers, publishers, and sellers. Content creators. Without them there is no Google-at least not with a market cap of $ 185 billion.
I thought panda's slept all day and focused on bamboo and being uncooperative with panda watchers' picture taking. ZDNet announces that , that's good. Improving the rankings of real content was the point. Explains the article,
Agency people are wired to focus on the creative product as an end in itself, not the results it produces. There is some appreciation for the value of targeted SEO, but little awareness of the overwhelming power that a properly executed campaign can wield . Search is often an afterthought in the traditional marketing world, and there is not nearly enough understanding of how effective the tools of direct response marketers can be when applied branded messaging to create explosive mindshare growth.
Read more
When you have a great headline, you get traffic. What about the facts? Well, maybe those are less important than the ping pong effect of a hot write up within a search and retrieval system. Confused? Well, you are anchored in the old school of SEO or search engine optimization.
Google Alerts
Google Reader
Google Suggest
Google AdWords Keyword Tool (The most blatant SEO churner.)
Google Webmaster Tools
Google Analytics
In our practice we care about nothing but the results. In fact, we have long held that creative advertising awards such as the Addy Awards should be abolished. Creative achievement runs contrary to the best interests of the marketer. We are salesmen, not artists, and must be measured quantitatively, not aesthetically. If you want to paint, paint. If you want to sell, sell. There is no ambiguity.
Google Panda Update: Say Goodbye to Low Quality Link Building
Google's Panda Update Changed The Playing Field
Google Panda Update Survival Guide.
In Hong Kong, the audience reacted positively. The idea of publishing detailed information, providing sources for the information, and injecting original ideas was enervating. In New York, the opposite was true. I received a couple of emails with harsh, New York style comments. If I were 22, I suppose my feelings would have been hurt. At age 66, my reaction was,
I did get a couple of positive follow ups. One person was a stealth type financial analyst and we have talked via telephone. The other was feedback from Peter Niemi. I poked around and learned that Mr. Niemi was the founder of GHG Interactive, the digital marketing arm of the Grey Healthcare Group,
oakley sunglass SEO Cheltenham Internet Marketing, in 1995. He was the senior executive until 2000. After more than a decade at Grey he joined Torre Lazur McCann led the team that designed and executed the Paxil Web presence for GlaxoSmithKline which remained one of the top ten pharmaceutical sites in the world until the Paxil patent expiration.
I am delighted to discuss Shakespeare's unique literary genius, just not while I am working. There were no content algorithms back then so as optimized language goes, his plays perform terrible and his sonnets are even worse.
Written by Stephen E. Arnold · Filed Under business strategy, feature, search, SEO, text processing | Leave a Comment
Freebie unlike my print subscription to the New York Times blue plastic bag. The paper, I think, is free. Those plastic bags cost me a leg and a thigh.
April 4, 2011
The second problem is that SEO is a commodity. Everyone is doing it to some degree, from the smallest blog to the biggest consumer brand site. SEO requires constant managing to achieve consistent success. In the last couple of years, more and more effort seems to be needed to keep one's head above water. Market forces, competition, and changing technology require marketing professionals to revisit our campaigns more and more often. Search media agencies charge nice monthly fees to perpetuate what I call a . interests.
The recent changes were in service of driving revenue by increasing the quality and effectiveness, and thus the cost, of that advertising. Plain and simple.
Despite their lofty ideology, Google is a business like any other. To quote the company's annual report:
Written by Stephen E. Arnold · Filed Under business strategy, google, interview, marketing, search, SEO, text processing | 2 Comments
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