Microsoft is displaying off in the Lookup Engine Strategies (SES) show in Ny this week the next version of its adCenter online ad platform. Microsoft introduced the first version of adCenter in Could 2006. Microsoft ideas to switch out the existing adCenter person interface for the beta adCenter one later on this month, stated James Colborn,
Office 2010 Professional, adCenter product supervisor. Microsoft happens to be testing the up to date adCenter release among current adCenter consumers,
Office 2010 Professional Plus, along with with its ContentAds contextual-advertising pilot people,
Microsoft Office Professional Plus, Colborn mentioned. New inside the next-version adCenter UI are updated campaign-management and navigation tools,
Windows 7 Enterprise Key, as well as a number of brand-new attributes. Some of the new ones Microsoft is highlighting this week include: * Pop-up assist * Far more choices to handle unfavorable search phrases (For instance, a five-star hotel may possibly not need to match around the words ‘cheap’ or budget.) * Bulk campaign management equipment for bulk edits and bulk deletes on keywords and phrases * A Favorites list for tag ads,
Buy Office 2007, search phrases and campaigns with which advertisers plan to interact on a regular basis. * Improved, much more Windows-like "family" breadcrumbing for navigating between campaigns and key phrases "We rebuilt the middle tier of adCenter more than," stated adCenter Product Manager Natala Menezes. "Now it's faster and supports better navigation. On April 12 at SES, Microsoft ideas to display off another new adCenter capability: a business-intelligence front-end based on Microsoft Excel for adCenter's key phrase services platform. The front end, developed by adLabs — the joint venture between Microsoft's adCenter and Microsoft Research units – will allow advertisers to manage and view at a much more granular level various data from their search campaigns. It's not clear when Microsoft will release the new business-intelligence tool to adCenter clients.