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Beijing: This is a new exploration. Olympic mascot series of licensed products, now has more than 3,000 species. Shanghai Expo licensed products, the estimated number?

Beijing: because the two are so cute! In fact, they were very different. Fuwa is the From the Chinese character for In fact, Fuwa and sea treasure in their task of bearing and transmission of culture,jordan 1 shoes, but also focused.
many years you will remember,
Beijing: in other words,tory burch 2010, the Shanghai World Expo organizers do not need to face more productive enterprises, but only by the two sponsors unified responsibility.
Shanghai: The retail outlets,bikkembergs mens shoes, stores are small, audience and not significant. However, at 20:30 on December 18, 2007 assigned to at 17:00 on the 19th, Beijing and Shanghai, or sale of 1 million pieces of various products, more than 40 million, the momentum is built out. Speaking of opportunities, or Fuwa for businesses, manufacturers have a Fuwa operation of the market, showing a more mature mascot design, production and marketing capacity.




Beijing: industry experts fear that the value of Fuwa mascot may be the same as in the past many disappear with the end of the Beijing Olympics.





Beijing: This is actually involved in the creative industries to add value, how to extend the industrial chain problems.


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Shanghai: Yes. Expo also features sales model. I do have data, at present, more than 70 Olympic nationwide retailers,coach online store, retail stores more than 2,000 licensed products. But do not intend to use the Expo this model, is currently working with a retail senior sponsor negotiations. Once taken up by the sponsor of Shanghai Expo licensed products retail for unified management.

Shanghai: Treasure of the creative staff, we hope through the characters ; the good is like the Sea, Therefore, it is said, Fuwa is the embodiment of the Beijing school culture, and Treasure is the reflection of Shanghai culture.

662 件 26655
Shanghai: select a different creative team, will lead to the different style of work. I wonder if you noticed, the key changes the team Fuwa, Han Meilin, a famous artist and his team, and Treasure of the two creative team changes, it is engaged in advertising design and image planning.
Shanghai: World Expo will also have a set plan. The first development of the balance of products in 11 categories 270, including 43 models mascot logo. Price from more than ten dollars to three hundred dollars. May be the future there will be high-priced products.

the new network on January 2, Zhejiang Xinhua New Year's Day holiday, the Shanghai World Expo mascot , a man named From that day there will be the 2010 Shanghai World Expo mascot of their own. At this time,
3000 balance of more than 270
Treasure dynamic body, and also by making the Treasure dressed in traditional costumes from different countries , over a hundred different interpretation of the image.

Shanghai: these days, one question I hear most is: Fuwa and Treasure, which one do you prefer? Respond to the most is a rhetorical question: Can you like both?

important event in the Olympic Organizing Committee, a variety of subject matter, the important point in time, time to arrange for specialized market promotion, new conference, and organized a number of major marketing campaigns, and strive to even flat sales period can also create hot spots.

Beijing: It is precisely because Fuwa and Treasure, Beijing and Shanghai, is to the world more rich content to show a new image of China.
Beijing: So, Fuwa exquisite headdress and subject matter, revealing five thousand years of culture and art of branding
Beijing: Beijing Olympic Games mascots collected 662 valid entries received, and the Shanghai World Expo mascot is collected to 26 655, Bureau of Shanghai World Expo said most of the comrades from the mobilizing and organizing. Why spend so much effort to do such a thing?
Beijing: Not very necessary. Indeed, the mascot of the birth process, but also a creative and innovative process.

Shanghai: Exactly. From the beginning, the Expo organizers made it clear that, to make Treasure Expo before the rally not only the main character, during the Expo should be sought after the They envision the image of a Treasure to make Shanghai and China's Has formulated a series of programs, in addition to traditional applications in blossom, the back he gives a complete personality, so he has a place in the virtual world.

Shanghai: This is to provide a ready-made Treasure experience. The mascot collection of the products, has already produced a large number of design and production, announced simultaneously with the mascots listed; mascot of intellectual property and follows up the ... ... the mascot of seamless communication with the market.







Shanghai: on the one hand, pool the wisdom of the greatest extent, so that more people use their imagination itself is the proper meaning of the Expo; the other hand, compared with the Beijing Olympic Games and Shanghai World Expo will be known whether the degree or comprehension, are too low. They also would like to take opportunity to collect on the World Expo and promote the country's propaganda.

Beijing: No matter what kind of style, they are the image of Chinese culture to the world the best carrier and the spirit. However,tory burch for kids 沪宁城铁7月1日全线开明 为上海, the use of Chinese elements to it, Fuwa reflect more fully.
Beijing: Exactly. Authorized by the Beijing Olympic Organizing Committee, Beijing TV and other production per episode animated series Treasure should be able to notice the problem earlier, right?
Shanghai: Yes. Treasure of the formation process, so I have a deep understanding: no box, encourage innovation, professional advice, is a very good mechanism.
Beijing: The Fuwa, the Chinese development of the commercial value of the mascot is indeed a qualitative breakthrough. We learn from foreign experiences, creating a new mode of operation. For example, the Beijing Organizing Committee of the franchise including those of Fuwa has arranged the marketing of products, through collection of professional marketing planning company developed a comprehensive marketing program,

Beijing:

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Beijing: There is only distinctive difference. Fuwa treasure from the sea, my feeling is: China's growing emphasis on the creation of a mascot.
Shanghai: who worried about the same treasure in the sea there.
Shanghai: Yes, ah, maybe Fuwa and sea from the Po, the Chinese could hold up the mascot of a cultural and creative era of the climax, the two mascots of the Beijing and Shanghai will become the two new city card.

Photo caption: January 1, Huaibei City, Anhui Province Arts Lianggong Plaza elderly carrying red sunset Wang Wenshe
】 【into the Photo Channel -> Photo: 29 December, the Shanghai Changning District, Photo
Tu Knowledge Power Channel】 【into the picture ->
】 【into the Photo Channel ->
Beijing: Their hair, then five thousand years of Chinese culture from a number of representatives in the design.

from the time the Asian Games, People can bring more surprises? Of the Beijing Olympics and Shanghai World Expo

Shanghai: ; Secondly, we must reflect the theme of Expo birth characteristics. I think the internationalization and modernization, openness and inclusiveness, embodied in the Treasure more prominent.





Beijing: Very interesting. Might soon be out
whole body is a treasure, who is more
Beijing: Shanghai World Expo will certainly have their own new features, right?
Restaurant was traced as E light Village Road

Shanghai: Shanghai World Expo Bureau to develop the licensed products into two parts: one is the stamps, philatelic products and precious metals derivatives and other licensed products, the use of the Expo Bureau of direct authorization mode of operation. This is the same with the Beijing Olympic Organizing Committee. Another part of the 12 categories of civil


Beijing: Beijing Olympic Organizing Committee also revealed that the market development of Fuwa mascot in good shape. Treasure does not know how to market conditions?

the new network on January 2, Zhejiang Xinhua New Year's Day holiday, the Shanghai World Expo mascot ; and the Olympic Games From that day there will be the 2010 Shanghai World Expo mascot of their own. At this point, from the Beijing Olympic mascots Fuwa birth is over 2 years 47 days. Set off by the Fuwa
Shanghai: Shanghai Bao Shao Lung major change who tells me that they have done later, all of the original work to do Of course, simple is not simple, they treasure in a standardized image of the sea, but also designed the 8 different facial expressions, different

India; and sea treasure it, seem to be more with , simple,timberland zip boots, modern, visual impact.

Beijing: see the lovely blue
of the event. Of course, we realized the mascot with a strong social value on their own. Their characteristics as a representative marker of the host country, the mascot is a symbol of national culture.



Shanghai: Chen, deputy director of Shanghai World Expo Bureau,周跃进被撤销上海市政协委员资格 涉嫌诈骗被捕 -- 浙江新闻网 news.zj.com, said the advanced, for the time being not consider the profitability of licensed products
Beijing: I believe that the organizers are not They need to



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announced that day, a sea treasure Specially designed for his creative staff of boy, is a special favorite bathing, dancing weird dance, like to imitate human behavior, often too far in the B blood type boy. You see, the sea has become flesh and blood Po emotion out.
goals. Moreover, they believe that the main mascot sales of licensed products, or that the Expo held for up to 184 days during the period of time. Therefore, it is only a However, he also said the sentence: World Expo mascot's overall sales volume,上海松江发生天然气爆燃事故1死3伤(组图) -- 浙江新闻网 news.zj.com, I believe they actually have very high goals.
Shanghai: Because originally the Olympic Games and World Expo impact of the world's largest international
Shanghai: professionals believe that the main value-added part of the creative industries depends on the knowledge content of the original. Why is Disney's Mickey Mouse has always been booming the past 80 years? Why are popular in the world of Harry Potter? Taiwan's famous cartoonist Xupei Yu stressed that the mascot should be given more Have a story, its image will truly live in our minds.

licensed products, the use of a senior sponsor sub-licensing model, that is sponsored by the combination of investment and franchising. At present, the two companies to become the Shanghai Expo licensed products mark senior sponsors, from design to development to production, to be responsible.