China's retail evolution in 2010 reproduced in 2

we have been a picture of a circle, circle at the end is another point - the most difficult period has passed, in 2010, China's retail industry is standing at this new starting point

Zhou Zhou / text
Financial crisis continues to produce a report card called a beauteous. For about the past 2009 years, China's retail industry is justified proud. After a short wait the more cumbersome force, and business confidence and strength have been enhanced, the Chinese economy still maintained a rapid growth rate, everything seemed to voyage in a good instruction.

However, the crisis is over? Who does not understand the answer. The most authoritative economists and government officials no one challenged to make certain conclusions.

Where is the answer? Whether the global financial crisis has bottomed out? If the crisis continues, China's economy can continue to outshine others it? China's retail industry in the upcoming 2010 What to do now?

we need some decrees and phenomena from the analysis, to detect the responses.

snug with our preparations, in jealousy of all adverse environmental and brutal competition in the market, we have full trust and more reason to find the path forward, environment and trends.

we have been a picture of a surround, circle by the end namely variant point - the most difficult duration has passed, in 2010, China's retail manufacture namely standing at this new starting point.

2010, the year Spring is more pleasing!
anticipate 1: Enterprises start to exert expansion
Retail business is qualified to take the lead in the best market development effort. The financial crisis in late 2008, production the retailers started to cut down the pace, eyes wide open watching the development of the economic situation and market conditions change. One in the coming year, the impact on retailers not as serious, and, most retailers to maintain a growth in sales, of course, a decline in profits in 2009, but this will not affect the retail business development to become a major factor. On the inverse, as the Chinese economy gradually improved, the retailer's confidence began to recover, to determine and forecast the market to improve, the retail shop business will be re-switched to the fast lane. Along with Vanguard,GHD Blue Butterfly 2011, Wumart retailers represented great strides in moving the second half of 2009, 2010, the retail market business development effort has become an inevitable trend.

Forecast 2:
first and second tier cities as retail undertakings, the existing network and market share has basically been eroded. At present the field in an outlet, a second-tier cities has been basically by diplomatic retailers, great retailers and the domestic chapter of the regional retail governor firmly occupied by outsiders think of immediately has been difficult to hack. Therefore, the third and fourth tier cities will chance the fashionable round of rivalry in the main arena. In particular, some of the central and western third tier cities, has attracted the consideration of many massive retailers, some foreign retailers in 2008 to focus above these markets in the major expansion.

retailers now have more good into the formulation of strategies and plans in these markets, Arrow has been winding. In this regard, we need to be cautioned that foreign retailers have been leading the way, local retailers need to assess the location, to clutch market opportunities. Otherwise, with a second-tier market development way, as in the third and fourth line of the expansion of the market is still in a passive situation.
Forecast 3: Regional expansion of the leading off-site
Chinese retail enterprises, especially small retailers from the end of 2006 the strategic turning point, that is, from the size of the blind blindly focus on the expansion began to adjust to stronger regional market. Many retailers at the time because of the blind expansion of the strategic faults down the competition in the market when this strategy in a timely style

However, this tactics has gone through three years of period, may usher in new alterations in 2010. With increasingly drastic competition and changes in the macroeconomic context, coupled with foreign retail giants in the layout of the development of chess, these parts of the In a few years can be stronger, larger companies out of business, or by their own defeat. Therefore, the strength of the regional leading enterprises will restart the pace of expansion in different places.

In fact, from 2008, Supply Chain Management and Chongqing Fujian Yonghui to the success of the march to the industry that have ample strength and cause, the correct strategy, regional retailers are entirely capable of going out . In 2009, Wing Fai even taken treads to enter the Beijing market, and the results emphatic. Yue each family in Shandong provincial capital from Weihai to Jinan. Regional retailers going out strategy is taking fashion, we can predict that this trbring ... to an end the coming 2010 will be more prominent.

However, for most small and medium retailers, adjusting the interior structure of the enterprise, innovation system and machinery, Enhancing internal strength, to do it, so refined, so special is its regional market will continue to be clung development strategy.
Forecast 4: Foreign took the opportunity to bargain-hunting
the end of 2008 when many experts predict that due to financial crisis, foreign retailers in China will greatly cut corners the pace of expansion, but a year is about the quondam, such predictions proved bad. In fact, these foreign retailers slowed its expansion in the domestic market, but the prefer of the Chinese market unattended for me.

such as Wal-Mart in 2009, uncharacteristically, from January to September to 35 new stores opened, including Carrefour, TESCO and other foreign retail giants are in a cloud of China's second, third and fourth tier cities prevalent position, intensive shop. There are signs that foreign retailers are from the coastal provinces, 2, three, four-tier cities to inland provinces, advancing in depth, trying to build a network of Opportunities through the financial crisis, coupled with China's economic latent A prominent and growing consumer market in 2010, foreign retailers in China, only much faster pace, the purpose of China's retail hunters will also be more apparent.

However, foreign retailers in China's market position is changing. In 2009, Taiwan-funded retail enterprises sell more than Carrefour RT-Mart, jump in one fell pounce for the dominant foreign retailers in China is no longer suspense. Currently, the Trust-Mart stores Wal-Mart has joined more than Carrefour. New round of hypermarkets,
Forecast 5: foreign department stores accelerated enclosure
With China's quick economic rebound, foreign department store giants have additional their investment in the Chinese market. Not merely have foreign-funded enterprises continued to open stores in China, some new high-end department store brands have begun to aggressively enter. In early 2009, Japan's guiding department store Takashimaya announced the mark into the Chinese market; Parkson Group is to spend 1.1 billion donation of the duplex erections in Beijing for new stores; this year, Lanzhou Parkson, Changshu and Shijiazhuang million Parkson Sheng will be opened. The Philippines, SM Group, the largest retail companies also recently announced plans to invest in China this year, 115 million, in the year 2015 will be the speed of prologue 3 stores to enter the Chinese market.

local ministry store business is not distant after. Large Business Group in 2009 proceeded detrimental economic expansion. Wangfujing Department Store is the determination to the Beijing branch of Bank of East Asia 3 billion loans for new stores lease and upkeep costs required to consolidate its vantage in the Northwest region's development. August 10, Wangfujing Department Store officially arrived in Dongsheng District of Erdos City in Inner Mongolia. In adding, the Wangfujing Department Store in Kunming, Lanzhou, new projects have entered the preparatory period. Dalian Wanda's singing all the access of thousands of ministry stores are also present in the country has opened 19 stores, there are over 20 are in preparation. Shenzhen Rainbow Department Store, Beijing has also successfully landed on the market in 2009.

Although the financial crisis has brought to the department store business is not a small pressure, but the speed shop business there is no premonitory slowdown in 2010 is still in the foreign department of the fierce war of the year.
Forecast 6: M & A integration prepared
each round of economic adjustment period, are in assorted stages of re-integration of the industry. Similarly, the financial crisis has brought a new round of the retail industry the opportunity to reshuffle. In 2009, the acquisition and integration continues.

as May, Vanguard's largest retailers, the local M & A Wing, Wuxi and so on. Some foreign retailers such as Parkson, Wal-Mart, TESCO, Carrefour, a joint adventure company through the acquisition of shares out of its wholly-owned stores to scale up the integration, along to the market. And Lotte Mart are also formally announced the deal in 10 Jiangsu Times Supermarket.

Similarly, poor quality of domestic retailers, the introduction of in August 2009 Strategic Investment $ 200,000,000 for the acquisition, supply and marketing of its retail subsidiary of Zhejiang and Zhejiang area retailers also have extensive contacts on mergers and acquisitions and is expected spoils .

no doubt that the 2010 combination integration will be more prominent, which is behavior from the retailers will be skillful to feel, and from recent developments in the Wal-Mart is apparent - Wo Palma even started coveted Carrefour in China, business, and published a tender offer, antagonism creature explicitly rejected Carrefour, but no cigarette without blaze, which still show the surface tranquility of the Chinese retail market is the undercurrent of impact Chung.

Forecast 7: United Way needed break
present, a SPAR, IGA and other foreign voluntary chain, chain retail, Zhejiang purchasing federation, the Quartet and underground mining, acquisition of the Joint Council and other Chinese retail chain of local voluntary unions based in foreign joint system is fashioned, in particular domestic combined body, besides has usualdrawn from

years, United Way, the voluntary chain has made large progress. However, even now most of the shackles of small retailers faced with the common is how the United Way, to continue to a higher class and deeper class. If you can not go further this barrier, the vitality of the joint will be faced with caustic challenges in the future. Many corporate executives and experts and savants are also conscious of the problem, and has some action, hoping to change that. U.S. special good chancellor, such as Shanxi pond German group to wish that through the cooperation of the capital, the unified Shanxi retailers, we share a brand, to set up a joint-stock enterprises, and joint exertions to cope with external competition. There are some veterans that the pressing need for small and medium retailers, who led the establishment of traditions or a retail research firm, specializing in solving business problems encountered in the development, and other conditions are mellow to set up a joint agency or joint enterprise, everybody in a platform cooperation and sharing.

2010, the comprehension of joint breakthrough and innovation on the retail sector, especially small and medium retailers, 1 of the most important issues.
Forecast 8: Format a steady progress to facilitate the
convenience cache not also much affected by the fiscal crisis, it was accidental. It is prevalent sense, when the economy slowdown, people are slowing revenue growth, the convenient format than the supermarkets because the price will be high digit of clients, But the Chinese market, companies such as expedience stores can be, and Lianhua Quik, Hebei National 36524,7-11, to facilitate the development of the household is still smooth and orderly. In particular to facilitate the monster universal market trends likewise expedited the 7-11 shop pace, will enter Shanghai,GHD, Tianjin and other markets, and plans to attract franchise later 1 year, the next 5 years to open in Shanghai and Tianjin, 300 and 200, respectively, the convenience mart. The Sichuan WOWO stand out even extra convenient, is expected to visit the capital market. Can be foresaw namely in 2010, with beyond promotion of the economic, convenience stores business development will become more adult and stable.

notable is that Wal-Mart, TESCO supermarkets and other retailers are also aimed at foreign investors to facilitate the format, the first half of this year, has three The end of 2008, TESCO's new format TESCOEXPRESS (quick Tesco stores) landing in Shanghai, now has 6 bough in Shanghai. Japanese retail giant Aeon also subserve its brand ministop into a convenience store in Qingdao, China, and plans to shop 5 years in Shandong 200. This means that the penetration of foreign retail giants began to focus on market segments, which will give local convenience store business in China has brought new challenges.
Forecast 9: community business alternatively sought
years, community business has always been, Hypermarket format in the regional market is yet saturated, regional retailers, and difficult to crash through external circumstances, how to lest from the way.
In this regard, the retail laborers can be described as a model of Tianjin. However, subsidized work on behalf of chairman and general manager Lu Sheng's comments, it is worth to attempt to learn from community business enterprises: a one-stop services to the retail community, not to do retail, but to do service. In addition, the amount of headmaster and interest must be preordained for - size, cost and profit control, otherwise the success of the business community would be impossible.
Forecast 10: robust in much of professional chain
professional chain in 2010 will continue the current momentum.

the Gome and Suning Appliance characterized professional chain, is being implemented by the scale of expansion to a single shop efficiency and profitability of strategic change. Suning also started the pace of internationalization. In fact, the Chinese family utensil chain oligopoly market, the time has come. Despite hundreds of foreign giants like Best Buy, but the short term is difficult to move the country the United States and Suning's situation in the market. In addition, the regional market but also around the family implement chain retailers, are still occupied no small share. But it also Gome and Suning in the regional market provides an opportunity for further consolidation.

chain of other professionals in the Chinese gold market is ushering in a new round of development cycle. The Watsons, Mannings, salsa, Guerlain beauty cosmetics and pharmaceuticals as the representative of the rapid development of proprietary chains in recent years. Wantonly apparel specialty shop chain brands, such as H & M from Sweden, and the local Metersbonwe and so on. However, after rapid expansion,GHD Straighteners NZ, with the traditional retailer to face the same problem is the management and supply chain building will still be a breakthrough and innovation in the shackles of the junket.
Forecast 11:
enhance the viability of fresh edible retailing in China to enhance their core competitiveness of a breakthrough, but also to break the bottleneck of the retail enterprise management breakthrough. Not only the coming year, fresh long-standing retail operation should be the altitude priority. And Many companies, such as Fujian Yonghui, and everyone Yue, Wumart other, or between the establishment of agricultural super chain, or supply and marketing cooperatives and other organizations with near cooperation, broaden the product freshness and wide-angle, and improved profit, the consumer has won.

with the Ministry of Commerce to increase efforts to promote the The fresh produce supply chain, business-building and fresh as the marrow of the retail business, is also expected in the
Forecast 12: strengthening to amend the poise of sales profits
retailers in 2010, which is particularly essential. Indeed, in 2009 enhancing the sales improvement, but at the same time, including Jingkelong, big business, Xinhua and other retailers have decreased net earnings. To ensure that market share is not shortening in the circumstance, how to balance sales and profits have increased, the retail business in the future development issues need to be addressed.

profitability is the essence competitiveness of enterprises. Large retailers such, small and media retailers more prominent, because the light has a mighty bargains and profits do not advocate, it is difficult to retain a strength is not muscular long-term sustainable development of SMEs. Of way, in retail stores changed gradually from fine scale operation, a single store to the process of altering efficiency, bargains and profits by modifying product building and spending, reduce losses, and other method of achieving double harvest.
Forecast 13: Structural Adjustment category depth
adjust the product mix will be a major focus of the retail business. Retail department store has received results of the fuzzy boundaries of retail and department store's strategy to attract a lot of flow. In 2009, exports of the terrible situation has forced many manufacturers rotated to the domestic trade, when beneath beg, including domestic retailers, has always been open only to foreign trade enterprises of the Canton Fair is also open for the first time inward-funded enterprises, retailers seize the opportunity, on the one hand the manufacturing share those concerns, on the other hand the introduction of many new products not formerly sold the country, improve the category structure. At present, notwithstanding foreign manufacturers and domestic retailers on cooperation, there are some interface issues, but the intention of further cooperation between the two sides has been approached, the retailer will usher in a more roomy category.

In addition, the own-brand retail competition is a great tool, but also a new profit growth point of retail. In 2009, retailers have stepped up efforts to amplify its own brand. And even some foreign retailers began to launch its own brand of vegetables, which marks the retailer to develop its own brand in a new breakthrough. In 2010, in addition to foreign, domestic retailers will also be branded a big fuss.
predicted 14: Store transformation getting better
retail enterprises including energy-saving energy conservation measures, energy efficiency and intelligent control systems into three categories.

After several years of groundwork and train, to shop for energy-saving upgrades to reduce costs and promote efficiency has become the industry accordance. According to the China Chain Store & Franchise Association's statistics, the overall vigor stores than the traditional 20% stamina stores to 30%. The chain of hundred enterprises in China in 2008, case in point, more than 120,000 stores only charge will be reduced 1668250000, reduce carbon emissions 160 million tons of carbon dioxide. Visible, retailers not only have good economic energy, but also has a good environmental benefits. Admittedly, the new energy saving will be the retailer's profit growth.

present, the retail business from the local lighting, atmosphere conditioning and other energy-saving equipment, quick updates, and gradually entered the store co-ordinate transformation of the global energy stage structure. Retail businesses, despite the large initial investment, but after the basic energy-saving in the shop after 2 to 3 years to regain investment costs and, thereafter, will be a net energy cost. Therefore, the energy is purely to mushroom investment will gradually change the notion of retail business will be getting better energy saving.
Forecast 15: Profit Model to accelerate transformation
This is not a new trend, but compelled by the pressure of financial crisis, the transformation of the retail business profit model will be more proactive.

First, the large-scale, long time despite an increase in sales promotion, but did not bring profit growth, or even declining trend but it obviously does not encounter the retailer's psychological expectations. Eddie Wong famous retail expert, pointed out that price promotions can increase overall sales, but profits fell instead, and to meet the needs of low-cost, expense growth will affect the future, which is equal to the consumer after the overdraft. Some retailers began to change the practice of blindly price competition, such as the supermarket made on the adoption of family services, green marketing and other new promotions, significantly contributed to sales, and significantly improved profitability. This practice should be the industry to follow.

In addition, both supermarkets, department stores, chain of household appliances, or other professional, self-improvement is forthcoming. Particular crisis, the level of self-ability, will directly decide the market competitiveness of enterprises. At present, many supermarket companies are associated in the adjustment strategy, fresh and so gradually into the self-category system, and promote the profits soared. The department store brands and companies are nurturing a new venture to buy brands, domestic department store on the Rely on exploit suppliers, such as a main tenant profit model will be phased out.
Forecast 16: Retail professionals to raise the threshold
benefited from the financial crisis, many manufacturing companies laid off large mathematics of head drain to society, coupled with lower expectations of students job, so many labor-intensive industries that had Qiaobu Shang people started throwing in the retail business, obtaining the normal melody retail business into a large number of employees to attract high-quality personnel to improve the overall quality level. Retail employees less educated situation will be fundamentally changed in the next few years, which will enhance the all industry employees the perception and aptitude level, so as to enhance the level of future development of the whole industry. Including TESCO, Wumart, backgammon and other domestic and foreign retailers in 2009, took the opportunity to have a large number of keep workers for future economic upturn after the foreign executives, responsible for operational management of the supermarket format.

, however, be pointed out that, academy students touched above with the retail business,GHD Green Straighteners, both retail and attraction of their own development and growth factors, but also not optimistic about the new employment environment factors. Retail recruitment from the grassroots to be able to take the But the problem is effortless to recruit people, reserve people difficult. Retailers need to properly handle the issue of vocation planning with their artist and highly educated staff and a relatively low level of training staff in each integration and development issues.

Forecast 17: Hot competition for the supply chain into
retail enterprises with foreign competition, commodity exhibit, layout, everything we can mimic the environment of these, only a short time we can not supply chain and its par. Changes in the macroeconomic environment, the retail sector, the supply chain is the opener to success and failure. Therefore, it will be peppery competition for the enterprise.

the most advantage of foreign retail giants is the most horrible place that is the supply chain. Because they have financial and technological advantages, it can control the stock provider be cheap, the supply fetter down to the minimum, and this is the short-funded enterprises within the embark. Manufacturers and distributors in the rapid return of funds needed to cope with financial crises,GHD IV Dark Straighteners, retailers also face accounts of depressing the pressure on suppliers, which will give the retailer money stream and operating costs reasoned not small shock. Therefore, how the domestic retail enterprises logistics, information technology, to work together with suppliers and other existing usages and other innovative, ziped their supply chain, to reduce making costs, of special note, the 2010 absences attention.
Forecast 18: Distribution Center climax
SPAR Guangdong comprehensive logistics center in April to start a good Logistics Co., Ltd. Shanxi U.S. special delivery centers by the end of investment and construction can be put into use, penniless quality of the fresh new distribution megalopolis will presently put into use, Fujian Yonghui the establishment of logistics centers in Beijing, Supply Chain Management in July by 6.2 billion yuan of funds heaved chiefly for new construction of logistics and delivery megalopolis, backgammon, Shandong and other supermarkets are also home Squeak establish distribution center in the open. With the expansion of retail chains, logistics and distribution center construction is ushering in a climax.

the Ministry of Commerce and other citizen ministries and local government departments since the past few years, has been the allocation of funds to support the flow of business logistics and distribution center. According to statistics, the citizen chain of larger companies are building their own distribution centers, some small retailers are also to build logistics distribution center to improve the delivery of merchandise rate of self-sufficiency. China's retail chains are focused on establishing their own distribution system. In 2010, a large number of retail regional distribution centers will appear. The success of logistics and distribution center will empower retailers winning product mix, turnover and lack of supplies, etc. have been greatly improved. Meanwhile, the construction of a large number of logistics and distribution center also provides technical support for this supplier brought a infrequent opportunity.
Forecast 19: Supplier usher in new business opportunities
has experienced ten years of development, China's retail industry is in the replacement of hardware and software facilities in the doorway. Currently, a large number of shop upgrades, foreign retailers took the opportunity to buy the dips, the widespread adoption of energy-saving equipment, retailers, shop and many other factors re-development effort, will permit suppliers of goods and equipment suppliers usher in a new round of invaluable business opportunities.

We recommend that a great many suppliers, especially equipment suppliers, should pay more attention to the second, third and fourth tier markets. Line the city's stores have been saturated, transformation has been largely in the forefront. And two, three, four-line retailers in the market, most are in store equipment, information systems, environmental upgrading of the period, both macro-micro environment or the situation of their own,GHD Rare Straighteners, have been forcing them to invest in this. The new store expansion, but also requires a lot of equipment and facilities procurement, especially foreign retail enterprises are currently third and fourth line market intensively, and the stores are open will be the principle of energy protection is important, after a terse calm in 2009 after the retail the low, the supplier in 2010 and for several years, business opportunities, only to be discovered.
Forecast 20: Outsourcing is more prominent
gradually increased with the size, regional retailers have amplified once another to the remote provinces, outsourcing services, will usher in opportunity.

be the first to behalf retail logistics outsourcing. Prior to its small domestic petitions is an important reason is that retailers are not sufficiently large, can not produce outsourcing ought bring economies of scale. Now pile up enterprises to adopt outsourcing, such as Fujian Yonghui logistics and distribution market in Beijing, Beijing soon to be outsourced to a logistics and distribution lines line Limited. However, outsourcing logistics, logistics supply chain, information technology must be large enough to support the retail propagation of information allocation needs, otherwise there may be delivery delays and other issues, which is difficult for retailers to adopt.

outsourcing of the supply chain by retailers attention. Wal-Mart in China authorized by Hongjun chart and development information provider Electronic Data Interchange (EDI) system, the platform will become the Wal-Mart suppliers in arrays, contracts, product information and real-time payout accommodation appearances of communication tool. This cooperation among software vendors and retailers provides a new model.

siting and expansion of outsourcing business is also highly preferred. Expansion of retailers in different areas, and whether all themselves, they cost a lot of manpower and resources do not mention, the effect may not like. These to the vocational corporation to complete, either to make full use of resources, cost savings, but also to concentrate on sale and actions. This regard, Fujian Yonghui several outlets in Beijing, all by professional advertisement real estate consultancy firm responsible for the achievement of Beijing Oriental Cathay prefatory work site. Up to now, the cooperation can be depicted as the industry model.

addition, including the rich bottom facility of the software outsourcing, WIS third-party outsourcing and other outsourcing services, catalogue, were tested booming trend. There is no doubt that by 2010, the trend of outsourcing will further highlight