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A expanding quantity of Softies are Twittering today, as are members of Microsoft;s main public-relations firm, Waggener Edstrom.Like countless tech PR firms, WaggEd also monitors religiously Twitter trends involving its biggest client. On March eleven, WaggEd went beyond basically monitoring tweets: It launched a beta edition of the software tool for monitoring and analyzing them.Known as twendz, the new tweet-analysis device is free and accessible to any interested events. WaggEd reps are utilizing the tool in-house to track budding trends. Waggs also have shared twendz “with various Microsoft clients,” a company spokesperson said.To this un-Twitter-trained eye,Microsoft Office 2007 Enterprise, it looked like twendz was little more than Twitter Search with a fancy front end. But there;s more to it, according to the WaggEd spokesperson:“Twendz marries twitter search with real-time sentiment analysis. twendz is able to effectively generalize the attitudes and feelings about a particular topic, product or brand as the conversation happens. So,Windows 7 Serial, for example, the latest top trend on twitter is about the new iPod Shuffle. twendz is able to tell you how people are feeling about the new iPod, and it can summarize those feelings and attitudes for you over time.”Twendz was developed by WaggEd;s measurement and monitoring team — which also developed a media mapping and analysis service known as Narrative NetworkSM. The team is developing a follow-on version with “more features,Office Enterprise 2007, functionality and deeper capabilities that would be offered for a fee as part of our family of monitoring and measurement tools,Office 2007 Product Key,” the spokesperson said.“It started with a rare Portland, OR snow day and a WE software engineer who was bored,Microsoft Office Professional Plus 2010, trapped in his home and curious enough about Twitterers to develop a new way to track sentiment in Twitter posts. By the end of the day our Web Solutions group released the first edition of the new Twitter tool. Honed over the next two months with the help of our Studio D, and Technology Services teams, it grew into an online application that can be effectively applied to our business.”So if you;ve been wondering if Microsoft and its PR scouts have been watching your tweets — especially those having to do with Microsoft — the answer probably is yes. And from here on out, it;s definitely going to be the case.