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A shore treatment plan, affair strategy
1, the product extends
(1) the implementation of hotel management, focusing on the hotel's culture, emphasizing the participation of customers who will be the festival
organizing different activities and integration of hotel sales
sell products to form the canteen features.
(2) adhere to the green bathing,nike air max ltd 2, health, leisure and business direction, and strive to
health products have the quality of the hotel, as whole,0 sectors place of expense.
(3) focus on the environment modified to create a cozy first-class establishments.
(4) easy to achieve person services, to establish a private union and concierge service offered
(characteristic manner of transmission, Tourism, fixed tickets, shopping, etc.).
(5) product costs to encounter the high consumption-based, defined customer groups.
(6) long-term goal: the formation of the hotel brand among a annual, to build customer, employee loyalty system. Relying on brand shackle and to achieve diversification.
2, price-cutting and value of commitments does not return
this hotel discounts, forms of marketing to customers through a return, so that customers have expectations of the process of consumer spending that is customer expectations near to the target process, to form long-term consumer spending, develop a loyal customer pedestal. the only way to reflect the adore of old customers and antique customers to give value in return, the value of customers can not accessible achieve the daily life, more not only in interchange for a discount on the consumer, the brand value of the corresponding normal hotel set.
3, eye-catching advertising
(1) when the compliant of the opener money. advertising is not merely proclaim the contents of the improvement, More importantly, the hotel reflects the culture, to make it more pervasive influence,0. From forms of advertising to the layout and content of arrangements designed to have the see force, attractive, profoundly shook by the heart. content chart entirely reflects the hotel culture, business, management, and services interlock , blue sea and sky so deeply rooted in the ideas of the spectators who bears the impression of, thereby stimulating client desire.
(2) wave form of alive,0 and charming. in the advertisements we use real photos, show boldness and facilities establishing luxury hotels, the context pretty, but also be able to,0 be a comic highlight has a matchless atmosphere and entreat; through the delicate Painting alternatively unique style of abstract craft to introduce a variety of dishes reflects the hotel features.
(3) is coerced to read advertisements. each with a corresponding notifying have caused one ad to the finishing point. our hotel to have its own slogan: water, blue sky - the mythological interpretation of the truth starts here.
4, combinatifor sale,0s model.
(1) cooperation with the passenger attractions. in mandate namely we truly become a location where purchasers ambition be passenger resort A, apt effect the cooperation of B Shijiazhuang attractions near the motel behind co-regular consignment of assorted sights and attractions tickets referral precedence admission sites C recommended guests.
(2) and travel agencies. A reception arrangements for customer B to rely on peregrination deputies discount voyage reward points I shop VIP customers of the tourism business.
(3) collaborate with the site. A structure our own website sites narrated to: Business specification,Tory Burch Shoes, online booking,nike airmax ltd, corporate civilization, peek newspaper, member queries, and so B and Galaxy, search arc, Sina, a partnership, relying above them to promote our hotel.
(4) cooperate with the supermarket. I am seeing for a neighboring supermarket store reward points as the source of merchandise to facilitate the customers exchange.
(5) cooperation with the hospital as my store high-level members of the health checkup points.
5, the leading use of technology projects
In the dishes, knead, foot project, we set up a technology development crew, specifically converge on new technologies and project development and technical exercising. to ensure that every 2 months to develop a fashionable project and after the test launch by the relevant workers, and always ensure that technology leading.
6, innovative marketing model form we used in the marketing
new model launch: award points, VIP club, VIP members, etc.; to reflect the hotel's human management that we will introduce a family of three The family card l r, specifically for the elderly to use the \, its commitment to provide staff with guidance and alms, so the hotel staff with the strategic objectives. managers need to cautiously hear to response from customers and staff to improve staff and customer satisfaction. our hotel staff and customers will be follow-up scrutinize, to know the problems of work to assist managers improve their work, staff and customers to create a work environment to fulfil their own values.
Second, management strategies
1, customer loyalty system, customer loyalty
target A, customer retention rates stay,0 by 60%; B, for the guests to keep in service satisfaction rate of 95%; C, testing the quality of service for competitors D, dilute customer grumbles rate of E, the development of innovative projects to amend the efficiency of F, exertions to distend mall share, vehicle and achieve the 1000-1500 human / day, in the same industry leading rank.
faithful customers create a sense of A, we must {first|at at first,0,0} understand the business philosophy and to be extended to guest satisfaction to the guests a nice until the guests conquered the believe and create the excellent quality of the hotel. We will focus on understanding the importance of guests, to portend the needs of guests, treatment guest problems flexibly and promptly treat the problems to get the guests satisfaction. <1> attention and admission known guests: This is to make guests feel momentous and special in particular ways: for guests personalized service and thanks; the individual needs of particular,0 amuse to observers; show respect for the guests. <2> prophesy the guests needs in customers ahead prologue to provide needed services: Put yourself in the customer's situation; cautious reconnaissance; record the customer document. <3> employees amenable approach: encourage employees to contact with customers, flexible to deal with emergency episodes. not say to customers \no \the internal mechanisms of <7> after the staff decision-making mistakes and understand their feelings of gratitude, and then make recommendations with the tangible situation, to the staff confidence <8> expeditiously determine guest issues fussy to the establishment of the guests a sense of loyalty includes the following: an regrets understand the guests feel a sense of urgency, tread in place, follow-up inquiry.
2, directors working principles
(1) we will acquire,0 forward with everyone while,0 you show a genuine, caring;
(2 ) We will contact each customer as many as possible with their service;
(3) We will retain service consistency;
(4) We ambition to ensure that our service process to assist the guests and staff; < br> (5) requires every,0 manager to contact customers like,0 much like,0 feasible;
(6) we have to make in the field of timely and certain management decisions;
(7) We will enable our staff to create a their personal profession goals to achieve environmental;
(8) guest satisfaction is our stimulus to work.
3, management
(1) A management prototype that is vertical to the implementation of management of a superior
A. Principle: You can not leapfrog management; not leapfrog reporting.
B. responsibilities,cheap air max 97, rights and benefit of the same principle: the liability of the local responsibilities and rights essential to complete the same.
C. No gaps, not overlap of the principles of : the same zone can not have 2 workers responsible for the same level.
(2) user-friendly management methods. A, mainly referring to the schooling staff to communicate with the feelings, so that employees own their faults and recognize the error and then based on regulations for processing, management personnel to dodge punishment for staff after the staff discontent. B, adhere to the principles of play by the rules, Xun Siqing, reinforce the transparency handle with the problem.
(3) management direction A, by: the same great service health meet hotel standards meet the staff requirements of the handbook labor exercise environment and aspire to absolute health meet hotel criteria, well-ventilated, appropriate temperature, light line with regional requirements, the temperature fresh, elegant and beautiful decoration)5 marketing awareness and good representation B, property: carefully convey custody of use rigid accordance with the norms and procedures will be customary conservation efforts to reduce losses, price items placed beautiful and wash. C, Information: to grab the customer to reflect the situation, and records; to understand the inner information to the feedback; understand the circumstances of the industry and timely reporting; familiar with the instructions issued by the hotel and bargains plans. D, time: be a strict concept of time, and scrutinize labor punishment; full use of time, arrange for their own work timetable, learn to dominate the period; pay care to the time efficiency and progress.
4, the daily management
A, working system:
to set daily goals communicated to quantify, to resolve individual accountability.
do a nice work,0 of work by task organization, preparations to implement the assorted aspects of the achievement.
ensure everyday,0 tasks completed in due time and according to the quality and quantity.
work on the day of disc and self-assessment, as a reference for future work.
B, monitoring to appliance the system
site management system, improved time management, improve the quality of work and accept,0 customer complaints;
to implement employee self-inspection, joint inspection, reporting and mutual supervision, quality inspection, on a regular foundation do not periodic inspection and additional multi-stage inspection system;
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