China declined apt be consumer -oriented blog war

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◎ Hu Yong, Associate Professor of Journalism and Communication, Peking University -
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2010 年 11 months,Lacoste Protect Laser Trainers, and Netease, a former deputy editor to join a workshop, he likened the four micro-Bo portal strategy, said: Sina is a strategic-level products, NetEase is a transformational product, is a sniper-type products, Tencent, Sohu is the retinue products. -
his specific explanation: Sina microblogging namely a strategic-level products,Lacoste Gravitate Trainers, cumbersome features, open, use the platform strategy, medium, technology and somebody tactics; NetEase is a light function, tied up and apt the centre to change the characteristics of the media into productions; Tencent is the heaviness feature, parceled, the media and celebrity strategy of aggressions above the specifics of productions; Sohu is the emulating products. -
this description I sent to the micro-blog on Sina behind the remarks caused numerous users. @ Shen tone, said: personal sensibility, microblogging is the life of Sina, Tencent is the fear of his life leather, Netease is fatalistic, Sohu is do not believe life; @ V Boa Bin said: take the product to speak Sina, Tencent money talk , Sohu leaders speak for themselves, NetEase does not speak; @ caryzou said: Sina revive microblogging is a single, Tencent vitamins, Sohu Netease as health attention products, premier dining, it ought be not injure. -
Indeed, the four micro-blog portal that is currently being fought over the huge bun. This location happened in the two clashing premise: First, the founder of Twitter microblogging can not enter China; the other, fair favor the previous blog, vanquished portal dedicated microblogging site. If we say, Twitter is just a product class in the U.S. innovation, but in China, microblogging has slowly evolved into a platform-level competition. -
This platform-level tournament
Sina and Tencent's body in the most evident. Looking at China's Internet business development process, merit, the two camps are very different. Look closely you will find that compared to those who are beyond the further who have a prevalent characteristic: they are the platform of the enterprise. The fact that fate has rotated, fully certified by the U.S. Internet visitors Kevin Kelly briefed the development of the Internet industry, a profound truth: product-level innovation and company-level innovation, and finally lost to platform-level innovation, the only platform-level the overall impact of the innovation have all the strength and depth of change and build new market space and long-term vitality. Just one example: Once the IM started to build itself into a super-platform, Tencent switching to content, but can accessible exceed the 3 traditional portal, quickly occupied the largest portal service provider's location. -
beyond compare the in brand advertising, which may unravel why the micro-Sina Bo as a microblogging transmit, it have to not allow ourselves to change in the situation in the content of any slip in, otherwise it will directly endanger the conduct of the; Second, Sina has long been struggling to find out way, microblogging it provides way to the Internet the next wave of the tide - a golden opportunity to social network, though still distant behind the clear profit prototype; Third, and most importantly, Sina saw his transfiguration platform type latent for the company, depending on changes to the platform microblogging, Sina for the first time have a comeback in China's Internet industry in the first camp opportunities. -
This also explains why the fight is most Tencent beneath strength. Tencent has done half-hearted to rolling when I look back, only to find Sina to their metropolis has been under attack, and the use of repellent arms, if it just had also many investment is threaten to be generated internally microblogging. Compared to the Snow line of barricade. Attention and are cared, personal letters, Swarm, cozy sharing, communication all the time,New Lacoste Trainers High Top, all of the value of QQ may pose a significant erosion. -
I Battle Tencent and Sina, known as the battle microprocessor In the time you were online all day, you will hang on what application, and all give feedback? At one time, this issue is the static Q & QQ, now, Sina microblogging become dissimilar momentous discretion. And one day some time and exertion are Therefore, it is limited to users contend for consideration, Tencent any case can not lose the war. -
Tencent unprecedented for a single escape TV ads in the CCTV business,Lacoste R75 P2 Trainers, hiring mini Liu Bo and Karen Mok as the lecturer for Tencent. Tencent microblogging also sponsored the Public users constitute a strong foundation microblogging Tencent, QQ users can rapidly dragged up by tying the digit of users, but the answer is, Sina and use their first-mover vantage, China has successfully provided the decline of celebrity and media blog of the route, resulting Tencent had to take the same strategy, which limits its innovation. However, Tencent's strength, at last, should not be overlooked, so the next few annuals, most of China's Internet industry Aspect, is also very probable to rewrite the entire industry, competition is a pattern of Tencent and Sina microblogging war. As mentioned earlier, this will be a platform for war, not to mention, microblogging is more normal characteristics of this platform for mobile devices amplify in the Battle of the characteristics of mobile Internet platform, so that this war has transform more intriguing. -
As Sohu,Lacoste, Charles Zhang personally work into combat, as a product director because Sohu for concentrating on micro-Bo, yet the inconsistency remains to be assertive. Zhang sufficient understanding of place: know a mini morsel late, yet Zhang will apparently no meet only a follower. 'd Netease, either former deputy editor who said, microblogging to a assorted approach. Netease in the heading, thread, etc. have nice performance products, and its powerful amending intending capability absences and the ability of Internet consumers from the creation of a agreeable composition. -
Overall, Sina microblogging on the product's ease of use, high-quality user feedback on the incipient and on the openness of third-party developers, and are temporarily leading . But have to say,Lacoste Running Trainers, each is extremely competitive micro-Bo homogeneity. Moreover, China too has some inherent ebb of Bo: excessive accent on celebrity microblogging products damaged due among the equivalence; media cause the exaggeration of the absence of adore for the user, such as the various seclusion settings are not satisfactory; matchless micro-Bo Chinese Internet regulation is difficult to have real In such circumstances, if any of the microblogging campaign expectations, it is wished that each truly the -
microblogging empowerment of the individual unprecedented power to inspire the Internet. They use the new media to do, how to do, and who together, can all be decided by their own thing. Bo and other networks using micro-application tools for community creating, human tin follow the transformation of their own needs and ambitions of the Internet, but relinquished the disbursement of mercantile interests. Most companies have not yet recognize this elementary truth, still in the blind pursuit of those They trust they tin come freely to users rush and, therefore, can not escape seeing the fate of one mode of erasure. -
mention, is not in the declaration is tough to commercialize micro-Bo occur? Not necessarily. High-tech industry has long been the technology existed between users and business people a The former creation and active use of new applications is often for This is of lesson one oversimplified generalization, because the two are not diametrically opposed, it may overlap with every other. However, the development of high-tech history has repeatedly proven namely the maximum revolutionary applications constantly do not comesintoseffect commercial unions, but from a adore of loyalty to the network users. These people are most interested in is So, please do not preponderate over the interests of users on the affair. -
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