Zhejiang Xinhua Xinhua Channel on September 13 this sweater in town, Tongxiang, Zhejiang, and now the brand is experiencing a lack of pain, a lot of OEM the profits earned by companies is only a fraction. So, recently they brought in various experts are planning a sweater for the production of Tongxiang diagnose the troubles - how to play their own brand. Similarly, shirt manufacturer in Ningbo, we heard the phrase: "shirt in the export abroad, there is little of our own brand name." Lack of independent brands, has given way to more and more " Zhejiang to create "cut out the heart felt pain. "20 years ago, to Shanghai to buy an OEM requires a dollar, and sell it, but make a triangular instrument." Recalling that period of OEM experience, Holley Wang Licheng, chairman of the first well-known trademark in the corporate general frustration to say that OEM is not only low profits, but also allow enterprises to be "silent devotee." Thus, had the same experience leap OEM chairman Qiu Jibao now shouted loudly: "I do not do OEM killed." He believes that started "Zhejiang manufacturing", on behalf of "Made in China" is every ambitious The common wish of private entrepreneurs in Zhejiang. Zhejiang products to "go out", standing on the forefront of world manufacturing, rely on? Depends on mastering the key technology, and become the core competitiveness of enterprises; relied on this basis, started its own unique brand of Chinese culture, Zhejiang enterprises to actively out of the morass of non-branded. Ningbo Wellcome: "OEM boss" fight brand in the interview, we learned that a set of data: Cixi whole appliance is now more than 2,000 enterprises, supporting more than 8,000 companies, products related to air conditioners, washing machines, smoke fumes machines, drinking fountains, electric fans, electric irons and so on several series, with annual sales of more than 30 billion yuan! Cixi has become a national following of Guangdong, Shandong, Qingdao, the third largest home appliance production base! Can create a 300 billion yuan output value of Cixi household appliance industry, OEM production is Shuaibu Diao shadow. Behind the prosperity of the surface there is a hidden danger: no brand, but only a large number of "OEM." The survival rests in the hands of channels, Cixi may become a giant enterprise of foreign processing plants, or become a strong brand in the processing base in China. Wellcome 2004, the situation is very grim, raw materials, electricity prices together, they even forced to discard a pain in the order of millions of dollars. In fact, since 2003, the home appliance industry in Cixi, Wellcome began and became a boss, sales reached 8.6 billion, just from the sales point of view, they have more than a famous side too. However, in the outside world, the Wellcome this brand, not many people know. Mainly because he is an OEM business. In 2004 the prices of raw materials, coupled with the impact of export tax rebates, tariff increase, for the OEM production of enterprises, originally scheduled to have a good price is no profit to speak of. Actually, if they can raise their prices, Wellcome is perhaps the difference is the day. Wellcome is OEM but mainly because, most of the products through Wal-Mart, HOMEDEPOT and other large supermarket export. Wellcome production largely depends on their orders, orders to the Wellcome huge profits, but also created a dilemma, because in order for the raw material prices have not left the bargaining space. To this end, the company had to give up a 10 million U.S. dollars of orders - such as according to the order, not only nothing to pay any Wellcome, and even may have to lose money, and when raw material prices
uggs outlet kids, selling materials, but you can make money selling ! "Today, the company has a simple white label from the original transformed into independent design, many products are designed to our own." In the interview, the person in charge that the company said. Wellcome chairman Chen Qihui hope the changes step by step, the initiative in their own hands. A business consultant who said: If you have been kind of order in accordance with the original model, it is hidden behind the full control of the development of enterprises in each other's hands, this long-term development of enterprises, it is unfavorable. Wenling shoes: stuck with low-price competition in the international market of Wenzhou shoes gradually, when the break is not a small reputation, Zhejiang another piece of land - Wenling attack began a shoe, in just a few years time, Wenling more than 1,000 new shoe, as the local leading industry, Wenling City, a total of nearly 4,000 shoe-making enterprises, the local contribution to the annual output value of over ten billion yuan. However, the development of Wenling Footwear 10 years, the brand is their weakness, almost all the local low-cost low-end shoe companies have followed the development of the Road, even the famous Baolite Wenling, Aoli Lai, Zhejiang Noll, Continental, the five major shoe companies Xidebao, although market conditions was good, only to gain share prices, not to winning brand. A pair of shoes selling only tens of dollars, all of the competition means that "you are cheap, I'm cheaper than you." Because almost no real strong sense of footwear enterprises, almost no one unstoppable in the shoe brand, brand pain, produced startling crisis Wenling shoes hidden under the surface of prosperity. Since 2004, raw material costs, management costs, wage costs continue rising, and the competitive advantage of low cost core Wenling shoes, due to lack of brand support, the cost rises, the profit is lower than that. No brand advertising, price competition becomes a vicious cycle derivative. Hengfeng, Wenling shoe business is one of the main gathering area, full of small local shoe factory, and these plants is actually open their own workshops. Many workshops out of the products are no marks, let alone known what, the only selling point is low price. In charge of a local shoe told reporters in Wenling shoes when just starting to go abroad, so cheap just to meet the market's appetite for the Middle East, so that many companies went to the Middle East, shoes, etc. 4 Taizhou Wenling Aoli Lai system shoe business, first set up business in Dubai in the Middle East institutions abroad. Others see them to seize the international market, naturally, are envious, so have come to Dubai to open up offices and sales points, and it would set up more than 60, so Wenling shoes hot sell in foreign markets, a fire. "But now if you do not play their own brand, to upgrade their quality, unplanned development will outlast you." Owner of a local shoe worried about that, and now in Dubai Wenling shoe market, only a small part can be done do not lose money, have a smaller part of the profits. Immediate experience, to many of the shoe with a shock of Wenling. The industry believes that the current unprecedented crisis, which further exposed the drawbacks of the development of Wenling Footwear, just the kind of flexible mechanism with previous clearance is unlikely to change the development model to build the brand has become a top priority. ASD: OEM is not a long one year ago, the EPA said that DuPont "Teflon" key raw materials - PFOA could be carcinogenic. After the news, not only all the non-stick product sales are affected, the domestic part of the mall or even to simply use the "Teflon" of the non-stick container removed, and some consumers also make return requirements. At that time, a play on the "Teflon" of the crisis has begun to spread, the ASD Taizhou, Zhejiang, Supor and other related manufacturers bear the brunt. Now, while Teflon crisis faded, and the major OEM's foreign trade export business model to rely on but the sting of the ASD-Lin Chen, chairman of the nerve, "OEM is really upset." ASD from the start to take a ride into the market model: first, to expand production to meet export OEM rapid expansion of capital, and OEM licensing and record simultaneously, the capital at a faster pace. Chairman Chen-Lin told us about the sale of the company: 50% export, most of which are OEM. In the company's product display area dedicated to open, the reporter saw a wide variety of OEM products, of course, these products are in the domestic market has never exposed his face, and said to come from international big-name design. "International brands are the front five have cooperation with us." Helin said Chen, chairman, ASD do OEM, it is because start-ups rely on their own brand to the international, rather difficult. Although the current ASD sales in foreign markets and good, but after their OEM prices and the price of foreign distribution businesses far. Some industry sources, the ASD if not to create a strong brand, would not have enough confidence to predict consumer for their loyalty. "If long-term OEM, enterprise vitality will certainly be very short." Chen-Lin in the business this is very clear. OEM is the choice of helplessness many businesses are now ASTAR goal is within 5 years, the formation of three-thirds: one third of the domestic market, one third of the international brands, one third of the OEM. But when a reporter asked to spend their own brands will be 100% when the operator of the simple and honest thought for a while, with a firm tone replied: "In 20 years there will certainly be the strength." Brand is the ancestral " Zhejiang enterprises go, you must first mark, to prevent a ride, 'indecent', but now our brand awareness is weak
girls ugg clearance, infringement by others, the Lianhan "indecent assault" had no strength. "In this year's first well-known trademarks Conference, Zhejiang Province, Zheng Yumin distraught Secretary deplores the remarks caused the audience to think about a number of entrepreneurs in Zhejiang. "Brand to the enterprise, not the son, but should be fathers." Zheng Yumin told reporters, as a "brand of Zhejiang" in the main building - the "new Zhejiang" is a key focus on brand identity
nike womens heels, focusing on culture and enhance Zhejiang brand, brand of Zhejiang, both economic and cultural figures from the combined needs of the new Zhejiang. It should be said, "brand consumption" time has come, Zhejiang enterprises can breed its own brand, and shape into a well-known brands, will determine a company's competitiveness in the market. Zheng Yumin said that Zhejiang to enter the international market, the cards must be in accordance with the rules of the game; Zhejiang brand to enter the international market, we must enhance the brand of cultural content and intellectual property rights attached. For Zhejiang enterprises, brand building long way to go. Well-known Trademark in Zhejiang small head, product positioning in the majority of primary products, international competitiveness is not strong, especially in Zhejiang, brands and international brand of multinational brands in the application of brand management, there are still many gaps. Vice Chairman of Zhejiang Province, Zhejiang Province, Xu Guanju Federation president expressed the same view: "Zhejiang weak corporate brand awareness, brand investment is not enough." He said, Zhejiang goods in the world market account for a large proportion, but often do not play their own brands; many OEM companies, by licensing the production, processing plants become world-renowned brands. The costs of our business is the large consumption of resources and energy, and even pollute the environment, but it is rarely earned as part of the processing fees. Such as the garment industry, China is a big country clothing, apparel, Zhejiang province, anywhere in the world, people can find "Zhejiang made" clothing sales. But is also a clothing small Zhejiang province, any high-end clothing store in the world, people are hard to find figure Zhejiang Brand. Held in Beijing this year, Asia's largest apparel tradeshow, in addition to international brands, more than 700 exhibitors thousands of brands of domestic enterprises, no one really can be called a recognized international brands, including many of Zhejiang business and brand. Xu Guanju that enterprises in Zhejiang now to reflect on their own, we have a number of companies is internationally renowned enterprise? How many companies have strong brand power? We have many business enterprises with famous brands with international competitive power? Zhejiang enterprises when can a "brand", so that others give us OEM?
broadcast to Tencent microblogging yilai：
fashion shoes
nike heels for women
the payment adjustment rules
Cixi whole appliance is now more than 2
Linear Mode
