When you come to design your own website or measure your search engine optimisation success
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This data can be used to track your website's SEO UK success as well as finding out which areas of your website need to be improved or revamped. You can also find out what search terms people are finding you on - information which could be used to help you expand your business into other areas which you had not yet thought about.
Google Analytics crosses the bridge between website design and SEO perfectly, allowing you to plug in a simple piece of code which will analyse your efforts in both web design and search engine optimisation
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One of the biggest advantages of Google Analytics is being able to measure change and with that conversion rates. If for instance you wanted to test two versions of your homepage to see which converted better you could do this in Analytics. What this would show (providing you had enough visitors) was accurate data on which version of your homepage performed better.
Google Analytics can be installed on your website with ease (give us a call if you struggle - we specialise in website design Cardiff and SEO Wales) and you can switch it on immediately from within your Google Analytics control panel. The code will log statistics on each user who visits the website and will give you in-depth information on where they have come from
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