Tea as a consumer, not necessary for our daily, so open a tea shop, not every potential customer base by you or know your tea shop tea shop in person. Some people drink tea as the tea taste, as a culture, a status symbol, some as hobby, just like the people on cigarette smoking, tea is a hobby; the same time, tea is a gift, especially iron Guanyin's rising,
Wholesale handbags, it is found that a variety of value-added, making more and more people in the holidays, the gift to others as gifts Tieguanyin.
a reasonable location: business focus is on The commodities we are fit,
1, the bustling commercial center: strong business climate in these areas, high traffic shopping complex level, the high frequency of purchase, most consumers have a stronger demand quality, for good, and beauty features, but the room the cost price or rent is relatively high, competition is particularly fierce, so the top is subject to careful consideration, analysis of their own human, financial and material resources are available, should the conditions, to enter the But do not have the strength, do not act rashly, where higher grade tea requirements, pay attention to brand, tea varieties to rich tea and tea related, tea books to complete, such as purple, porcelain, glass tea sets.
2, group hotels near: Hotel and Restaurant is the place where business travelers, most of them do not take tea, ready to buy, but, in order to visit friends, take along some tea, looked elegant and impressive, the hotel also use the tea, Adjacent to open tea shops, hotels and restaurants group, it is more worthwhile, the rent should not be too high, while the operating hotels and restaurants can be rented hall, from improving the style and can be combined with the tea.
3, Transport Avenue: large population movements in these places, mainly to attract customers, so these places emphasis on the external appeal of tea shops, variety should be new,
Adidas running shoes, the price concessions, more famous for some of the old, invisible assets into larger merchants, the merchants had better not just blindly started to open tea shops.
4, residential areas: residential areas can do a good job, definitely make money ah! Selling tea also can be given not only some good friends, of course, the premise is the reason you want to be a man! } Tea is a necessity for the consumer to select neighborhoods generally less risky, but for different levels of the residents are not the same management style tea shops.
a, old liberated areas: These quaint neighborhoods with Chinese characteristics, a hard-working, simple virtue of, tea can not be too high, middle and low bias in the pursuit of profit is lower, the salesperson should be flexible, pay attention to popularity, tea Quality must be stable, better reputation.
b, Area: This type of consumer more advanced, and the relative material wealth and spiritual civilization and improve, require the operator to grade slightly higher number of varieties of tea varieties richer, and more on new varieties to keep up with tea varieties of New Wave.
c, high-end property area: reform and opening up of this population get rich first, and they have high standard of living, fast-paced, open tea shop in this location, the grade should be higher that the price should be higher, asked the salesperson to better quality, packaging should be fine, tea packaging faster, while more than some high-end gifts, high tea, have longer business hours.
d, industry settlements: Now some cities,
Cheap nike shoes, the formation of an industry area, such as retired veteran cadres district, teachers district, the star area. Tea operators according to the characteristics of different groups, different business styles.
e, country markets: The flow of visitors in these places, but most consumers are shopping players, requiring tea affordable, you can always take concessions to promote sales.
f, near schools: mainly based on knowledge-based molecules as the main customers, not to be too luxurious facade, the variety to be a little more, the price must be low, the salesperson knowledge of tea to be rich.
There are several more places: such as tourist attractions, not suited to large-scale management tea shop, the appropriate number of commemorative packaging business of tea and so on.
Second, the tea shops decoration: tea shop decorated to highlight the main characteristics of the tea business, making the customer to produce a harmonious beauty of the psychological, tea shop decorated decoration area is divided into decoration, decoration to attract customers into the main shop here, the decoration was mainly inspired customers to purchase motivation.
decoration has the following elements:
1, the external shape: exterior styling sure to highlight the
2, signs: advertising signs are permanent, to stimulate the curiosity of consumers, causing the attention of consumers, for consumers to remember, but also embody the style of tea shops, tea shops most of the traditional style of the general , rectangular board, with black lacquer as a background, gold-filled characters for the name, celebrity writing, carved, solemn grandeur: painted or varnished wood color, with a celebrity theme word, sculpture, the painted green, Simple and elegant: In addition to a modern interior decorative materials made of large lights brightly lit, with eye-catching banner outside, constitute modern signs, the specific operation is based on the place you may be.
3, couplet: If you use a good couplet, the Chadian better reflect the cultural and artistic atmosphere.
4, window: window is the first exhibition tea shops, it can directly stimulate consumer purchases, try to design a large number of windows, which can put a number of attractive tea, such as fresh tea, tea advertising defeated health care tea, put some amount of tea, the tea can be good-looking appearance with transparent glass cups Tieguanyin like taking a dip in the effort to promote live show is quite tea, Longjing tea and green tea can do}, separated for a few days in several varieties, the window lights to be brighter, display of tea and tea sets, tea and water to form a beautiful picture, and constantly changes.
5, shop: The shop tea shop to stay a bit more, lighting a little better, taking into account security.
6, External Lighting: External lighting must be bright and tea shops, preferably in white or green, not red, should the spotlight with one or two of green tea shops are more prominent in the appeal.
7, name: tea shops are named largely reflects the operator's personality and the harmonious unity of tea culture, a name from the well is the key! A good beginning is half the name! :)
Several elements of decoration:
1, the main counter is generous shelf title, flowing lines, should normally be of wood, can be painted in imitation of mahogany, varnish can also be used to do into the wood color, so I can reflect the harmonious unification of tea, and can do a few more treasure box where a small bookcase to put the book in tea and tea, can afford to put a square table or coffee table for tea use.
2, wall: the wall should be simple and elegant tea shops, generally decorated with wooden panels, painted in primary colors as well, also with tea, calligraphy and painting, or a reasonable description of the promotional materials of knowledge about tea.
3, floor: ground mainly clean and tidy, with marble, terrazzo, you can also land on paper, should the carpet is best to use green or gray, do not use harsh tones.
4, the light: at the top of the light must be bright, the general electronic fluorescent lamp, the more light the better, counter, shelf best, coupled with the green lamp, can not use the red light.
5, dotted: shop decoration is very important, be appropriate to put some flowers, or large purple bonsai, porcelain vase, the key according to the different characteristics of tea shops, take different ideas, to reach the finishing point, must not blindly piling up.
the layout of the structure and decoration trade, leisure, the external environment must be coordinated, giving neat, elegant, comfortable feeling.
Third, rich tea knowledge: as a tea operator, you first need is to master the wealth of knowledge of tea, the simple knowledge of tea cultivation, tea, place of origin, type of tea, tea processing, all kinds of tea What place in the late growth? Places the origins of tea, tea quality identification, changes in the prices of tea, tea, tea, tea culture and tea and tea-related knowledge. At the same time, the understanding of market requirements, to grasp the changes of tea consumption, updated concept of operations, predicted the trend of tea consumption.
in many people's eyes, tea shops salesperson's role is to attract guests, wrapped tea money selling tea. Professional sales staff a little tea shops can also provide tea processing, tea brewing, tea culture and other knowledge to help customers buy the right tea. However, the role of the salesperson only to the extent it? In actual fact, a good salesperson of the tea shops play a vital role in the operation.
Some people may think, the role of the salesperson promoted to such a high bit exaggerated, but added if the fine analysis, we find that the importance of a salesperson. Tea with the guests who ask the nearest store, contact the highest frequency, the longest time? It is clear that a salesperson. Guests from the guest into the tea shop to tea left after buying, the salesperson in the process face to face with customers and provide consulting services. That is a long time in contact with the guests, so the salesperson's every move easily lead to customers of the slightest mistake can easily result in customer dissatisfaction, and even lead to complaints. Can be said that the level of service the salesperson is a mirror, a direct reflection of the management level tea shop. In particular, to build the brand of tea prices, should pay more attention to cultivate a strong team of sales staff.
salesperson in the end it how to play the role?
First of all, they are gathering information on the tentacles of the guests. Each salesperson is a stretch sensor guests from the guest rooms capture the loving gestures, character and other information in order to respond to circumstances, to provide targeted services. Britain's culture by (A. Bain) and France's Li Bote (T. Ribot), reason, emotion, will the three mental function in the human share of advantages of different character, will be personality-based divided into rational, emotional type, will type. Different personality types of customers need to convince the salesperson used a different method, rather than simply a question and answer style dialogue. In a market economy countries, in the supermarket business credit card spending by customers to create a comprehensive database for the customer birthdays, major holidays, or consumption of a finished product, the timely provision of supply services, which occupy a larger market share. This highly personalized service likely to move customers, the service firm with a warm heart to attract customers, enhance their loyalty. Reached a certain scale and strength of the tea shops may wish to learn from this creative kind of model, which requires careful observation of the salesperson and the customer to store detailed records of time, to buy tea and other information, improve service quality as a reference. The purpose of the customer into the store is very clear, that is to buy tea, so customers are generally reluctant to provide too much personal information. To learn more about them, largely in the service sales staff also need to go with the heart. This requires a salesperson to psychology, a comprehensive service etiquette training to improve their perception of ability and service levels.
Secondly, each image of a tea shop is a display window. Mental outlook through brokers and services, not only shows the image of the entire enterprise, and can recommend the right time to customers of new varieties and promotions. Ease through the introduction of a salesperson, making service delivery more accessible information, better than the effect of publicity page. Salesperson can also be said to be an information transmitter, interspersed in the service through information dissemination activities, can make the tea, the communication between enterprises and customers to add new channels, this two-way interactive communication better.
In addition, the customer to the main purpose of the tea shop to buy genuine tea. Hardware facilities in the tea shop in certain circumstances, the salesperson in deciding the level of quality of service customers can become loyal customers of the key. People's initiative the most, as long as the mining potential of the salesperson, the service closer to customers, moving customers, which will continue to spread the reputation of tea shops, tea consumption in the proverbial crowd.
, of course, to make tea shops in the service sales staff to play a greater role, need to continuously strengthen the training of sales staff, to understand not only the expertise of tea, but also know how psychological, social and other knowledge. McDonald's Beijing to spend 12 million yuan annually for the training of staff, including the usual training and training to Hong Kong University of Hamburg. McDonald's training philosophy is: the training is to let the employees could be developed as soon as possible. We should do tea prices, tea shops to stand out.
To open the preparation of the tea shop , how to o
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