Father's Day (Father's Day Special:
http://www.globrand.com/special/fuqinjie/) is approaching, I wish all the happiness of man the whole world happy (in the street wild eyes, the happiness of a man's definition of the family + children, I do not know whether those who feel the same way)!
day festival is a riot of marketing
every festival, the day of the riots is marketing. Why?
When you begin to demand products Ye Hao family heritage, love Ye Hao, Ye Hao patriotic, if not in a specific time and space, as this demands support from the frozen lake in a net, trying to catch the fish, most people will bitterly and go, because of thick ice is not so easy to break; and demand for this holiday just to provide an opportunity to melt the ice.
every Valentine's Day, you will find many stores did not perceive the past couple flow; when Father's Day, you will discover that the father of this class or the surging crowd.
the marketing people, the festival is the best time subdivision surface groups, at this time, those who flaunt friendship triumph, father of products such as the mountain will be out in force, in all segments markets to lose ground.
which also has some interesting businesses, such as the name of the gift, go home for Chinese New Year is the best gift, Valentine's Day is the best choice for the other half, Women's Day is a beautiful woman first choice - it was one holiday,
discount tods, these products began to replace the pop and advertising slogan.
and replace not only the advertising appeals, it is the image of goods; after all, gentle women and men of fortitude, love the lingering warmth and affection is different. In view of these consumers, are not the least bit different? Whether the frequency of such a change of mind of consumers to receive?
Marlboro the ###### change operation
said brand degeneration, should bear the brunt of Marlboro; we all know, of Marlboro cigarettes by women in the early primary itself,
not last not based on market demand variability.
However, despite the fact that smokers in the United States continues to grow, sales of Marlboro has always been poor. Although the Marlboro company made a lot of effort trying to reverse the pattern, but in the end of Marlboro was forced to stop production in the 20th century, 40 years.
until after World War II, the U.S. surge in smokers, Marlboro began to return to the market. However, when the U.S. consumption amounted to 382 billion cigarettes a year, the average American spends as much to smoke up to 2262, Marlboro is still sold. Unable to do anything after the 1954 Marlboro • Leo Burnett Company decided to seek help.
through careful investigation and analysis, Leo Burnett • Company proposes to reshape the Marlboro brand, will become a man of cigarettes Marlboro cigarettes, and to rough mad cowboy image of the implant of sight of male smokers Lane. Eventually, with great success.
Marlboro's success lies in reshaping the image of the brand, which has to a certain degree of validation for the enterprise market positioning of gender influence.
Unilever of Chhnang Xiongfei
does not make sense when you return to the remote mountain home, when a small shop in the village have seen the Rejoice brand, you can guess of China at the brutal competition in the market.
many years, dominated by Procter & Gamble shampoo, Rejoice, Head & Shoulders, Pantene firmly occupy the Chinese people generation after generation of the market, the same day of the giant Unilever but only to see the market brands such as Sunsilk gradually being eroded and can not, and-coming local brands are also eyeing. Unilever walk in the fog for many years,
tod's homme soldes, finally found Chhnang.
Men Shampoo for Unilever frozen foods market to find the gap, although the Chinese cosmetic market is still terminal, but the unique demands for men or to attract the attention of many people. Chhnang a blow to the Chinese market has brought shampoo a new change, for men began to form a unique day of market segments.
consumer demand determine the brand of gender
whether Marlboro's - that is to pay attention to differences in consumer demand, find differences you will find a competitive strategy.
and as gender differences, but marketing people have long been ignored; the brand even more so, when you select a resolute, then naturally you will lose the soft, if you only want to show fortitude, but also highlight soft, the last reduced to mediocrity.
said the brand image is not a business, the key is to look at your client, only to become the best in your eyes of the customers, then you have the opportunity to develop. From the perspective of information transfer, corporate image and values are transmitted to reach the minds of customers is the need to go through layers of decoding, if an enterprise can not form a unified image, then for the customers, changing the image of the information will cause the disorder, and finally blurred image of the company.
Therefore,
chaussures tod's discount, enterprises in the dissemination of the image of the target market must take full account of the difference, if this difference is too large, then before entering the market, companies should make some choices; Instead of being in the big market was diluted, as in the small market for high profits.
the enemy without fighting the soldiers, is the best policy; in the eyes of wild street, marketing is not fighting, the key is to find your market segments. E-mail:
marxhill@126.com
Jimmy Choo Schuhe im Internet kaufen-ein Erfahrung
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