In 1981, Chanel launched a new eau de toilette for men,
Coach Long Wallet, Antaeus. In 1983,
Pandora Necklace, Karl Lagerfeld took over as chief designer for Chanel He changed Chanel's fashion lines from the old lines to shorter cuts and eye capturing designs. During the 1980s, more than 40 Chanel boutiques were opened up worldwide.By the end of the 1980s, these boutiques sold goods ranging from US$200-per-ounce perfume,
Women' Jordan Shoes, US$225 ballerina slippers to US$11,000 dresses and US$2,
Timberland Women's Boots,000 leather handbags.Rights to Chanel cosmetics and fragrances were held by Chanel only and not shared with other beauty producers and distributors.As Lagerfeld took charge as chief designer,
Kids' Ecco Shoes, other designers and marketers for Chanel worked on keeping the classic Chanel look to maintain the Chanel legend.
In 1996, Chanel bought gunmaker Holland & Holland. It attempted to revamp Holland & Holland,
Gucci Handbags, but did not succeed.1996 also greeted the launch of Allure fragrance and due to its immense popularity,
Casual Shoes, a men's version, Allure Homme was launched in 1998. Better success came with the purchase of Eres (a swimwear label).
The company became a global leader in fragrance making and marketing in the 1990s.Heavy marketing investment increased revenue.The success of the Maison de Chanel brought the Wertheimer family fortune to $5 billion USD.Product lines such as watches (retailing for as much as $7,000 USD),
Gucci Purses, shoes,
Chanel Sandals, high-end clothes, cosmetics, and accessories were expanded.
Today,
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The Coming Of Lagerfelf About Chanel Brand
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