New Balance sued over toning AD,
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The complaint,
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New Balance,
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New Balance has promoted its toning shoes with claims that they increase muscle activation by at least 27 percent and increase calorie burn by up to 10 percent with each step,
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But a study last summer by the nonprofit American Council on Exercise found that toning shoes failed to live up to claims made by several manufacturers. Reports of injuries have also raised concerns that the shoes,
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Pashamova alleges that New Balance’s promises of health benefits are “nothing more than deceptive marketing tools’’ and cites as evidence the study from the American Council on Exercise,
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