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Have you heard of Camper? It's become one of the most innovative Spanish footwear companies that exist today. In fact, the motto of the company is "imagination walks." Lorenzo Fluxa founded the company in 1975. Fluxa inherited a shoe company from his father,
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Today, the company has become worldwide operating over 50 company, owned retail stores in Europe,
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Besides selling footwear, Camper also own various restaurants and hotels located in Spain and Germany. These establishments further promote the company's goal of creating simplistic luxury.
Since its founding, communication has been one of the cornerstones of the company. Beyond the purpose of selling shoes, the company has strived to communicate a message. That message has included various aspects of the company, including its logo,
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Design has remained a key component of Camper. In 1998,
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However, design is only one component of the approach that the company takes when creating Camoer shoes. The company strives to create comfortable shoes,
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