As we move further past the one-year anniversary of the first
3D TV sets launched in the U.S.,
Canon XHA1S, it's clear 3D hasn't leapt to the forefront of consumer technology market. But it hasn't fallen completely into the background, either.
NPD has found that the new passive-technology approach holds interest for a high percentage of consumers; however,
Apple MacBook Pro MC026LL/A, lower-priced 3D systems must now compete with premium 2D LED-lit TVs. And according to NPD's 3D 360° Monitor,
Thinkpad w520, consumers still show an overwhelming preference for a 2D-only set when presented with descriptions of both products for about the same price.
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Indeed, the most recent results of NPD's 3D 360° Monitor indicate that the 3DS helped raise the profile of handheld video games to become one of the most recognized 3D product categories.
Or it could just be that 3D is but one of the features consumers are adopting as they seek a premium 2D-quality experience. Regardless,
Sony NEXVG10 Interchangeable Lens Handycam Camcorder, the combination of more affordable 3D TVs,
ASUS G73SW-XT1, a greater consumer appetite for content,
Canon XL1, and a commitment from Hollywood studios to keep a pipeline flowing from the cinema into the home bode well for the future of 3D across a range of consumer devices.
The recent announcement by Nintendo that it would dramatically cut the price of the Nintendo 3DS could be seen as another tough break for 3D products. In fact,
Panasonic AG-HMC40, Nintendo's newest handheld gaming system overcame two of the most commonly cited objections for 3D--high prices for hardware and the need to wear glasses.
There are other instances where the impact of 3D is difficult to ascertain. The arrival of "passive 3D" systems from LG and Vizio competing with "active 3D" systems from Sony,
Canon EF 24-70mm f/2.8L USM Standard Zoom Lens, Samsung,
hp 8740W, and Panasonic has set off dueling marketplace claims regarding technical superiority and customer preference.
(Credit:
LG Electronics)
Furthermore,
Apple MacBook Pro Summer 2009, Nintendo continues to contend with increasing gaming activity on the iPhone and other smartphone platforms,
Panasonic AG HVX200A, as well as a on a host of powerful
tablets now vying for consumers' game-playing time.
The first 3D TV with THX's 3D certification,
Lenovo ThinkPad T410 2518-C4U, the LX PX950 plasma,
Canon XL H1, became available almost a year ago.
The silver lining for 3D fans in all this is that consumers are increasingly being exposed to more 3D--most significantly in the theater and at retail. When asked what types of movies they would like to see,
ThinkPad T420s, a growing number of consumers expressed interest in seeing 3D films.
This state of affairs may be contributing to the success of 3D TVs,
JVC GY HM700U, which currently account for about 10 percent of all flat-panel television sales,
Sony HVR-S270U, according to NPD's Retail Tracking Service. Since 3D TVs tend to be more expensive than 2D-only televisions,
Canon Vixia HV30, they represent an even greater percentage of overall revenue.
As is the case with stereoscopy itself,
Panasonic AG HPX300, though,
Apple MacBook Pro 2007 Edition, there may be more to this picture than meets the eye. For example,
HP EliteBook 8440w WZ315UT, Nintendo has traditionally priced significantly below its primary competitor,
Dell XPS 15-L502X, Sony,
ELITE 8540W, in both the home- and portable-console markets. The news that the forthcoming
PlayStation Vita would debut at the 3DS' launch price of around $250 might have caused Nintendo to rethink what it charged.
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