hollister uk The further development of exhibition

The further development of exhibition marketing thinking - on the exhibition's main functions as a play Exhibition Marketing


Shape and lay the foundation for the formation of value); (2) to characteristics of the business to determine brand positioning (market demand for guidance in project planning and brand positioning of the fire by leaving .2 oo7 No. 4 85 guide the consumer market and management decision-making); (3 ) in order to lay a brand value of quality l; (4) with a good strategy), the relationship dimension (different groups in different exhibition marketing strategy I). To develop the brand: easy, exhibition companies must establish a long-term product strategy. From the exhibition of both software and hardware development of brand quality. L-point proposal before. China's exhibition industry is unprecedented: step by step with international standards,hollister uk, but because our country will be relatively late step. The difference between European and American countries: relatively large. According to China's exhibition features the development of enterprises, and learn from some of the foreign convention and exhibition industry experience, we recommend the following: First. Convention and exhibition industry to accelerate market-oriented. Exhibition organized by market behavior rather than government action, the Government Gateway as the exhibition's main exhibition of the subject should, associations and professional exhibition company,ed hardy dresses, which is the country. In China, the vast majority of exhibition is under the auspices of the. Promote the marketing power of the executive power. China will only accelerate the market. For government services in the exhibition industry, supporting industry. For professional exhibition company with more guidance from the right to market in accordance with the market's show of marketing have developed a variety of soils. In addition. There are influential exhibition - Fair terms. Distribution has been a hot topic. Fair booths are part of each in private transactions, prices are pushed too high, which not only increases the cost of participating exhibitors, exhibition organizers and exhibitors to increase the company's management more difficult. If the exhibition market by bidding for the allocation of stalls, possible that these problems will go away. Second, the exhibition industry to strengthen the macro-and meso-level coordination. Exhibition industry market and the strengthening of coordination is the same thing in two aspects. To prevent and solve the blindness and investment exhibition held in the phenomenon of the disorder may occur. Exhibition in the formation of the association's foundation. There should be national rules for the exhibition industry practitioners. Effective market access for the relatively high standard specification; the same time, around the related associations to strengthen cooperation and reasonable allocation of resources to guide exhibition and promotion,ed hardy shirts, good industry, intra-regional coordination, reduce,ed hardy bags, and avoid vicious competition and the maintenance of good the interests of customers; and through associations, the power of good exhibition and other related industries with the work. Again. Effort to create the exhibition brands. Exhibition in Europe, America and some other developed countries. Most industries have one or two dominant brands of the exhibition, and many excellent companies have their own exclusive brand of exhibition area. Chinese enterprises must learn from the world's leading exhibition exhibition company brand-building approach. Go professional,ed hardy schuhe, international, large-scale road. IV. Service-oriented marketing. Service life and exhibition industry is fundamental, there is no first-class service can not have first-class exhibition. Exhibition companies in the marketing process in the entire exhibition, must be run through a good sense of service. For exhibitors to provide a good show before, during and after the show services (such as transportation, translation, design Zhantai, etc.), derives from the different countries of the professional individual requirements of different audiences, and actively cooperate with to meet their requirements, and thus win more business. Exhibition is not just a business, commodity exhibition. It is a versatile, all-round thing. From the breeze to close a large number of professional development work to be done, these have a higher quality of talent required. Therefore, to improve the quality of the exhibition staff to improve service level of marketing has an important role. Fifth. Efforts to expand the marketing channels. Exhibition companies in the country's overall strength is still relatively weak conditions. Expand marketing channels may well be a shortcut to the development of marketing. Exhibition companies usually have to visit foreign embassies, offices, local, industry associations, exhibitors. Continue to participate in other exhibitions held in the exhibition business, learning experiences,ed hardy kids, make new and old customers through a variety of ways to sell exhibition activities. Finally, the acceleration exhibition marketing network. Internet marketing is an effective traditional marketing methods to add, is a new way of marketing. In the information age, e-commerce has begun to permeate the field of exhibition, and the formation of a new model of marketing and business transaction services platform. Exhibition publicity company can show through the network. Contact associations, exhibitors and visitors. At the same time can break through time and space barriers to achieve a permanent online exhibition. Exhibition sites are outside the main exhibition propaganda tool to understand and accelerate exhibition marketing network, and promote the exhibition for the brand and strengthen the exhibition effect is very effective. Mouth by a single pull: Guangdong 々 language porphyrin Trade University Editor: Lu Xiao-ping

相关的主题文章：


abercrombie sale Global News _301

abercrombie outlet Guangdong economic openness on economic growth long-run equil