In 1981, Chanel launched a new eau de toilette for men, Antaeus. In 1983,
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In 1996, Chanel bought gunmaker Holland & Holland. It attempted to revamp Holland & Holland,
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The company became a global leader in fragrance making and marketing in the 1990s.Heavy marketing investment increased revenue.The success of the Maison de Chanel brought the Wertheimer family fortune to $5 billion USD.Product lines such as watches (retailing for as much as $7,
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