Changing Consumer Behavior: Timberland-style or VF-style ...

Changing Consumer Behavior: Timberland-style or VF-style? Earlier this year, at the Annual GreenBiz conference, Timberland’s chief executive, Jeff Swartz, said that sometimes companies have to lead consumers by taking a stand on what is right. "You cannot always wait for consumer demand to dictate your decisions," he said. Now with Timberland becoming a part of the VF family, are dynamics shifting? Will the merger help bring about a renewed and united effort in the apparel industry to shift consumer behavior, or could it lead to inertia and inaction? Know where yao？in Timberland Boots I put the question to Newton, who while new in his role, is a veteran in the consumer products industry. "We are having several conversations around this. We <a href="http://www.designerhandbagsonlinecheap.co.uk/specials.html"><strong>designer handbags</strong></a> are Timberland and we will always be that. This is the reason people are interested in EarthKeepers, and we will continue to move the needle," he said. What about Swartz's inspiring declaration? Newton offered Timberland's EarthKeepers product line as an example: "The ultimate goal of every company that is working on sustainability is to be able to drive top-line growth because of its sustainability efforts. It's very rare to see top line growth associated with these things. Many companies are running leaner and end up staying within compliance; at <a href="http://www.designerhandbagsonlinecheap.co.uk/mulberry-handbags-c-101.html"><strong>mulberry handbags</strong></a> Timberland, our EarthKeepers product line is actually doing that with double-digit growth in the first quarter." The Westfield Old Orchard store joins the brand’s Aurora, IL Timberland® factory outlet in the region, and is an important part of Timberland’s 2011 retail expansion, which to date has included new stores in Boston (March), San Francisco (April), New York City / Herald Square (May) and North Conway, NH (June). The store is located in the Westfield Old Orchard Center, Suite D5, 4999 Old Orchard Center, Skokie, IL 60077. Store phone: (847) 673-0856. Hours: Monday – Saturday, 10:00 a.m. – 9:00 p.m.; Sunday 11 a.m. – 6 p.m. Here Timberland 6 Inch Men Boots Authentic Communication: Engage, Not Just Inform, the Consumer With skepticism already high in the market, there is a fine line between selling more units and ensuring responsible consumerism. EarthKeepers is then clearly bucking the trend and providing a new, profitable way of doing business sustainably. Was this growth then the result of consumer education, eco labels, or increased communication? "Authenticity. We're finding success because it is authentic. We are intentionally focused on products that are environmentally friendly and socially conscious. And we are committed to continually communicating that. We're not waiting for everything to become perfect; we're putting it out there and calibrating it as it evolves," he said. Examples? Newton offered the <a href="http://www.designerhandbagsonlinecheap.co.uk/mulberry-handbags-c-101.html"><strong>alexa mulberry</strong></a> industry-wide Eco Index, which Timberland was instrumental in creating and pushing out. "We are promoting the index so we can create real change and movement. That's exciting and offers us a chance to drive real, calculable change," he said. What VF brings to the table then is scale. "VF has been a partner for years in making the process much more efficient. Now the merger will allow us to collectively drive things that Timberland alone simply cannot do. This bigger opportunity is huge for us," he emphasized, adding, "It's also not just forward-looking things and what we can do upstream. VF has a very <a href="http://www.htzh.net/view.php?id=167444"><strong>Puma Drift Cat III L SF D Lace-Up Sneaker (Little Kid/ Big Kid ...</strong></a> efficient process in place because of their brands. We have had limited impact there but now we can have much more." “We are thrilled about this opportunity to grow our presence in the Chicago area, which is one of our strongest markets worldwide,” said John Pazzani, vice president of retail and e-commerce for Timberland. “Chicago is filled with dynamic people who love the outdoors and the lifestyle it embodies, whether they’re in the city or on a weekend getaway. Â*At the Westfield Old Orchard location, they’ll be able to find all the Timberland® gear they need to explore, wherever their adventures take them.” Welcome to timberlandbootssales.com